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Why Bridesmaids Is Important

Posted: 04/30/11 02:33 PM ET

The newest, big budget comedy to come from the cool comedy club stars funny ladies, Kristen Wiig, Annie Mumolo, Melissa McCarthy, Maya Rudolph, Ellie Kemper, Rose Byrne and Wendi McClendon-Covey, and is directed by the magnificent, Paul Feig (Freaks & Geeks).

And it's F#$%@@ING HILARIOUS.

Bridesmaids is not a "chick flick". It's a "flick" that happens to have chicks in it. And it's honestly for everyone. The same way female and male audiences alike roared with laughter at Knocked Up and Superbad and every other quality blockbuster comedy from the past ten years. I am confident that audiences will react to Bridesmaids with similar enthusiasm, even though it's humans with ladyparts predominantly creating the onscreen comedy here.

They are calling it the "female version" of The Hangover. Which is kind of funny, because it really isn't as much the female version of another funny movie, as much as a funny movie all by itself. But if everyone needs that as a reference point, so be it. There are certainly worse comparisons. I found Bridesmaids as funny, perhaps even funnier, than The Hangover. Truly. In fact the only thing funnier than both films individually would be a future road or apocalypse movie starring the Melissa McCarthy and Zach Galifianakis characters. (Are you listening, Universal?)

But here's why it's actually important to see Bridesmaids. On opening weekend. (Twice if you can afford the admission, time and babysitters). I don't know a female screenwriter, TV writer, actor or comedienne who hasn't heard this statement in the past few months with regards to future projects: "Well, we'll see how Bridesmaids does..."

That sentence means that every creative, brilliant, funny woman in Hollywood is (unfairly) being held hostage to a single film's opening weekend box office. Meaning no studio is likely to take any sort of chance on any new projects perceived to be "female driven comedy" unless they have proof that it can perform. And perform well. (Breathe, Kristen.)

Just for the record, the audience I saw Bridesmaids with at SXSW was at least 50% dudes. So you don't have to listen to my chick opinion -- just ask Simon Pegg, Nick Frost, Doug Benson, Dave Foley and a ton of other guys who know funny. They were laughing their ball sacs off a few rows behind me.

When a super hero movie flops, studios never seem to stop making them. Nor do I see do or die pressure applied to what's considered to be regular (male?) comedy. If a big comedy flops, they don't just stop making comedies. So why all this focus on Bridesmaids?

Well, that's a whole can of worms about women and comedy, Tina Fey and Katherine Heigl, what male and female audiences will and won't see, how vaginas are mysterious but penises look like bananas, how When Harry Met Sally was the last romantic comedy men saw without being labeled gay, how they used to make movies starring Shelley Long and so on and so on.

I realize we aren't going to solve the problem of what studios think audiences want to see versus what they actually want to see in one weekend box office take. (Though I will gently point out here that Private Benjamin was a monster hit with audiences -- not just audiences with uteri. You also didn't have to be in the army to enjoy it.)

But if you support Bridesmaids on opening weekend, you may very well soon have a whole bunch more options to entertain you in the very near future. Because there will be undeniable, financial proof that chicks can be funny to everyone.

Trust me, there are a lot of smart, filthy, fucked up, delightful comedic projects written by women, about women and starring women just waiting on the bench, chomping at the bit and dying to get in the game. Hungover Bridesmaids Getting Knocked Up by 40 Year-Old Virgins, anyone?

Bridesmaids opens May 13th. Go and laugh all of your respective bodyparts off.

 

Follow Jamie Denbo on Twitter: www.twitter.com/jamiedenbo

The newest, big budget comedy to come from the cool comedy club stars funny ladies, Kristen Wiig, Annie Mumolo, Melissa McCarthy, Maya Rudolph, Ellie Kemper, Rose Byrne and Wendi McClendon-Covey, and ...
The newest, big budget comedy to come from the cool comedy club stars funny ladies, Kristen Wiig, Annie Mumolo, Melissa McCarthy, Maya Rudolph, Ellie Kemper, Rose Byrne and Wendi McClendon-Covey, and ...
 
 
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This user has chosen to opt out of the Badges program
10:47 AM on 06/03/2011
Bridesmaids was excrutiating. Pure torture.

Bridesmaid­s is NOT the riotous comedy shown on commercial­s. It's a cringe worthy, wince inducing story of a dysfunctio­nal woman with low self-estee­m addicted to co-depende­nt abusive relationsh­ips who's life is falling apart. I was creeped out after a half hour. Much of the story and structure makes no sense. Wraps it all up with a pat ending...a­fter an exhausting 2 hours and 5 minutes.

Where was the editor?
06:55 AM on 06/04/2011
You're obviously male, strip mall suburban and totally lacking in any sensitivity towards the female human condition to not be able to "get" this film or extract something from it.

There's a new Vin Diesel film out "Fast Five" that may be more to the liking.
10:38 PM on 05/20/2011
Thanks for addressing the importance of Bridesmaids Jamie. Let's hope now that even if the funniest comedy in years, a seriously important film aside from the laughs, and the breakout stars don't impress the gatekeepers, the box office will. I stand with all the women comedians in the past and those ready to emerge that should get a bit more of the spotlight. I hope Wiggy goes on to become a major movie star and that the number of scripts being written, read by agents too callous to previously care, the roles that different types of sensibilities can finally even audition for, and the whole spectrum of women in all film and tv broadens thanks tot this truly great film. Everybody knows a funny "Bridesmaid" and it's time they get to get in on the fun. My colleagues have included great writers at SNL like Rosie Shuster, Marilyn Miller, Anne Beatts, Margaret Oberman, and more. The great improv talents of Catherine O'Hara and Andrea Martin of SCTV are inspirations to the new generation of women. The "outsider" getting in is story of Mike Myers' character "Wayne", was smarter than his surroundings and started on my TV series in Canada. This inclusive honest comedy is good for men too. Right now, my new discovery may seem like a "younger Kristen Wiig" but, just as all the other women in this movie are, she is a force of nature to be reckoned with. http://wp.me/pKBYM-q8
07:48 PM on 05/14/2011
Hilarious movie. It is indeed a game changer.
09:22 PM on 05/11/2011
I am so glad to see this article and if Jamie has helped bring other focus onto the opportunity "Bridesmaids' has to smash the "ass ceiling' of "balls out" dude comedies, bring it on and bring it hard! It's so long overdue that women can express the full range of female personalities and sensibilities in comedy. I worked with great women writers on SNL like Rosie Shuster, Marilyn Miller, Anne Beatts, etc. and a host of amazing female performers and others behind the scenes. The "broadening" of the comedic palette will only mean good things for the range of scripts that get written and made, who even gets to audition, more range of roles for women and women behind the scenes. As a guy, this is great for me too. And you really should see what I mean when you see an amazing talented new star I'm working with. She brings it hard in the paint: Sarah Hyland: You Want "Funny Like a Dude? Or Funnier? >> http://wp.me/pKBYM-q8
03:55 PM on 05/08/2011
My girlfriend wants to see "Bridesmaids" and I'm going to let her. It's that important.
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06:20 PM on 05/05/2011
"So why all this focus on Bridesmaids?"
--Your premise is flawed. A lot of women have been setting up tv and movies recently. No Strings Attached was a major hit, so you should use that as an example of women-driven R rated comedy in meetings-- don't hitch your fate to this jalopy. it looks very uneven.
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06:30 PM on 05/05/2011
..and btw, Jamie, u are a billion times funnier than anyone in this movie!! Just sayin...
12:14 PM on 05/03/2011
For all of the hype about this movie, I have to agree with the poster below that the trailer is not very enticing- it just wasn't very funny and the bits they chose for it DO make this movie look like just another tired 'gag reel' copy of tasteless frat-boy style humor- only with ladies. Just nothing very new or different. Oh- one girl is really bitchy and mean! Oh! One girl is fat and masculine! Oh! everyone is going to barf! Seriously- I thought Forgetting Sarah Marshall was hysterical so I am not opposed to humor or bad language, etc. but I couldn't understand why the Hangover was supposed to be so funny- even my husband said it was just ok- and this movie just looks like the same thing. Putting the spin on it that I ought to pony up to see it on opening weekend just to support the sisterhood is a pretty weak argument for entertainment. It may be brilliant and hilarious but so far what I've seen and read is not very convincing- this column just makes it sound like the writer is working for the promo department of the studio.
12:46 PM on 05/03/2011
"this column just makes it sound like the writer is working for the promo department of the studio." The writer wishes.
Thanks for the support!
Jamie
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HUFFPOST SUPER USER
InedaName
I voted 3rd party in '08.
09:28 PM on 05/02/2011
If Bridesmaids doesn't 'do' well, why don't the women in Hollywood pool their re$ources and do their own projects outside of the studio system? A quality feature film can be made for thousands, not millions of dollars. There are any number of ways for films to get seen; hundreds of film festivals, straight to DVD, online, etc. You can be just as creative in marketing, promotion, and distribution as in the actual making of the film. Think outside the box!
09:51 PM on 05/02/2011
This is the first time I've seen this suggestion and I think it is an absolutely wonderful one.
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triplettam
Mind Bender
08:29 PM on 05/02/2011
Kristen Wiig is a comic genius. Funny, smart and beautiful. And that's why I'm going to go see it. Good for her.
04:42 PM on 05/08/2011
triplettam – Wait till you see her in "Modesty Blaise".
04:35 PM on 05/02/2011
I love Kirstin Wiig, can't wait to see it. Even though it's about a wedding, it doesn't sound like the annoying 'chick flicks' Hollywood thinks women are supposed to like.
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HUFFPOST SUPER USER
Jazmo
Cause they're hip to the bull and hip to the lies.
03:52 PM on 05/02/2011
It is being so over-hyped by HuffPo and the studio and other websites that its going to have ALOT to live up to .... it looks funny, but it's just everywhere. That's going to turn some people off. Of course if word of mouth is good/great, it won't matter.
11:43 AM on 05/02/2011
I can't wait to see the movie, but I can also think of many female driven comedies that did well.

Mean Girls,
Bring it On,
Clueless, etc... I have no idea who these people running the studios are, but instead of remaking the same movie over and over and failing 80% of the time, they really need to break out of what they think they know, and realize just how little they actually DO know about what the audience wants.
06:46 PM on 05/02/2011
You said "many" and came up with 3, and "Bring It On" probably didn't even do that well. "A couple" might have been more appropriate.
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06:21 PM on 05/05/2011
No Strings Attached was #1 movie a couple weeks ago
05:16 PM on 05/14/2011
All three of those are focused on teenagers. No Strings Attached is a romance that also stars a man. Not to mention that none of the stars of those previous movies are actually comedians.

Bridesmaids is the first movie in a while that actually stars female comedians by themselves. It's important for female writers.
03:02 AM on 05/02/2011
Well said!
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crom14
09:32 PM on 05/01/2011
Can't wait! Fantastic cast!
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Highball
In Blackest Night
08:15 PM on 05/01/2011
While I think it looks potentially funny, I just don't go to the theatre much anymore. But this did remind me of another issue concerning female characters, in another medium: super-hero comic books.

The most famous female super-hero is, of course, Wonder Woman. Her book has more or less floundered in what I like to call "The Uterus Ghetto" of the monthly comic book rankings. With the very few exceptions, such as Buffy (which obviously started with a fanbase of millions), or a big event or volume reboot, almost every single female-led super-hero comic is in the same ranking area each and every month: somewhere around the #60 mark.

What this means is that the big companies, DC and Marvel, are very weary of putting top creative teams on female-led books, of putting female-led super-hero movies out there, and the like.

However, Warner Bros. has given a Wonder Woman TV show a chance, starting in the fall, starring Adrianne Palicki (Friday Night Lights). But I have to agree with you, in reference to the WW show (and how this connects to Bridesmaids): If the Wonder Woman show doesn't do well, that will be the last female-led tv show or movie we'll be seeing for a very, very long time.