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Grassroots Strategy Is Key to Winning Keystone XL Fight

Posted: 01/16/12 05:25 PM ET

The Martin Luther King Jr. memorial dedication was canceled last August 22 because of Hurricane Irene, a storm that grazed D.C. on its way to causing devastation in parts of northern New England. While the dedication events down by the Lincoln Memorial were put on hold, another sort of celebration of Dr. King's legacy was taking place at the other end of the mall. That Monday morning, over 100 people walked across Pennsylvania Avenue and started the second week of sit-ins at the White House to push President Obama to deny the permit for Keystone XL, a 1,700 mile pipeline from the tar sands of Alberta to refineries on the Gulf of Mexico. By the end of August, exactly 1,253 people would be arrested during the protest.

At the time, Keystone XL was just gaining prominence as a national issue. Now, five months later, the pipeline has become the highest profile energy and environmental fight in the nation. Big Oil front groups like the American Petroleum Institute and the U.S. Chamber of Commerce are spending millions of dollars on TV ads promoting the project. Republicans in Congress are using legislative tricks to pressure President Obama on the issue. And the mainstream media is increasingly mentioning the pipeline as a key election issue in 2012.

As Keystone XL gets pulled into the center of the political battlefield, it's worth remembering how the pipeline became a national issue and the tactics and strategies that delivered the first significant victory in a fight to stop what writer Bill McKibben has called "a fuse to the largest carbon bomb in North America." The campaign against Keystone XL was not, after all, a traditional political lobbying effort or online petition drive, but something much more in the spirit of Dr. King's tactics of "creative nonviolence."

The fight against Keystone XL has its roots in the resistance to the Canadian tar sands led in large part by indigenous communities in Alberta and across western Canada. As news about the dangers of the pipeline spread along its proposed route, ranchers and farmers in states like Nebraska and Texas joined in the fight. National environmental groups and some progressive unions stepped in with additional resources to help the effort. The struggle against the pipeline remained a mostly regional effort until this summer, however, when a new coalition effort called Tar Sands Action sprung onto the scene to coordinate the August sit-ins against the project.

From the very beginning, Tar Sands Action was a distinctly grassroots effort. The website was hacked together on a Word Press platform with minimal design. The emails from the campaign were distinctly honest and straight to the point: we want you to come get arrested, because this is a time when online petitions just won't cut it. And the organizing was fast and furious: it was only a few weeks after the campaign's launch that people started getting pulled away from the White House in handcuffs.

The effort was also deeply grounded in the need for collaboration amongst environmental groups. While Tar Sands Action formed a progressive, action oriented edge for the campaign, groups like NRDC perfected policy arguments and lobbied on the Hill, online campaigns like CREDO sent tens of thousands of emails and phone calls to the White House, BOLD Nebraska led a strategy to block the pipeline on the ground in their state, Friends of the Earth focused on a conflict of interest scandal over the pipeline at the State Department, the Indigenous Environmental Network united native communities across North America, the Transit Workers Union and other labor groups came out against the project, the Energy Action Coalition organized young people, and many, many others stepped in with their unique contributions. We likened the approach to a "swarm," a team effort that was light on formal processes and meetings and dedicated above all to speed, efficiency, and an ambitious plan of attack.

By the end of August, the sit-ins had successfully launched the Keystone XL campaign into its second phase: nationwide protest. For the next two months, President Obama was met by protesters at nearly every public campaign stop. In Colorado, he was interrupted by a person in the crowd who demanded the president stop the pipeline. "I hear your concerns," he responded. "We're looking very closely at the issue." The next stop the president made, yet another group was there to make sure he was staying true to his word.

The coalition knew that it was going to take an even larger action to push the White House to make the right decision. So, on November 6, Tar Sands Action coordinated another massive protest at the White House, this time encircling the property with nearly 15,000 people a giant, blow-up pipeline that marched around the perimeter. The protest set off a chain reaction of comments from the State Department and White House, culminating in the announcement on November 10 that the administration would be delaying the permit for a year to consider a new route in Nebraska and take into better account the health, safety and climate concerns associated with the project.

The announcement was as major victory and one of the largest wins for the climate movement in recent history. It was also the validation of the coalition's new approach to campaigning. Keystone XL was not won because of massive spending on TV ads, highly polished talking points developed by consultants, or inside the beltway compromises and back-room deals. Instead, the campaign was successful because of its focus on grassroots mobilization, including the use of nonviolent civil disobedience, genuine and straight-forward communication with the public, a distinctly coalition approach, and a sharp political strategy that consistently turned up the pressure on President Obama.

The coalition's victory, of course, was a temporary one. This December, Republicans in Congress managed to pass a rider on the payroll tax-cut extension that forces President Obama to make a final decision on the pipeline by the end of February or find a way to further delay the permitting process. If the president does delay the project again, Republicans are promising to continue to bring bills to pressure the White House. Either way, the pipeline will surely be a Republican and Big Oil talking point for the rest of the election.

With the political stakes increasing, it would be tempting to try and "win the win" on Keystone XL by falling back on traditional campaign strategies, the massive ad buys, slick talking points, and consultant driven campaigns that both sides use to battle out the latest hot button issues. This would be a mistake. Needless to say, some hard-hitting ads in swing states that tie pro-pipeline members of Congress to the dirty money they receive from Big Oil would be helpful, but in order to defeat Keystone XL once-and-for-all and use the win to build momentum for even more important victories in the future, we pipeline protesters need to remain bold, grassroots risk-takers. This January 23, we'll be taking the first step in this direction with another big, creative demonstration on Capitol Hill, with 500 referees "blowing the whistle" on oil money in Congress (you can sign up here).

What better inspiration could we ask for than Martin Luther King, Jr., a leader who fundamentally understood the importance of an inside and outside game. Someone who was just as comfortable lobbying for Civil Rights legislation in the White House as he was leading a sit-in or bus-boycott. As we enter the next phase of the Keystone XL pipeline fight, we can look to King's Letter from a Birmingham Jail for guidance. In the letter to his more mainstream detractors, King wrote:

You may well ask: "Why direct action? Why sit ins, marches and so forth? Isn't negotiation a better path?" You are quite right in calling for negotiation. Indeed, this is the very purpose of direct action. Nonviolent direct action seeks to create such a crisis and foster such a tension that a community which has constantly refused to negotiate is forced to confront the issue. It seeks so to dramatize the issue that it can no longer be ignored. My citing the creation of tension as part of the work of the nonviolent resister may sound rather shocking. But I must confess that I am not afraid of the word "tension." I have earnestly opposed violent tension, but there is a type of constructive, nonviolent tension which is necessary for growth.
There's surely going to be some tension ahead for those of us working on Keystone XL. As a movement, we'll need to continue to find ways to work together as a swarm, each group and individual finding his or her unique way to make a contribution. And we'll need to be prepared for some brutal attacks from the other side: the American Petroleum Institute has already promised "major electoral consequences" if President Obama further delays or denies the pipeline. But this sort of tension is exactly what movements are about. So, as we enter the next phase of the fight to stop Keystone XL and finally confront the climate crisis, we can only straighten our backs, look to some elders like King for guidance, and say, in the words of a certain young senator from Illinois, "Yes We Can."
 

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11:16 PM on 01/17/2012
So I suppose the author and commentors do not agree that the majority of the U.S. electorate supports north american energy independence for elminating trade deficits and as a means to bridge to future feasible and renewable ernergy production strategies?
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ILoveFiction
That's unbelievable!
04:46 AM on 01/18/2012
A bridge. Of course.

Like whiskey is a bridge to sobriety!

I'll drink to that.
01:17 AM on 01/19/2012
Cute, but off the point analogy, still rampamt per capita consumtion of energy has ben a facet of lifr in the US for decades.
08:27 PM on 03/05/2012
Amen
12:35 PM on 01/17/2012
Excellent summary, Jamie! I especially like the two paragraphs that underscore the synergies and impact of our expanding community:
- collaboration amongst environmental groups
- NRDC perfected policy arguments
- CREDO sent tens of thousands of emails and phone calls
- BOLD Nebraska led a strategy to block the pipeline
- FOE focused on DOS conflict of interest scandal
- IEN united native communities
- TWU and other labor groups came out against KXL
- Energy Action Coalition organized young people
- many, many others stepped in with their unique contributions
- a "swarm," a team effort that was light on formal processes
- speed, efficiency, and an ambitious plan of attack.
- sit-ins had successfully launched 2nd phase: nationwide protest.
- Obama was met by protesters at most public campaign stops
- In Colorado, he was interrupted by demanded stop the pipeline.
- "I hear your concerns" & "We're looking very closely at the issue"

I would like to underscore these words in your concluding paragraph "work together as a swarm, each group and individual finding his or her unique way to make a contribution" and Dr. King's quote. We now need to be incessantly contributing to a resonating drum beat with a continuous drone from diverse actions that the media - and the captains of corporations who we are focusing on -- cannot ignore.

Dr. King admonished our incessant creation of tension is necessary "TO DRAMATIZE THE ISSUE THAT IT CAN NO LONGER BE IGNORED."
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madinpahuff
Domari Nolo
12:05 PM on 01/17/2012
Can someone please direct me to exactly WHY the pipeline would be so environmentally damaging? I see this as : 1) We need the oil - Why would we NOT want it from our friendly neighbor to the north? 2) I'd rather have the revenues generated STAYING within North America rather then Asia - China specifically. Why is this proposed pipeline so horrid? Somebody - please help me understand it. From what I'm grasping, it seems plenty of people who are opposed to this pipeline are opposed to it just for the sake of being opposed to big oil - of whom I'm certainly no supporter of. But, I'm trying to remain rational about the supply/demand reality of the whole thing. Anybody? †
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Robert Lee Harrington
There's still time to change the road you're on...
08:07 PM on 01/17/2012
KEYSTONE XL IS AN EXPORT PIPELINE.....the oil (tar) will be converted to diesel and shipped to Europe by Tanker

Keystone pipeline has leaked twelve (12) times in the first year

Tar requires more energy to convert to usable fuel

The temp construction jobs are only 2650 for 1-2 years, from out of aera workers (Canada?)

There are only 50-100 permanent jobs in Keystone XL

Keystone XL will raise the price of gas in the USA

The pipe has been bought from India (Welspun) made from defective Chinese steel.
11:12 PM on 01/17/2012
Where do you get this information? The pipeline will end at a hub in Oklahoma, is there an export terminal in OK that I am not aware of? How does a pipeline raise the price of gasoline--magically? Steel is imported because we have de-industrialized and american steel infrastructure was not keeping pace due to union contracts and unfair protectionist trade policies by South Korea, India, and China.
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Robert Lee Harrington
There's still time to change the road you're on...
04:36 AM on 01/18/2012
Safety Concerns Regarding Steel Used in TransCanada Keystone Pipeline System
June 13, 2011

The existing Keystone pipeline (Keystone 1) was built with steel sourced from Welspun Power and Steel
Limited.1 Welspun has sourced steel slabs from Chinese companies that have been found to produce
substandard steel.2
Welspun has faced a number of incidents where their steel was found to be substandard. In 2010
Boardwalk Pipeline Partners and Kinder Morgan Energy Partner replaced hundreds of pipe joints along
pipelines constructed with steel purchased from 2007-2009.3 These replacements were required by the
Pipeline and Hazardous Materials Safety Administration (PHMSA) after an investigation showed that the
portions had ‘expansion anomalies’ indicating the use of low quality steel. Eighty-eight percent of the
steel used in these pipelines was purchased from Welspun.4 Additionally two Kinder Morgan Energy
Partner subsidiaries are pursuing legal action against Welspun for fraudulent sales practices and the sale
of defective steel pipelines.5
Keystone 1 has also had a number of incidents in its first year of operation. Keystone 1 has been
operational for slightly over a year and has leaked 12 times....



http://dirtyoilsands.org/files/youth/memo_transcanada_welspun_steel.pdf
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Y Woodman Brown
live & let live
11:00 AM on 01/17/2012
Hah! Jamie, no grassroots strategy is going to work--not unless they take-up a collection among themselves and hand-over more cash to the government than the pipeline promises.
10:46 AM on 01/17/2012
fossil fuel fas*cism is the biggest issue we have faced in the last 40 years....the wealthy few profiteering off the people and their govt....."competition is a sin"....john d rockefeller....
08:24 AM on 01/17/2012
21 February who OB piss off Union or Tree Huggers?
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mater
mater
05:42 AM on 01/17/2012
In a similar way with public outcry regarding the rescinding by US Bank a few weeks ago of their $2 ATM user fee, within the same day they initiated it, with roaring public outcry and the weight of competitive options, the danger and destruction of Keystone from Canada to TX, thru Nebraska, is going to have to be "Grassrooted" and shouted from the highest rooftops, over looking the metaphorical plugs of mucky soil, pools of oil from leaks, contaminated water. The whole project reeks of cronyism, in that we are allowing our nation to become the conduit for Canadian oil which we will never use ourselves. ND Senator John Hoeven, who has a running dialogue w/ Trans Canada, should be protecting his constituents, but he chooses not to.
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artleads
Let's have a national retreat.
11:05 PM on 01/16/2012
Excellent! Congratulation on your efforts. I hope you get the crowds you need. But everybody should do something. If it's only keeping the issue prominent in the blogoshere. Mention it every chance we get.
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10:54 PM on 01/16/2012
It's funny how Canada can simultaneously be this liberal paradise, held up for emulation by American "progressives", will simultaneously be this evil oligarch whose oil is so foul that we can't ever import it.

So oil from Nigeria - that's OK. But oil from Canada - nope can't have that. But hey, if Gingrich gets elected, I'm moving to Canada, because that's where the progressives are.

So all those folks that moved to Canada for free health care and left wing politics - what kind of oil are they buying exactly? Oil sands oil perhaps?

This whole issue is so convoluted and self congratulatory, it's a Republican wet-dream.
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waltifarian
Quis custodiet ipsos custodes?
12:47 AM on 01/17/2012
GOP blocked bills that would have forced the oil in XL to stay in the US.
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Robert Lee Harrington
There's still time to change the road you're on...
08:10 PM on 01/17/2012
Tar is "heavy sour."

It is not even crude oil.

It is called "dilbit"...(diluted bitumen)

It will not flow through a pipe unless diluted with toxic chemicals and heated to near boiling.
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09:13 PM on 01/17/2012
Golly toxic chemicals! Holy cow!

You mean like these chemicals?

http://www.thedailybeast.com/galleries/2011/10/25/most-toxic-cleaning-products.html

hahahha...
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Robert Lee Harrington
There's still time to change the road you're on...
10:05 PM on 01/17/2012
How is bitumen diluted?

The most common diluent used to dilute bitumen is natural gas condensate (NGC), especially the naptha component. Due to insufficient quantity of natural gas condensate, bitumen shippers also use refined naptha and synthetic crude oil (SCO) as diluent. Although SCO requires a higher volume percentage to achieve the same viscosity, at least one study found that SCO provides better blend stability than NGC. Shippers dilute bitumen before shipment in order to meet viscosity and density requirements found in common carrier pipeline tariff rules. By selecting different diluent types and blend ratios, bitumen shippers attempt to lower component costs, increase blend value, and maintain pipeline transportability. The blend ratio may consist of 25 to 55% diluent by volume, depending on characteristics of the bitumen and diluent, pipeline specifications, operating conditions, and refinery requirements...

http://en.wikipedia.org/wiki/Dilbit
10:52 PM on 01/16/2012
If you want to kill the KeystoneXL project the fastest way to do so is to require that all oil from the KestyoneXL Project stay in the US.

We already have Keystone oil pipelines in operation. TransCanada wants to extend the pipeline to Port Arthur for one reason only. They want to export Keystone Oil to other countries, including China.

Rep. Gerry Connolly proposed an Amendment banning the export of Keystone XL Oil. The GOP blocked it. If we want to kill KeystoneXL, simply insist that all the oil from the pipeline remain in the US. TransCanada will cancel the project over night.
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cajundave
10:22 PM on 01/16/2012
This project was added to the tax bill simply to take votes away from Obama. The Republicans have passed voter supression bills, which are aimed at Democrats. Now, forcing Obama to decide on this issue will assure the loss of votes by environmentalists. This pipeline will not produce nearly as many jobs as the Republicans say it will. The oil will be put on the open market. Republicans have no interest in creating jobs or helping the economy. They know they can't win with ideas, so they try to eliminate Democratic voters. They know that Romney is a liar and they are the ones who got us into this mess. Never a mention of education or the words "middle class".
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pa104inf
10:43 PM on 01/16/2012
If IRAN cuts off the Strait and you are sitting in your cold house with no gas in your car you will probably be wishing that the pipeline had been built sooner.
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cajundave
07:25 AM on 01/17/2012
The XL pipeline is years away from producing anything, so how will it benefit any of us if Iran closes the strait in the next few months. I'm actually somewhere in the middle as far as this project is concerned. I just don't like the fact that the Republicans attached it to a bill that has nothing to do with it, for no other reason than to hurt Obama. Republicans have no interest in producing jobs and have lied about this pipeline.
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pa104inf
10:48 PM on 01/16/2012
It was put in this bill to force Obama to stop playing political games and make a decision on this important job creator. You should be all for this because Obama can then stand behind his green principles and deny the pipeline permit.
09:29 PM on 01/16/2012
Why the heck anyone would promote this stupid project is beyond logic. Even the most stupid and greedy Republican should avoid this thing like the Bubonic plague. Pumping tar sands threw cheep Chinese pipe is dumb enough, but refining the stuff in Texas to export to China is even more idiotic. Pumping this stuff is like pumping sand paper. Tar sands is exactly what this stuff is. THERE WILL BE LEAKS. Has anyone asked why the Canadians will not refine this stuff where it is being mined.
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pa104inf
10:44 PM on 01/16/2012
And you know cheap Chinese pipe will be used on the pipeline how? You do realize that we pump stuff throughout this country with no problem.
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waltifarian
Quis custodiet ipsos custodes?
12:49 AM on 01/17/2012
Not true. XL 1 has had over 100 leaks and had to be shut down may times.
11:53 AM on 01/17/2012
pa104inf
"And you know cheap Chinese pipe will be used on the pipeline how?" cause we don't make any here. Who is making the cable for the bridges?
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justkeepswimming
My microbio is empty.
08:27 PM on 01/16/2012
This piece skips the first 4 years of the story, but whatever. It was just a bunch of nobodies involved back then.
05:56 PM on 01/16/2012
Fuel is now our number one export. Energy production is up while demand has decreased, yet gas prices are going up and at record levels for this time of year. Energy companies couldn't be happier and have zero interest in keeping that energy in this country.

http://www.usatoday.com/money/industries/energy/story/2011-12-31/united-states-export/52298812/1
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Stupert
07:39 PM on 01/16/2012
Hey envirotwit - this should make you happy. It means gas prices domestically are high, providing incentive to search for alternative fuel sources and compelling people to conserve. The US is still the largest energy hog on the planet, but its relative size is decreasing. At least the production of fuels domestically is providing an income to thousands of people..
10:02 PM on 01/16/2012
I am glad that energy prices are high. But, I'm also tired of R politicians tricking their uneducated followers into supporting drilling or letting an oil company build a leaky pipeline across our country all in the name of increasing our fuel supply, which you know is not what the oil companies who are bribing the politicians have in mind.
10:48 PM on 01/16/2012
The oil through the KeystoneXL Project will NOT stay in the USA. The GOP blocked an amendment by Gerry Connolly to keep the oil from the KeystoneXL project in the US.

If we really want to kill KeystoneXL, pass the Connolly Amendment. That will automatically make KeystoneXL oil unprofitable.
09:38 PM on 01/16/2012
YUP
05:42 PM on 01/16/2012
When will the Left figure out that if the Canadians sell the oil to America, most of it will get refined and used in the U.S....all the while being subjected to EPA environmental regulations i.e. Obama's cronies will be able to significantly impose stanards on it in the U.S. If the pipeline is denied, Canada will simply sell it to China...creating even more pollution and waste in transporting it to the West Coast of Canada..then tranferring to ships to travel to China (remember the Valdez). Oh and has anyone checked the environmental standards in China lately...or comparied the air quality in Bejing relative to upper Midwest and Plains states. The U.S. can't control what Canada does with its oil.
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08:00 PM on 01/16/2012
The oil isn't necessarily going to the U.S. Once refined, it can go on the global market, where others can purchase it w/out paying taxes in the U.S.

This is a resource that shouldn't be developed, period. It is in the last untouched tropical rain forest of its kind.
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Josh Crawford
Just the facts, man!
08:48 PM on 01/16/2012
Actually, you're wrong about your first point. Most of that oil ALREADY is refined and used in the USA, the Midwestern USA to be specific. The existing pipeline terminates in the midwest and has created a glut of oil and petroleum products in that region that has actually worked to keep prices in that part of the country lower (up to $0.20/gallon) than they would be otherwise. If the XL extension to the existing pipeline is completed, a few things will happen: A) gas prices in the Midwest will go up as the surplus oil is shipped South to the gulf coast instead of being refined and used in the Midwest as it currently is. B) MORE of that oil will then be exported (mostly to Europe and South/Latin America) and LESS will be consumed in the US. According to a story in Reuters (http://www.reuters.com/article/2011/02/10/idUS292515702420110210 ):
"a 2009 market analysis conducted by TransCanada, builder of the pipeline, forecast higher prices. The analysis, which TransCanada conducted as part of its Canadian permit application, projected that prices would increase about $3 per barrel as a result of the pipeline.
That would send at least an additional $2 billion from American consumers to Canadian and multinational oil interests, despite the increase in supply."
And FYI, Canada has STRICTER rules/regs than our EPA, so you're wrong on that point too...