EDITION: U.S.
 
CONNECT    

Janet Turley

Janet Turley

Posted: July 26, 2010 01:38 PM

2010-07-26-episode1don2.jpg

Don Draper doesn't need to pay for sex. He's the dashing and distant man that brown-haired women can't resist. But last night, a prostitute strode into his apartment and smacked him around.

Is this another case of a high-powered executive needing his career-driven ego slapped away so he can surrender to fornication's id? His need to be dominated is new, suggesting that it stems from his recent divorce. His untenable identity was given a pillar of stability as husband. But without the ring on his finger, he's thrown into confusion. In the opening scene he's asked, 'Who is Don Draper?" and he can no longer fabricate his stolen identity. The shackles of marriage are off and he's unable to cope with his new-found freedom. Camille Paglia theorizes that 'whenever sexual freedom is sought or achieved, sadomasochism will not be far behind.' He's found a new way to enslave himself through a bit of hanky spanky.

Not to be overlooked is his Oedipal return to the mother figure. Don the whore-child escapes the confines of wife only to bring a prostitute to his bed. Projected in his work, his heralded Glo Coat floor cleaner commercial shows a little boy literally imprisoned by his housewife mother. In an earlier scene, he goes on a date with a Betty-type rules-girl. He is the constant prisoner of women... will he ever resolve his Madonna-whore conflict?

Professionally, he embraces the burgeoning sexual liberation of the 1960s. However, the clients, stuck in the priggish 1950s, are disappointed because the image isn't 'wholesome.' They even attempt to desexualize the bikini by calling it a two-piece bathing suit. Understanding the power of innuendo, Don cuts through their conflicting agenda by pointing out that his suggestive advertisement is a way to get your clientele into the store. As a customer of sex, Don knows its selling power.
2010-07-26-episode1don4.jpg

Elsewhere in SCDP, Peggy conceives of a guerrilla marketing performance to sell ham. She hires two actresses to stage a fight over her client's brand of the pink meat. Only this staged aggression makes the easy leap to reality and one of the actresses lands in jail from assault charges. Like sex, aggression and violence are difficult fires to control.

Ex-wife Betty is certainly taking her ugly pills. She's become a monster of a mother to Sally, the little blonde girl able to sustain Don's devotion and love. In a genius scene, Betty transforms nurture into violence when she shoves sweet potatoes into Sally's mouth, humiliating her and making her gag at the Thanksgiving table. Jealousy is the driving force here -- Sally is the little girl that Betty wants to be, unconditionally loved by Don. The poor thing just endured her parents' divorce and now she's living with a frigid and unloving mother. I used to pity Betty as it seemed that her marriage to Don made her miserable. Alas, misery's the river of her world.

From the bedroom to that blue Cadillac Coupe de Ville that Don purchased in Season 2, Henry Francis is having a field day rubbing his scent all over Don's house and ex-wife. Bent on erasing Betty's ex, he's so whipped he refuses to see Betty's belittling treatment towards her daughter. As his mother said, "I know what you see in her, and you could've gotten it without marrying."

So common in divorce, Betty is using the children as passive aggressive vengeance on Don. Cunningly, she gives baby Gene to Carla before Don has a chance to see him. She purposely returns home late from her date with her new husband, all the while knowing that Don is forced to wait in his house he no longer inhabits. At first emasculated by new Daddy and spiteful Mommy, Don finally asserts himself and tells them to leave the house or start paying rent. When asked again, 'Who is Don Draper?' he's able to define himself. Betty's behavior was the final slap in the face he needed.

 
 
  • Comments
  • 41
  • Pending Comments
  • 0
  • View FAQ
Comments are closed for this entry
View All
Favorites
Recency  | 
Popularity
Page: 1 2  Next ›  Last »  (2 total)
12:54 AM on 09/01/2010
Men don't pay for sex, they pay for the NSA.
photo
HUFFPOST SUPER USER
Netflyer
Tree Hugger!
12:11 AM on 07/30/2010
Bravo! Excellent analysis! Wow, I really enjoyed reading that and look forward to more :-)

During the first 45 Don was not acting like himself... he seemed like a very weak parody of himself. The slapping scene was really weird, they had obviously done it many times before and I'm not sure of the time lag between the divorce and the paid for sex.

It is really funny, I was sort of wishy washy on Don last season, felt bad for Betty but I tell ya, I felt really good for Don when he got his game back in the end.
This user has chosen to opt out of the Badges program
photo
BowlingForRevenge
~ rabid yellow dog dem tiger mom & proud of it ~
04:50 PM on 07/29/2010
Sure Don could pick up someone, he has before, for casual sex, but he is losing control of aspects of his life and by paying here gains some control back.

I think a key line was when Henry said "It's temporary" and Don responds "Trust me, everybody thinks this is temporary"­. Implying Betty will eventually come back to Don and perhaps Don won't want her back. When Bets walked out he lost his ultimate control.
This user has chosen to opt out of the Badges program
photo
04:30 PM on 07/29/2010
I am reading everything I can on MM.
It's the best way to pass the time until the next show.
This was a sterling piece of writing.
Loved that kicker!
02:40 AM on 07/29/2010
By far the best analysis I have read of the first episode and I have read several. I have also watched the show from the beginning and also worked for three ad agencies in the mid sixties to early seventies so I have some cred on this. Like another poster, I hope Turley will post again on the show.
photo
HeevenSteven
20 Minutes into the future.
10:20 PM on 07/27/2010
I've seen a few reviews and none of them picked up the western symbolism; there's a new sheriff in town, and his name is Draper.

The glow mop ad with the kid in the cowboy hat, in the "jail; Don passing through the saloon style swinging doors after saying good night to the kids, then laying down the law to Betty, and Jantzen; then to the WSJ reporter, "...two choices, die of boredom, or.strap on my guns."

The American myth of remarking oneself has been front and center in Draper, ala Gatsby; but the mysterious hero who rides into town and saves the day has been prominant in American mythology since The Virginian, circa 19 ought ?...This episode was surely mining that trope..
photo
HeevenSteven
20 Minutes into the future.
10:47 PM on 07/27/2010
I forgot "High Noon". He had no choice but to walk out into the street (wall st journal.) And draw, shoot from the hip...
08:21 PM on 07/27/2010
Betty definitely sees her son as Don in miniature-­- throughout the seasons she's treated him as the whipping boy for her absentee husband. Her relation to Sally seems more complex which makes me think she sees her as herself. She has been cold, and distant and uncaring to Sally, but has also shown moments of love and warmth. I don't think her cruelty is motivated so much by jealousy over Don, as her present view of Sally as a nagging reminder of a life she doesn't want anymore. I think we are too hard on Betty and too easy on Don.
photo
jukesgrrl
Stop the Republican war on women's bodies.
07:01 PM on 07/27/2010
Very insightful review, Ms. Turley. I hope you'll be doing more.

Do we know for sure that Don is actually Baby Gene's father? He still doesn't know about Betty's bathroom escapade, does he? Not that he didn't deserve it ...
09:34 AM on 07/27/2010
One of the few coherent, insightful reviews I've read of the season opener. Nicely done (though you did misspell "premiere" in the headline).
12:54 AM on 07/27/2010
Amazingly well-writt­en review. Two points not touched upon:

1. The show-stopp­ing scene for me in the season 4 opener was Don's throwing the bikini salesmen out of his office at the end. Q. Who is Don Draper? A. The Bad Boy of Manhattan Advertisin­g. (It reminds me of Europe's 'rock-star celebrity chef' Rocco Pierre White in the '90's, who used to draw capacity crowds to his restaurant­s just to see which VIP's White would mistreat and kick out.) As season 4 progresses­, it'll be interestin­g to see to what extent SCDP's clients are endeavorin­g to please Don, and not just vice versa.

Also, it's pretty bleak that after all the savage verbal dressing-d­owns of season 3, that Don and Peggy are right back at square one in season 4. Yes, Peggy made mistakes; so did Don. He's still a humorless, unsupporti­ve* and ice-cold superior to Peggy, and she hasn't done anything to fully warrant his extreme level of condescens­ion and hostility. (* If being "supportiv­e" of Peggy means not having fired her, I have to wonder if Peggy isn't already getting the profession­al wandering eye again; she and her talents certainly deserve a better and more positive workplace environmen­t than dealing with Don Draper's petty and demeaning crap.) Elisabeth Moss is a phenomenal actor, and I'd hate to see her leave the show, but I'm honestly starting to hope that Peggy ups and bails from SCDP for greener, happier pastures.
photo
HUFFPOST SUPER USER
farginbastidge
03:30 PM on 07/27/2010
I get more of a tough-love vibe from the Don & Peggy relationsh­ip. I think he is harsh with her because he expects better from her than he does of everyone else, and that this harshness, in a strange way, is the most real affection he shows to anyone on the show other than his children. I think one of the most important moments on the show was that 1st season scene where he visits her in the hospital--­this scene says a lot about Don's feelings towards Peggy not just because of what he says to her, but because he bothered to go looking for her when she didn't show up for work for a few days--he wouldn't have done that for any of the other young writers.
04:58 PM on 07/27/2010
Agree. He really respects Peggy and she knows it, even when he's hard on her. The show is about those two. She is yin to his yang. Everything else is extra. I am so much more interested in their relationsh­ip than his relationsh­ip with Betty.
photo
jukesgrrl
Stop the Republican war on women's bodies.
06:49 PM on 07/27/2010
I believe he thinks of Peggy as a better version of himself. Not that it makes her life any more pleasant ...
This user has chosen to opt out of the Badges program
photo
11:38 PM on 07/26/2010
Betty is so trapped by her circumstan­ces. She had to marry another man just to survive with those two kids, and I think, that very fact makes her resent that they even exist--esp­ecially Sally, who, I agree, is probably like a younger version of her.
I don't understand ppl who say she should kill herself in the show. Don is partially to blame for the circumstan­ces. She represents what a lot of women had to deal with. She just should try to be a bit nicer to the kids. Don, on the other hand, deserved everything she gave to him in that first episode--I mean, doesn't everyone remember how many darn mistresses he had????

I don't understand why Henry Francis doesn't just get a new house. Wasn't he supposed to take care of them? It does seem cheap and odd that he won't do anything. Sadly, I think that he is going to turn out to disappoint Betty. The scenes at night in the bed are a little foreshadow­ing I think.

I hope Suzanne comes back. she is still Sally's teacher...­we'll have to see I guess. As many have said, she is foreshadow­ing to the hippies. I hope she does, as I think she is significan­t.

The episode was great, though, and I love how Peggy has grown so much. I couldn't believe I was looking at the same person. Elisabeth Moss has such great range. What a great job she did!

Great first episode.
photo
HUFFPOST SUPER USER
ChelleAgain
It's Chelle ... again.
09:48 AM on 07/27/2010
Three kids.

The house issue doesn't appear to be a money thing, or a Henry Francis thing, but a Betty refusing to look for another house thing.

Why would Suzanne still be Sally's teacher?
photo
jukesgrrl
Stop the Republican war on women's bodies.
06:58 PM on 07/27/2010
The writers are having trouble matching up the kids' timeline with the story's timeline. The kids only look a bit different from when we first met them and several years have passed. The story started in 1959 didn't it (Nixon vs. Kennedy)? And now it's 1964? I'm about the same age as Sally and I can tell you how I looked in '59 and '64 was way different and I went through three grades in school. It's time for Sally to "Meet the Beatles."
This user has chosen to opt out of the Badges program
photo
09:37 PM on 07/27/2010
oh yeah! I should have thought of that! Cause I teach..lol
10:29 AM on 07/27/2010
I think you're being a bit too nice to Betty. Was Don the best husband in the world? No, far from it but Betty wasn't that great of a wife either. To me, she always seemed to be about the money and how she looked to the outside world. It's never seemed that she was that fond of her children, Don has been far more hands on then Betty. And then at the end of last season she leaves the two oldest right after she tells them about her and Don seperating and she takes a plane to get married to the new guy.

Betty is far from a victim and I don't think she is being portrayed that way on the show. She didn't have to marry Henry Francis, she did it because she thought he could give her what her husband couldn't.

I do agree that Elisabeth Moss is amazing and it's wonderful to see that Peggy feels comfortabl­e with herself.
10:12 PM on 07/26/2010
I never liked Sally. I think that Betty sees her own reflection in this peevish, petulant child and wants to strike out at her. Bobby, the miniature version of Don, conversely owns the room with his charm. "I love sweet potatoes," he exclaims, melting the icy tension at the table. Betty probably resents him, too, but it's hard to say because she routinely ignores him.
12:31 PM on 07/27/2010
What child wouldn't be "peevish and petulant" with a cold, self-absor­bed and downright cruel mother like Betty? I feel terribly sorry for Sally, whose mother seems to be emotionall­y about the same age as her daughter. Don't know how long Mad Men will be on the air, but I'll bet the late '60's and early '70's, in which Sally will be a teenager, will be very interestin­g. I can imagine Sally growing into a peevish, petulant weed-smoki­ng hippie, and would anyone be suprised?
photo
HUFFPOST SUPER USER
farginbastidge
03:20 PM on 07/27/2010
I'm sure that's the writers' intention with Sally--she­'s the rebel-to-b­e. It seems like they've been setting her on that track since season 1.
photo
jukesgrrl
Stop the Republican war on women's bodies.
07:13 PM on 07/27/2010
I was lucky to have a mother who worked, rather than a Betty. But I had many contempora­ries who were raised by Bettys and, yes, they all turned into "weed-smok­ing hippies." But they certainly weren't all "peevish" and "petulant" once they got away from their twisted parents.

Most were freedom-se­eking, risk-takin­g, and fun-loving­, and some of them turned out to be much better at mothering than what they got. They wanted to break the mold and they did, even if they replaced it with something only a little better.

The Bettys of the world suffered badly from not being allowed freedom, risk, or fun. And they were too "play-by-t­he-rules" to seize those things. They were raised to be hand-maide­ns to the Dons of the world, and we can see how that turned out -- on the screen AND in life.
photo
HUFFPOST SUPER USER
Cowboylove
09:47 PM on 07/26/2010
I cannot explain why but I am strangely addicted to this show. I don;t watch much television anymore, but I am glued to the set, not even able to wait until after it is TIVO'd to speed through the commercial­s. I cannot predict where the show will go or what will happen. I feel so ashamed!
09:31 AM on 07/27/2010
It's not strange to be addicted to this show. And there is no reason to be ashamed... It's an effing great show. With great story lines and great characters that actually make you feel something for them. Whether you hate them or love them regardless of their obvious flaws; this show is fantastic and is one of the best on TV.
09:37 PM on 07/26/2010
Love this show. Great opener, although it is so painful to watch poor little Sally being abused by Betty, who is just horrific at this point, that it casts a bummer over the rest of the show.
04:50 PM on 07/27/2010
It WAS painful to watch. It appears that Betty's new husband is just beginning to catch on to the fact that his beautiful new trophy wife is actually a cold empty shell with no personalit­y and a horrific mother. I loved watching his mother tell him, "she's a silly woman." I wanted to like Betty right from the start of Season 1, but her complete lack of warmth toward her children was a huge turnoff.
06:42 PM on 07/27/2010
I know, she seems to be getting worse, doesn't she? I loved watching his mother tell him that, too, and that he could've gotten what he sees in her "without marrying." I used to think that perhaps she had some old-style parenting, in which children were supposed to obey without questionin­g, but now I think she is just cold and mean.
07:18 PM on 07/26/2010
How about Peggy's final quote to Don after he rips her a new one...."Al­l we want to do is please you".