Social media can be our best friend during a tragedy by helping search and collect information fast. But social media can also make our institution look insensitive during a time of crisis if not curated appropriately.
Do you manage multiple social media accounts at your school? Scheduling and managing future posts is a great way to strategize and save time, especially if you're an army of one, but pay attention to current events that might prevent scheduled tweets, Facebook updates, and other social media posts from being published. Know when to reschedule or simply cancel any future scheduled activity. Whether it's campus-related or national news, consider the reaction by your audience should something be published during an inappropriate or dreadful moment.
As a social media manager, it's common sense to always know what posts are scheduled so edits can be made to cripple any chance of making the school look out of touch and detached from the real world.
Follow Jason Boucher on Twitter: www.twitter.com/PortsmouthJay