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Jay Rosen

Jay Rosen

Posted: September 3, 2008 09:46 AM

The Culture War Option For The Palin Convention


John McCain's convention gambit is now a culture war strategy. It depends for its execution on conflict with journalists, and with bloggers (the "angry left," Bush called them last night) along with confusion between and among the press, the blogosphere, and the Democratic party. It revives cultural memory: the resentment narrative after Chicago '68 but with the angry left more distributed. It dispenses with issues and seeks a trial of personalities. It bets big time on backlash.

At the center of the strategy is the flashpoint candidacy of Sarah Palin, a charismatic figure around whom the war can be brought to scale, as it were. In fact the Politico is reporting just that: Palin reignites culture wars.

I have no idea if the ignition system will work; nor do I claim that "this is what they were thinking" when they made the decision to nominate Alaska Governor Sarah Palin. Other interpretations may turn out to be truer than mine. This post is my look at the bets McCain and company seem to be placing. I am not recommending the strategy. I am not predicting it will succeed. I think it was improvised, like my description here....

The storm around Sarah Pailn overtakes the story of the Republican convention and merges with it, like a smaller but stronger company taking over a larger but troubled enterprise. Behind the storm a "wave narrative" builds as her appointment generates headlines on multiple fronts. The irresistible force of fact-fed controversy meets the immovable enthusiasm for Palin as cultural object: charismatic everywoman straight from the imaginary of conservative America.

* The basic strategy is: don't fight the "crisis" narrative. Rather, do things that bring it on; and in that crisis re-divide the electorate hoping to grab the bigger half.

The evangelical wing, and other social conservatives are strongly moved by her candidacy. More and more of their commitment to McCain is vested in him through her. As Andrew Sullivan writes: "The emotions involved -- especially among the Christianist base who have immediately bonded on purely religious and cultural terms with Palin -- are epic."

* The strategy: sell the epic version of her candidacy. Allow her to become bigger than McCain in narrative terms. And let the two mavericks together overawe the Republican party, a damaged brand.

Continued bad news on the investigation front adds further drama, new fact streams and more protagonists to the Sarah Palin story. As more comes out about the decision to name Sarah Palin to the ticket, it's harder to see how anyone on the inside thought it McCain's best choice for president-in-waiting.

* Strategy: Give no ground, pile on the praise for her performance in Alaska, pump up her governor's experience to death-defying extremes, hope for theatrical confrontation with characters in the mainstream media who can star as the cosmopolitan elites in the sudden politics of resentment the convention has been driven to.

Bloggers and open platforms continue to publish riskier--and risque--material, some of it unfit for family consumption, some of it false, salacious and reckless, some of it true, relevant and damaging, a portion of which is picked up by the traditional press.

* Strategy: confound and collapse all distinctions between closed editorial systems (like the newsroom of the New York Times), open systems (like the blogging community DailyKos.com) and political systems, like the Democratic party and its activist wing. Whenever possible mix these up. Conflate constantly. Attack them all. Jump from one to the other without warning or thread. Sow confusion among streams and let that confusion mix with the resentment in a culture war atmosphere.

As more emerges about how the McCain camp made the decision, the appointment looks more and reckless, the decision rushed, the vetting inadequate. This leads to advanced jeering from the left, intense criticism in the press, damaging leaks from within the Republican party, fueling calls from within and without for Sarah Palin to remove herself.

* Strategy: stick with "she was fully vetted" no matter what comes out. People who don't believe it are trying to bring down Palin's historic candidacy; or they don't accept that a conservative woman can be the one to break the glass ceiling. If some establishment Republicans are skeptical or trying to stop her, that's good for the crisis narrative, and good for two maverick candidates.

Sarah Palin under intense pressure then gives a charismatic performance on Wednesday of convention week and wows much of America, outdrawing Obama in the ratings and sending a flood of cash to McCain and the GOP.

* Strategy: bingo, that's your big break. A wave effect is unleashed by a stunning televised performance. It is shock and awe in the theater of the post-modern presidency.

Journalists watching all this keep saying to themselves: wait until she gets out on the campaign trail. Wait until she sits for those interviews with experienced reporters and faces a real press conference.

* Strategy: double down on defiance by never letting her answer questions, except from friendly media figures who have joined your narrative; like Cheney with Fox. No meet the press at all. No interviews of Palin with the DC media elite-- at all. De-legitimate the ask. Break with all "access" expectations. Use surrogates and spokesman, let them get mauled, then whip up resentment at their mistreatment. Answer questions at town halls and call that adequate enough.

Meanwhile, the investigation of her performance in Alaska puts more and more pressure on the Palin appointment as things come out that would ordinarily disqualify a candidate from consideration or cast doubt on her truthfulness in a grave way.

* Strategy: Comes from Bush, the younger. When realities uncovered are directly in conflict with prior claims, consider the option of keeping the claims and breaking with reality. Done the right way, it's a demonstration of strength. It dismays and weakens the press. And it can be great theatre.

Follow Jay Rosen on Twitter: www.twitter.com/jayrosen_nyu

John McCain's convention gambit is now a culture war strategy. It depends for its execution on conflict with journalists, and with bloggers (the "angry left," Bush called them last night) along with c...
John McCain's convention gambit is now a culture war strategy. It depends for its execution on conflict with journalists, and with bloggers (the "angry left," Bush called them last night) along with c...
 
 
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Poyda
Anterior Cingulate Cortex v Amygdala: Smackdown!
08:16 AM on 09/06/2008
You have nailed it. That is the most insightful post I have ever read.
01:16 AM on 09/05/2008
"and I'm even more convinced that the Republicans will, indeed, drop bombs on some country somewhere -- to prove something or other."
The neocons are dropping bombs now on Pakistan, as we speak, dearie - and, at the same time, we are doing everything we can to provoke Russia into a nasty response to our meddling in Georgia, as we speak. The Republican strategy is to provoke hostilities to a point that American voters will be put in fear again and will support McCain as the best candidate to "defend America" from hostile forces around the world. The Republicans will not cede their political power easily - in fact, they will stop at nothing to win the coming election. As we speak, they are busy disqualifying new voter registrants around the country, primarily in poor, black voting districts. These folks, who love to call themselves "Christians" and "patriots" are in reality just Nazi warmongers with no decency or morals.
They are traitors to the American way of life. They are not patriots, nor are they Christian. Jesus would be aghast at their nastiness and immorality, especially in politics.
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sherpeace
Give Peace A Chance! Please!
06:14 PM on 09/04/2008
When is someone going to mention that McCain divorced his wife and married Cindy one month later? Conservatives can not convince anyone that he only was involved with this woman one month before he married her. He obviously was having an affair! How's that for family values?!
11:46 AM on 09/04/2008
The Republicans don't have the audacity of hope. That have sheer audacity. They can run a damned good campaign, and they don't give a hoot about good governance. I'm anxiously awaiting the Obama response. It's really our last chance. If McCain gets in there, we'll lose the future to conservatism for generations.
11:05 AM on 09/04/2008
My Gosh! The morning after her speech, it is all COMING TRUE. It is as if the republicans read this article and are using it as their battle plan! Hats off to Rosen for his foresight into this unbelievable (but not unpredictable) scenario
10:25 AM on 09/04/2008
People that know they can't win an argument or have nothing constructive to offer a discussion will focus on deteriorating the conversation and/or communication to the point that they have control again. The most common method is the pack-of-lies maneuver; bring out such a horrible pack of lies no one can or would refute that it becomes a big enough distraction that no one can remember what the truth or even what the original topic was. When this doesn't work, the next strategy is VOLUME; the messages are simplified and made so shrill and then screamed out that no one else can get a constructive message in. When these don't work, the final tactic is to trivialize everything about anyone that doesn't agree with you. Most respectful people leave the discussion during the pack-of-lies stage because it is frustrating to nitpick facts and details with people that don't care about your point of view anyway. This is where the public is right now; my only hope is that they see the obviousness of the truth for a CHANGE, but I am not holding my breath. In a better world, I would hope that this disgusting display of a total lack of values would appear as exactly what it is; nothing but last ditch efforts to maintain the ugly supremacy that rich, white, male americans have had on the entire electorate since the founding of America.
11:32 AM on 09/04/2008
Gee daddysboy, when you say "shriek" do you mean like when the topic of abortion comes up and how all the feminists literally begin shrieking "what about rape and incest, what about rape and incest " in order to stop the discussion cold? Yea, I know what you mean. Lies, shrieking and volume are a great way to take over a debate so you don't have to discuss the other 99% of a topic. Then again, if this tactic has been working for the past 35 years for the baby killers, it only goes to show you just how slow the repubs are to pick up on it.
09:15 AM on 09/04/2008
Truth has never been the Republican strength. Respecting the First Amendment and Respecting the separation of church and state is unheard of from this sadly out of touch party.

As a former DC campaigner of the senior Bush, I am horrified by this show of incredibhly bad judgment and highly irresponsible VP choice -- Sen.McCain's self-reported "soul mate", the Political Barbie of our generation, the McCain 15 minute vetting and the lack of concern for our nation's future AND SAFETY. A VP candidate who cannot be questioned by the national press is VERY SCARY.

As for the comparison to Sen. Obama's experience, I strongly recommend that readers check out David Mendell's book, "Obama, from Promise to Power" for meticulous research, warts and all. BO's legislative record, his bills -- those mandated into law and otherwise -- and do some careful comparisons. Ditto for Obama's and Palin's foreign affairs work. Ditto for their comparative knowledge about economics. Ditto for their stances on abortion and contraceptives.

As for his using the POW argument to excuse this 15 minute mysognistic "vetting", take a look at the YouTube site:
I offer you this interesting video of a fellow POW --- who was in the same prison with Sen.Obama --speaking about McCain. Please pass this on if you love our nation and want a safe one.
http://www.youtube.com/watch?v=_KjsEs46C70
06:01 PM on 09/04/2008
Thanks, i was hoping that this guy would go on vid and on record. I had read his article several weeks ago and still don't understand why NOBODY in the media have sought him for an interview. Watching that gushy CNN 1.5 hours and the over the top gushiness of the FOX News hour on McC.... I was pretty much disgusted that they had no counterpoint for McC and had every counterpoint they could think of on O.....
08:06 AM on 09/04/2008
Surprise, surprise! You cannot talk about Palin's political views, values, and her record unless you follow the republican script, which is that she is a saint who has blessed us with her presence here on Earth! This will not work. Expect the republicans to label as "negative campaigning" any and all mentions of the truth about Palin's views and political record. It will not work. Every time they try to bring up such label, we have to respond with the TRUTH. As a matter of fact, it will become a running joke against republicans and Palin: they don't want to hear the truth, they cannot handle the truth, they rather not talk about the truth, they fear the truth, they want to DEMONIZE the TRUTH. Next time Palin and the republicans start spewing the "negative attack" defense, just ask them; "But isn't TRUE?" and keep asking them. They either admit it is true, or if they deny it, let the TRUTH bury them alive. The American public needs to hear the facts!

In other news, engage Palin and McSame with chat about what they plan to do about the economy and Iraq, and keep engaging them right up to and including election day. They either toe the Bush mantra---more of the same---or try to sound different. This is where the TRUTH comes into play, for you can remind them about their stances and political record regarding these issues, which is more of the same.
01:02 AM on 09/04/2008
I think she is a shallow insulting liar trying to mislead the public about facts on record with little compassion for those not in her inner circle .Her campaign is in complete cover-up mode,they are trying to control legimate info about her from getting released and she has a sharp acerbic tongue laced with sarastic half-truths-yeah its true -she has mastered the art of bullsh@t -and the American press needs to vet her witha sharp investigative ..focus. Her shot at Michelle Obama should open the door to her personal life-let's not fear her empty rhetoric-LETS TAKE THE GLOVES OFF!!YOU WANT YOUR COUNTRY BACK?SHOOT THESE GREEDY LIARS BACK WITH THE POWER OF THE TRUTH TO SET US FREE FROM THESE RIGHT_WING RADICALS DESTROYING OUR COUNTRY
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Shadow08
10:36 PM on 09/04/2008
"Her campaign is in complete cover-up mode."

It is. And it's in complete coverup and she's only been around for a week. Her honeymoon with the press didn't last long. She really blew it.
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jeanrenoir
12:43 AM on 09/04/2008
Unfortunately for the "liberal media," Palin probably did achieve instant Reagan icon status with white, small-town America tonight. If so, as with Reagan, the more the liberal media attacks her, the more popular she will become, as the sword of God MOCKING the liberal media and all other elements of the "elites." So this culture war looks like the winning distraction from Bush and the economy. And the war's looking more and more like a "victory" from Middle America's perspective. Feminists, especially, should now be terrified. Palin's their worst nightmare come true: a charismatic, anti-feminist, "high achiever" woman.
07:08 AM on 09/04/2008
Yes, she has good delivery. So what? That blockbuster speech was written by a Bush speechwriter, and she read it well. Proves she belongs in Hollywood, not Washington.
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Shadow08
10:41 PM on 09/04/2008
I don't know about that. This country has changed a lot since Reagan. I don't think many people will ber duped by Plain. She has only been a round a week and aleady all of her support has boiled down to party faithful that would support anyone McCain chose. She squandered a good chance to pick up modeates and indies with the revalation of her complete allegiace to an extreme right wing aganda. Obama would not be enjoying the leads he has been enjoying if this country wanted more right wing jack boot, thuglike government. I think McCian blew it with his gamble.
12:38 AM on 09/04/2008
I served two tours in Viet Nam, my older brother served a long single tour (18 months) as well, and my father served in the Pacific during WWII. We are all AFRICAN AMERICANS and have continued to serve this country since Crispus Attucks was gunned down by the British. I am angered that the Republicans continue to state that they are the only ones that look after the well being of this country. Moisture welled up in my eyes when I heard what PLAIN (I mean Palin) was saying about the role others play compared to Republicans. Some might think this is a a neo-culture war, but I think the racial undertones are divisive and toxic. I think it was Abe Lincoln that said that this country is too powerful to be destroyed from without and would only fall from what happens within.
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Tracy Saunders
09:30 AM on 09/04/2008
I agree with you. My father is a 100% disabled Viet Nam veteran and veteran care is an extremely important issue to me. The repercussions of PTSD have changed the course of my family's life and every day my mother shows her patriotism by caring for my father 24/7.

I was saddened to see the McCain ticket project this notion that only Republicans are patriots. Their presentation belittled Barack Obama's service to his nation and those he stands up for through community work and passing important legislation. Palin's speech was divisive and is creating a new war within our own country. When the government's role should be to bring our country together the Republican message is "you are either with us or you are against us". Don't we have enough battles to fight elsewhere?

We need to come together at home before we can help the world and sadly the Republican campaign appears to care mostly about ratings and swaying people to their side - even if their tactics lack integrity and substance.

It's disrespectful to so many of us, especially our soldiers fighting in Iraq. When our country needs to make thoughtful, careful decisions so our military men and women can come home, the Republicans spend their time shocking us with an unknown, poorly vetted candidate, smearing the work of Democratics and sending a hateful message. This is no way to support the people of our land or those fighting for it.

http://beyondthepretty.wordpress.com/
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Tracy Saunders
09:51 AM on 09/04/2008
Typo alert - Should be "Democrats" not "Democratics"
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12:17 AM on 09/04/2008
Sounds like a pretty good summary of what we're seeing.

So much for McCain's promise that the election would be about the issues... but then he's flipped on so many issues, one more wouldn't be noticed.
10:04 AM on 09/04/2008
You have just witnessed a Mac-Plac-Attack.
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DasBoot
I accidentally cross-dressed today.
11:03 PM on 09/03/2008
I agree with Prof. Rosen's assessment that all this is a dynamic that is developing as we speak. McCain wanted wind in his back, and what got was a firestorm that he has to ride all the way to November now. It's do or die, no turning back.

I don't think it will work. Hardcore Republicans in their hubris imagine themselves to be in the majority, but they are not. Republicans thought that Americans wanted Bill Clinton impeached, and they were wrong. They thought Americans would want Congress to interfere with the Terry Shiavo case, and they were wrong. Sarah Palin is too--well, let's call it "unorthodox" for your average suburban soccer mom. Reps will feel good about themselves tonight, but they just lost the election.
07:14 AM on 09/04/2008
The point is that the Republicans intend to steal their third election in a row, and bode fair to be able to do it if they are allowed to operate as they haave done in the past. I suggest everyone look at http://www.stealbackyourvote.org for strategy.
10:55 PM on 09/03/2008
Rosen's article is correct & well-said. Unfortunately, while Obama & his "advisers" are going to be Mr. Nice Guy the Republicans are going to cut their throats. Tonight, Wed. 9/3 the Republicans show they are going to chew up the Democrats, in the same way as before, & as Rosen's article well describes. To the Democrats the classical statement applies, "they can snatch defeat from the jaws of victory". I believe McCain will win & this country will sink into a third world country, and I blame the Democrat whimps. May they cease to exist.
03:25 AM on 09/04/2008
Obama may have taken the high road in last week's address -- challenging McCain and his ilk on the issues, not on trivia -- but I didn't see any evidence of Gore/Kerry-style Mr. Nice Guy in evidence in Denver, either in his delivery or his message. Indeed, while the "snatching-defeat" cliche was making the rounds before the Democratic Convention, I haven't bumped into it lately. And while I'm rarely an optimist on matters political, I'll leave it to Peggy Noonan's forecast on this one...
10:52 PM on 09/03/2008
The fear of Sarah Palin is palpable. If I was still a leftist, I'd fear and hate her too, as my leftist friends and the entire MSM establishment does now. She exemplifies the real people who aren't obliged to feed at the trough of the vetted and compromised established leftist candidates. She shows that the people don't need a political machine to do things for them, but that the people can do for themselves.

Anyone who has a 80% plus approval rating simply outclasses the US Congress (9-20% approval) or any other more real leftist groups. Her only detractors are actually disgruntled public employee state troopers who were removed for just and outrageous cause like tasering a child and abuse of a wife.

She shows that the people don't need the left. They just need good leaders who aren't from political machines like Obama and Biden are and to which those two old-style men are beholden.
09:43 AM on 09/04/2008
It's very sad that our country is divided, left and right.

Lincoln was right. We can only be destroyed from within. And Sen. Biden was right; this may be our last chance to save our amazing government.

As a former -- ande more naiive -- senior Bush campaigner , I am horrified by McCain's incredibly bad judgment .His silly choice of his self-reported "soul mate", Political Barbie, underlines McCain's obvious lack of concern for our nation's future AND SAFETY. Further, a VP candidate who cannot be questioned by the national press predicts a VERY SCARY ELECTION. .

As for Sen. Obama's experience, I strongly recommend David Mendell's book, "Obama, from Promise to Power" for meticulous research -- warts and all. Check out BO's legislative record, his bills -- those mandated into law and otherwise -- and do some careful comparisons. Ditto for Obama's and Palin's foreign affairs work. Ditto for their knowledge about economics. Ditto for their stances on social issues and education.

As for McCain using the POW argument to excuse this nomination and other blunders", take a look at the YouTube site: http://www.youtube.com/watch?v=_KjsEs46C70

I offer you this interesting video of a POW who was in the same prison with Sen.McCain --Please pass this on to all media.
A military vet with two decorated war heroes in my family. I will never vore Republican again.
10:52 AM on 09/04/2008
Uh. . . no. She doesn't. If you think she went from Wasilla city council to mayor of Wasilla to Governor of the state with no political machine behind her, you're mistaken. She had help, and lots of it. The last AIP governor, Wally Hickel, claims credit for making her governor, as a matter of fact. The NRA and several other groups also got behind her. What you're citing is the fairy tale version of her story.

Again with the 80% approval rating. She hasn't had that for a long time, that was her post-election approval rating and has been dropping ever since. Nonetheless, Republicans keep citing it like it was a factually accurate statement describing the current reality--sort of like they do with McCain's record, Palin's accomplishments, the situation in Iraq, the economy, and just about everything else.

Finding detractors isn't hard in Alaska, and they aren't just disgruntled former employees. For the record, the trooper you refer to wasn't removed for anything; he's still on the job. The guy she fired was the guy who refused to break the law and fire him at her behest. Fortunately for the Republicans, most Americans can't find Alaska on a map (still looking for it in the South Pacific) and won't see through any of this nonsense. All my family and friends still up there think McCain would have been hard pressed to find a worse choice, and none of them are former state employees.