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Jedediah Purdy

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Three Ideas for the Food Movement (Small, Medium and Large)

Posted: 04/16/2012 3:34 pm

The food movement is young and growing. Like any growing movement, it needs more ideas -- small, medium, and large. These are (1) more concrete reforms, (2) sharper ways of framing its keys issues, and (3) a picture of how its values fit into the big problems and themes that cross-cut national and global politics.

Here, with humble intention, is one of each.

Small Concrete Reform: Help People to Look.

Around the country, farming states are passing "ag-gag" laws that punish activists who record and share horrific scenes from inside confined feeding operations and slaughterhouses. The reason is clear: when people get a good look at these scenes, they don't like them. They stop eating meat, switch to humanely raised meat, or start wanting to reform the meat industry.

In this area, it might be that the greatest potential for moral learning is in not looking away. That's why the meat industry is pressing so hard to ensure that no one gets to look.

Here's a way around it. Progressive states should adopt the following law: to sell meat in this state, you have to provide a public right of access to the feeding operations and slaughterhouses where the animals live.

The access can be virtual. Web-cams would do it. Labeling requirements for every pork chop or chicken would include the URL where the buyer could take a good look at the conditions that created the meat. States with ag-gag rules wouldn't adopt the labeling requirement, but they couldn't stop people from looking.

No one would have to look. Maybe no one would care. But if they did, they might reflect. If they reflected, they might object.

Other than passing new laws, the most effective way to change corporate practices is by putting consumer pressure on big retailers, like fast-food restaurants and the chain supermarkets, to impose new standards on their suppliers.

We need a stronger reform movement for meat production. Maybe it will begin with looking.

Medium Framing Idea: What if factory farming were a terrorist technique?

If you wanted to design a bio-warfare strategy against the U.S., you'd try to create a communicable, antibiotic-resistant bug that could attack humans. The best way to do that? Deliver low levels of antibiotics to a species that resembles us biologically, such as pigs. Keep them in crowded, unsanitary conditions. Rotate the animals frequently -- for instance, by slaughtering them, so that the bugs cycle rapidly through many hosts.

This is how we get most of our meat. Many people now realize it's not a great idea, but let's be plainer about it: the market has given us a farming technique that, if a terrorist group adopted it, we would regard as a brilliant stroke and a provocation to war.

It's true that no pig-farming Osama bin Laden planned this out. But the whole point of studying systems -- as ecology teaches us to do -- is to understand how complex, dispersed decisions produce results no one intended, as surely as if a mastermind had sketched them. The system we build can turn us into our own worst enemies.

We should be every bit as concerned about the bio-warfare we're preparing for ourselves as about what someone else might be planning for us. We should treat it as being just as urgent.

Large Worldview Idea: Reject false choices.

Anyone who spends time around the food movement has heard worries about equality. In the U.S., environmentally responsible food tends to cost more than the industrial kind. Globally, reforming food practice could reduce production as the number of mouths to feed around the world keeps growing.

Of course these are real problems, but we have to understand them in the right way.

Begin within the U.S. If people in (what is still) the world's richest country can't afford good food, that is not an argument against good food, any more than our unequal health-care system is an argument against good doctoring. Instead -- like inequality in health care -- it's an indictment of our economic system. It shows the bad ways that law and markets together have shaped that sector of the economy.

It's true that there are real tradeoffs. But it's also true that sometimes, when you're told that you can't have two good things together, your reply shouldn't be, "Oh, OK." It should be, "Why not?" Fairness and good food are both worth having. In fact, fairness in good food is worth having.

That's a bigger goal, and harder to achieve, than either just feeding everyone or just making some food production more sustainable. But sometimes a tradeoff means you have to get more radical and look for ways to make the two goals mutually supportive.

Globally, a similar point applies. The world is passing through a demographic bottleneck. Population is expected to peak sometime in the next century, then begin to decline as economic development, women's empowerment, and democracy help people choose to have fewer children. (Already many of the world's most developed countries are reproducing at rates that translate to a declining population. From an ecological perspective, we have to get to that trend everywhere.)

As we pass through the bottleneck, we should be trying to avoid a humanitarian crisis, preserve the natural world in the most diverse and resilient form we can and sow the seeds for a future culture that does more with less: more cultural life, connection and solidarity, and sharing; less exhausting and ruinous use of nature. We have to do all these things at once. If we fail at any of them, the next century will be that much harder and less successful.

 
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The food movement is young and growing. Like any growing movement, it needs more ideas -- small, medium, and large. These are (1) more concrete reforms, (2) sharper ways of framing its keys issues,...
The food movement is young and growing. Like any growing movement, it needs more ideas -- small, medium, and large. These are (1) more concrete reforms, (2) sharper ways of framing its keys issues,...
 
 
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01:35 PM on 04/17/2012
It's simple, but I think raising minimum wage would do a lot for the organic/humane food industry. I know a lot of poor people (myself included) who would love to go organic but cannot afford it. If you raise minimum wage and get as much info out there as possible about organic vs. non-organic food, and I bet there will be a huge push towards the organic food market.
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Vintage59
Seeking tickets to First Class
01:15 PM on 04/17/2012
Walking through the produce department of a major supermarket chain store in farm country is depressing. There aren't that many locally produced items. It simply isn't efficient to have everyone raise wheat or corn and then import vegetables from a thousand miles away. The meat industry suffers from the same malady.

Economy of scale loses its efficiency at some point and offers diminishing returns after that point has been crossed. As a nation, we passed that point decades ago. Local food is the answer for most of the year. Deciding what to eat based on what is in season is the best idea. Even in mid winter there are plenty of recipes for root vegetables, etc. that can grow in North Dakota or anywhere else in America and are still plenty good in February.
01:32 PM on 04/17/2012
Frozen foods are usually fresher than what we know as "fresh produce" due to the fact that they are flash frozen shortly after harvest while fresh produce spends a considerable amount of time from harvest to transport, packing, unpacking, shelving, sale, placement in your refrigerator, and finally being eaten. Also frozen foods do not suffer from the economics of scale but actually prosper from it and are not subject to seasonal limitations. Growing your own food stopped being an option for most of us when the majority of us started living in cities.
05:36 PM on 04/17/2012
Truth is you can grow more produce in a small garden than you'll ever it, all of a quality just not possible in mass produced food transported 3000 miles. And don't get me started in the tremendous potential of converting grassed over public space to community gardens. Screw agribusiness - grow yer own...
12:15 PM on 04/17/2012
Small, individual plots can be extremely productive. It was well known that people working the collective farms in the old Soviet Union were producing as much on their small gardens as the entire farm.
Industrialized agriculture is efficient, but at a huge cost, environmentally, and health-wise. Growing your own food is very rewarding psychologically, is a healthy activity, and the food is great. Even apartment dwellers can grow food in pots or hydroponically.
12:07 PM on 04/17/2012
I have yet to meet a Right Winger that has read Upton Sinclair's, "The Jungle." That book had a huge effect at the time, to start regulating some industries.
12:00 PM on 04/17/2012
"The access can be virtual. Web-cams would do it. Labeling requirements for every pork chop or chicken would include the URL where the buyer could take a good look at the conditions that created the meat. "

And he is a professor from an IVY league school. How many privacy laws would that break.

Lets do it the web cam thing across the board then. Start with the politicians and web cam their office, or lets webcam all the professors at Duke university so we know exactly what their agenda is before we read their writings or lets web cam the offices of PETA and HSUS so we can get a clearer picture of their hidden agendas, and the list could go on and on and on. Total absurdity.
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SteveC 1979
Just...don't.
11:58 AM on 04/17/2012
Great article. The "ag-gag" laws are particularly astonishing - talk about a blatant admission of guilt fromt the owners of factory farms and slaughterhouses. They know of the atrocities committed, and yet they do everything in their power to cover them up so ignorant Americans will keep on shoveling in the CAFO meat and dairy products.
I also liked the correlation to terrorism - and he's right. Our modern factory farms are breeding grounds for all kinds of bugs, so let's keep on stuffing the antibiotics into the feed. That's already leading to problems, and it will continue to get worse.

Bottome line - When will people wake up and take notice of these issues...?
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HUFFPOST SUPER USER
Christine Shackleton
11:34 AM on 04/17/2012
start fracking their properties and taking away their small country store on a truck-- put it under national security due to energy sales and crisis-- forget about the food they make if they bother to do away with bad practice-- suddenly their children-- city fans who admire green paddocks and good food and country air are under security observation--farm gone -soil useless-- land abanbdoned We really look after ourselves
nschomer
Scientifically Progressive Libertarian Socialist
10:27 AM on 04/17/2012
How about growing some of your own food, suburbs are still mostly lawn - useless grass which eats up increasingly scarce water resources and in most cases are doused with everything from chemical fertilizer to insecticide to selective herbicides just to keep them green-looking. That same land, used to grow fruit and nut trees, or gardens, and coupled with home composting, would go a long way.
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SteveC 1979
Just...don't.
12:00 PM on 04/17/2012
Good point on the grass, and as an aside, when did it become the socially desired norm to have the lush green lawn, requiring all the thousands of tons of petroleum-based fertilizers, etc. to be dumped on them every year...?
12:09 PM on 04/17/2012
Veblen's "Theory of the Leisure Class" maintained that lawns were a choice bit of unconsumed pasture, for the wealthy to flaunt their wealth.
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12:01 PM on 04/17/2012
Inner cities need huge assistance with this, and it is actually the only hope in some areas for inhabitants to get fresh food. Some places lack supermarkets with produce, and people literally do not have access to fresh food. I personally think this is atrocious and a national emergency. Urban gardening must be a part of the equation. Pre WWII 40% of the produce consumed in this country was grown at home. That wasn't that long ago.
09:03 AM on 04/17/2012
In "Deadly Monopolies" the author speaks of a program for growing food in Africa thought up by the Natives that is working/providing food much better than the idea proposed by Jeffery Sachs.
It is harder and more expensive to eat well and I am extremely committed to eating local and organic. It is discouraging that congress (or whoever it was) just allowed voluntary lowering of antibiotics in factory farms. It is discouraging that Monsanto is still running things. At least we have a forum, even if very few participate. Everyone who eats at Chipolte or buys organic is saving the world one acre at a time, and that is more than we were getting done a decade ago.
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12:03 PM on 04/17/2012
Everyone who eats LOCALLY is saving the world one acre at a time. I live in Iowa, and I know it is not sustainable to purchase organic food from CA, MX, or S/Central America. It's another huge gap that must be addressed. Perhaps an energy shock is going to be what it takes for people to realize how horrible and energy consuming our food system is, and people will be forced to grow their own food and/or depend on local sources of food.
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Cori527
Gay democrat agnostic vegetarian!
09:02 AM on 04/17/2012
As a vegetarian for the past 10 years, I long ago swore off supporting the slaughter industry. Have never looked back since.
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Brainstormy
Still waiting for the trickle-down.
08:40 AM on 04/17/2012
A good, and reasonably thought-out, article. Reminds me of RFK's famous, "I look . . . and ask, why not?" speech. Of course there's a trade-off. But the system we're entrenched in is not just inhumane but dangerous in ways we're discovering much too slowly. After whole generations enter puberty a decade too early. After plastics, hormones, other toxins render us infertile and cause cancers and other chronic illnesses. After the explosion of previously rare conditions like Celiac Disease. As obesity becomes epidemic. And this is a system we're exporting across the globe. Purdy is right: "We should be every bit as concerned about the bio-warfare we're preparing for ourselves as about what someone else might be planning for us. We should treat it as being just as urgent."
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Celebrindan
M=1∞/R=dM>1
06:40 AM on 04/17/2012
It's hard to reconcile the fact that there are some 307 million sets of incisors that need food, pretty much every day.
08:38 AM on 04/17/2012
And that has what to do with producing good food using publicly acceptable techniques? You know, by the same people who eat the stuff.
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Celebrindan
M=1∞/R=dM>1
09:22 AM on 04/17/2012
"...the same people who eat..."

Because this stopped being an agrarian society over 100 years ago.

I can't grow a simple weed, my thumbs are brown.

Does that mean I should starve?

Or, are the shoes I produce good enough to trade for the paper you do, and somewhere down the line I can trade something for a sandwich and a beer?

If everyone was involved with food production we'd have no iPhones.
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Bethab
10:09 AM on 04/17/2012
Silly rabbit...incisors don't need food :)
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Celebrindan
M=1∞/R=dM>1
10:52 AM on 04/17/2012
Their 'support structure' does, most assuredly. :D
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sve
Behave yourselves!
06:18 AM on 04/17/2012
You should only eat things that you personally would be willing to take through all the actual steps that put it onto your plate. Select your food suppliers based on who practice those methods which you approve of. Treat anonymous food as suspect, just like anonymous intravenous medications, or anonymous medical providers, or anonymous Nigerian bankers - people who want your money and will disappear once you turn it over to them.

If the ag industry turns towards privacy and secrecy protection, maybe we should have foods that tout their practices loudly and publicly. Afterall, wouldn't you prefer vitamins that proudly disclose their ingredients and nutritional content to vitamins that hide their contents under a blank label?
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SteveC 1979
Just...don't.
12:03 PM on 04/17/2012
Yes you're right - there is too much anonymity in the food system, further hidden by clever marketing, fancy packaging, and a breathtakingly ignroant population.
01:59 PM on 04/17/2012
YES! Sunshine is the best disinfectant...
05:52 AM on 04/17/2012
15 comments so far..600 plus for the titanic article yesterday..sigh
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11:49 AM on 04/17/2012
This is a touchy subject for people, especially in the United States of Obesity. Ignorance is bliss.
02:33 AM on 04/17/2012
Eat less meat - heck - eat no meat. There are lots of plant based sources of protein. And this solves a lot of the food supply issue too. As my biology teacher Mr T used to say "You can't eat a "moo."" It takes pounds and pounds of feed to make one pound of meat. Just eat the feed instead. You can still use grassland and things people won't eat to grow meat. Someone will eat it.
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DandaPanda
I am not a republican
08:06 AM on 04/17/2012
It also takes gallons and gallons of water....it is a time consuming and expensive task to shop for humanely raised and or organic plant based products. A person who has a limited food budget and limited shopping choices is gonna be the last ones on this bandwagon. Grass fed dairy products are 2 times the cost as organic and almost 3 times the cost as conventional. Foods that do not contain high fructose corn syrup are always more costly than ones who do. HFCS was invented by the japanese in the 1970's...it hit US markets about 1977...it has been downhill from there.
11:46 AM on 04/17/2012
I have an idea for you to test your theory then. If you want to eat the feed I fed my cows this morning, I would gladly sell it to you and ship it to you direct. In fact why don't you do the ultimate test and open your own resteraunt and see how many people line up to eat it. I would selol it for $.10 a lb FOB. It sounds like a great deal, instead of feeding cattle and caring for calves in the cold, mud, wind and rain and being up half the night , I just spend my time shipping it too you. I will be anxiously waiting for your order soon.