Donald Trump's preposterous video challenge to President Obama earlier this week ($5 million to a charity of the president's choice, in exchange for the president's college and passport records), was shocking not only because of its pompousness and arrogance, but because Trump believes that money (as motivation), alone, can get the president to behave in the way Trump wants.
How wrong that is! In fact, according to scientist BJ Fogg, motivation is only 33 percent of any behavior in which we engage.
For the key to ALL human behavior (in under two minutes, mind you), watch this video:
 A Behavior Model for Persuasive Design, BJ Fogg, Persuasive Technology Lab, Stanford University, 1999.
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