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Jeff Jarvis

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A Jobless Future -- Where Technology Leads to Efficiency Over Growth

Posted: 08/06/11 08:14 AM ET

We're not going to have a jobless recovery. We're going to have a jobless future.

Holding out blind hope for the magical appearance of new jobs and the reappearance of growth in the economy is a fool's faith. Politicians who think that merely chanting the incantation "jobs, jobs, jobs" will bring them and the economy back are fooling us if not themselves. When around a tenth of Americans are out of work, for Wall Street to get momentarily giddy at the creation of 117k jobs is cognitive dissonance at its best. No one can make jobs out of thin air. Jobs will not come back. A few new jobs reappearing won't fix anything.

Our new economy is shrinking because technology leads to efficiency over growth. That is the notion I want to explore now.

Pick an industry: newspapers, say. Untold thousands of jobs have been destroyed and they will not come back. Yes, new jobs will be created by entrepreneurs -- that is precisely why I teach entrepreneurial journalism. But in the net, the news industry -- make that the news ecosystem -- will employ fewer people in companies. There will still be news but it will be far more efficient, thanks to the Internet.

Take retail. Borders. Circuit City. Sharper Image. KB Toys. CompUSA. Dead. Every main street and every mall has empty stores that are not going to be filled. Buying things locally for immediate gratification will be a premium service because it is far more efficient -- in terms of inventory cost, real estate, staffing -- to consolidate and fulfill merchandise at a distance. Walmart isn't killing retailing. Amazon is. Transparent pricing online will reduce prices and profitability yet more. Retail will be more efficient.

The housing market has imploded and is not likely to reinflate for a long time to come. So the market for new homes will not recover and construction jobs will not come back.

I can and will keep going, but later. Technology and related trends, including globalization, lead to efficiency in companies and sectors. Transparent markets lead to lower prices. Digital abundance leads to both.

All this has profound implications on both business strategy and policy, but we're not facing these issues as, instead, our leaders keep trying to resuscitate old markets and old ways. Bailing out banks only transferred debt from them to governments (read: citizens), leading to Europe's mess. Bailing out GM gave life support to an industry that deserves disruption. Fighting over debt in Congress -- and reducing the markets' faith in the markets, leading to this week's mess -- isn't the issue. The question is, what should government be doing -- where it should be investing -- to improve our lot in the future as the size of government with the taxes available will inevitably shrink with the economy.

Don't fill potholes -- or rather, don't think that will fix the economy. Instead, we should be investing in the entrepreneurs who will create jobs -- if fewer -- and wealth -- greater, thanks to platforms and efficiencies. Invest in education of our youth and our unemployed. Invest in efficiency -- energy efficiency, for example.

As I say, these are ideas I want to explore now and I hope you'll help me by sharing yours.

 
 
 

Follow Jeff Jarvis on Twitter: www.twitter.com/jeffjarvis

We're not going to have a jobless recovery. We're going to have a jobless future. Holding out blind hope for the magical appearance of new jobs and the reappearance of growth in the economy is a foo...
We're not going to have a jobless recovery. We're going to have a jobless future. Holding out blind hope for the magical appearance of new jobs and the reappearance of growth in the economy is a foo...
 
 
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Archangel 2020
Progressive independent realist
01:14 PM on 08/22/2011
I think most of us can agree that the current economic model is definitely not working. We have to realize the current model was built during time of mass production and consumption. We no longer have those needs. What we need is to build an economy based on our current needs, i.e. alternative fuels, localized sustainability. The era of Wal-Mart is going to fade in a few years. The one thing that has made our current economy is cheap fuel and that's going to fall by the wayside as fuel costs increase because we've gotten all the easily accessible oil. That is going to translate into higher transportation costs for food and other items. Of course, none of this going to possible as long as we have politicians who are issuing sound bites like "$2 a gallon gasoline" and "Drill, baby, Drill!' None of the statements take into account that we live in a world of finite resources and a growing world population. We are going to be forced to find alternate means of employment based on just these facts alone. I feel our politicians are being disingenuous on both sides of the aisle when they say they are going to bring us back to where we were before the Great Recession/Depression. That economic model was flawed and led to our current situation.
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LeftCoastEng
Obsessed with failed trade
01:20 PM on 08/09/2011
You mentioned the G-word, Globalization, but you brushed it aside like it was some minor part of the problem. Globalization and failed trade policies are a huge part of the problem. It is something we can do something about. Less jobs because of more efficient technology is one thing. Less and lower paying jobs due to the Globalization driven race to the bottom is quite another.
07:19 PM on 08/08/2011
If the author is right, then politicians absolutely need to manufacture jobs out of thin air, or else who will buy the products from these new efficient storefronts?

Deflation doesn't require bricks and mortar.
HUFFPOST SUPER USER
frank1946
Tell the Truth
12:17 PM on 08/08/2011
Value Propositions are still the dominant Consumer decision to be realized !

Technoogy helps but there are many Barriers to a Virtual World, Tansportation Costs
being one of them.............Consumer Goods must be delivered, Post Office is going
out of business, leaving a small choice in how to get there from here !

Suburban Sprawl will decline, strip fast food, etc. Costs will increase and Jobs will be
scarce and pay less !

Some suggest rasing taxes on the "Rich" who already pay 60 % of Taxes (Rich=Top 5 % of Taxpayers) by demanding that they pay even more ! Many of these schemes involve trade
restrictions and import controls, etc. to protect domestic producers (Germany) !

Devaluing the Currency is not the Answer, or Higher Taxes ! The answer is innovation thru
Healthy Capital Markets and LOWER TAXES and SPENDING !

Yes, a single payer Healthcare System would be better, since Policitians will not touch the
Large American Healthcare Monopoly to spur Competition ! ! !

In short, the Public Sector needs to improve productivity by 30 % in ten years, can they do it ?
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hempster
Let it be said, let it be written, let it be done.
11:54 AM on 08/08/2011
Over the years I've watched the advances in mechanization and technology. Watched as our economy turned from manufacturing to a service economy. And it all started with the invention of the wheel, the cotton gin, the steam engine and now robotics. In general, mans position in the workplace is nil, other then monitoring the mechanics that perform actual work.

Fewer and fewer individuals are needed in the production of goods and in the agricultural industry. Population continues to increase. In my lifetime the population of the US has nearly doubled and the world more then doubled. More nations are classified as emerging into the middle class. Resources are dwindling.

For the now and the immediate future we can continue in the "old" ways. However corporations can not fill the bill. It's only government that can provide the necessary employment for the short term, through infrastructure and programs for the general Welfare. This is stop gap at best. We need to figure out what we want the future to look like socially and economically.

Where once there were mom and pops are now 7/11s. And all the etcs.

Entrepreneurial journalism. The Internet.

I agree what is gone is not going to come back.

It's not unfortunate but it is the truth. A few great minds have led us to an opportunity to enjoy life
with new technologies taking our place in so many enterprises. It is unfortunate the consciousness of the human race is still trapped in the nineteenth century
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The Lone Stranger
Yes, I am a lousy typist. OK!
11:32 AM on 08/08/2011
Since 1980 technology has drastically improved, people have taken to working longer hours and Productivity has massively increased. The problem is not how wealth is produced or the willingness of people to work hard. The problem is that the financial gains from this growth have become concentrated at the top.

Prior to 1980 as the economy grew, gains were distributed across the board resulting in the belief that nayone who works hard can get ahead. This actually used to be entirely valid. Since 1980 and the advent of the Reagan economic model and the insane concept of trickledown economics, the richest 5% of Americans have seen their wealth increase by 400% while for the other 95% of americans the gain was basically nothing, (technically it was a paltry 1%).

The wealthiest 5% of Americans are now worth 38 trillion, while the rest of us are worth 13 trillion. basically we accumulated 14 trillion in debt since 1980 so that the rich could quadruple their money, instead of merely increasing their money by 266%.

The game here in the US has reached a tipping point where the rich have extracted most of the wealth they can expect to get from the American middle class, so they will next be investing elsewhere while the middle class here continues to implode. The alternative is to reinvest in the middle class, collect on the 14 trillion in debts the rich racked up by not paying their fair share, by finally substantially increasing their taxes.
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The Lone Stranger
Yes, I am a lousy typist. OK!
11:17 AM on 08/08/2011
While the points you raise certainly are sobering, there is another side to this that bears closer consideration. In other nations like Germany where they face very similar economic realities comparable to our own, a very different picture is unfolding. Germans have pursued policies that ensure the continued prosperity of their middle class while we have pursued a policy that only serves the interests of the extravagantly wealthy.

Take healthcare. the exisitence of national single payer healthcare in germany, and in many other nations means that the labor force is healthier, takes fewer sick days, is more productive and also costs less because manufacturing is not saddled with the added cost of supporting a pointless for profit private insurance bureaucracy.

This sort of thing only is possible if you are willing to make the rich pay taxes, but his is one of the reasons that Germany is back on track economically while we are mired in a continuing recession.

Our future looks like that of Mexico if we do not change our tax policy. Mexico imposes very low taxes on its richest citizens, yet has enough concentrated wealth that they could improve things drastically if they wanted to. Instead Mexico is an under-educated polluted corrupt nation with crumbling infrastructure and a violent crime rate double that of the United States.

We face a decision. The repbulicans obviously want us to become like Mexico, but we could choose to be more like Germany, England, Australian, Canada, Switzerland, the Netherlands...
MrStat1
I believe in the rule of law
11:46 AM on 08/08/2011
Or you could just chose to move to one of them since they are already set up the way you like!
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The Lone Stranger
Yes, I am a lousy typist. OK!
12:12 PM on 08/08/2011
It may come as a surprise for you to realize this, but there are some Americans who have rejected the greedy self centered ideology that was advocated by Ronald Reagan, and who instead consider one of the foundational principles behind the great success of our nation is the willingness of Americans to help out their fellow Americans and to realize that we are more than just a bunch of people leading separated lives, we are a nation, a large diverse community that gets strength by aspiring to be part of soemthing greater than ourselves.

Yes it is a good idea to leave a burning building that is all that is at stake, but if staying behind means that the fire can be extinguished and millions of other lives saved, then this needs to be considered as well.
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HUFFPOST SUPER USER
frank day
Obama cares about all of U.S.
10:59 AM on 08/08/2011
We should institute a guaranteed income.

Nobody should be without basic housing, nutritious food, or medical care.

Education should be FREE at every level.

If we really want to unleash human creativity, we must put our money where our mouths are.
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essbird
IOKIYANO
08:59 AM on 08/08/2011
Read Kurt Vonnegut's "Player Piano."

"Player Piano, author Kurt Vonnegut's first novel, was published in 1952. It is a dystopia of automation and capitalism, describing the dereliction they cause in the quality of life. The story takes place in a near-future society that is almost totally mechanized, eliminating the need for human laborers. This widespread mechanization creates conflict between the wealthy upper class—the engineers and managers who keep society running—and the lower class, whose skills and purpose in society have been replaced by machines. The book uses irony and sentimentality, which were to become a hallmark developed further in later works." - Wikipedia
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hempster
Let it be said, let it be written, let it be done.
11:59 AM on 08/08/2011
Absolutely correct. Started with the wheel.
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hempster
Let it be said, let it be written, let it be done.
12:00 PM on 08/08/2011
Forgot to mention
FanDfavd.
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HUFFPOST SUPER USER
Overtone
See bio on the Aesop Institute website
02:00 AM on 08/08/2011
AUTOMATION AND OUTSOURCING REQUIRE NEW WAYS TO DISTRIBUTE INCOME!

See Second Incomes for All at www.aesopinstitute.org

That leads to a Capital Homestead Act, which seeks to provide everyone with substantial additional income not dependent upon savings.

Other new ideas to revitalize the economy and generate millions of jobs will be found on the same website.
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essbird
IOKIYANO
09:02 AM on 08/08/2011
It may be good stuff but you need a better website than a scribd window if you want to be successful.
08:15 PM on 08/07/2011
Our new economy is shrinking because manufacturing companies have closed hundreds of factories in the US, and re-opened them in Mexico and China, choosing low wage efficiency over growth. Wisdom won't employ thousands of poorly educated Americans who can't find a decent job. 10% unemployment is here to stay.
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hempster
Let it be said, let it be written, let it be done.
12:09 PM on 08/08/2011
In 1953 I watched the Goodall Sanford Woolen mill in Sanford, Maine move from where it started to North Carolina to take advantage of non-union lower wages. Sanford became known as "The Town that Refused to Die" as other industry moved in. But it was never the same.

I don't condemn corporations for bettering their "bottom lines" That's what capitalism does. It moves to the emerging markets. That's the reality.

There are several comments above, including mine that you may want to look at and consider.

In general, mans place in the production of goods becomes more limited everyday.
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HUFFPOST SUPER USER
Eileenla
Author, "Sacred Economics"
07:45 PM on 08/07/2011
Where growth needs to shift is away from material production and expansion and toward WISDOM. Wisdom does not use up any more space or consume more calories than does ignorance. So far as we no it has no limitations on its growth, and once we strive to become a wisdom culture the odds are good we'll figure out how to do much more with much, much less in the way of natural resource consumption.

We don't put a premium on the accumulation of wisdom unless it can be related to a job and produce material value. That's unfortunate. As the need for humanity to work hard continues to decrease, we need to find something new to absorb our time and energy. I recommend wisdom as the new goal of human endeavor, rather than the continuance of mindless production that overly consumes scarce resources and damages the planet in order to earn a monetary profit.
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hempster
Let it be said, let it be written, let it be done.
12:24 PM on 08/08/2011
Wisdom's great. I think I may have some. Now if everybody has some wisdom who's going to buy it? What are they going to be willing to pay? How are we going to eat?

Yes we need a new paradigm. A new education. A society in which there's sharing. A society that has space for the artist, the poet. A society with a lot of birth control.

I know what you are saying and agree. However we're going to have to evolve in consciousness and that is not an easy proposition for the majority of the worlds population at present. There are a few minds that can concieve it but not all.

Thanks for you post. Fanned.
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HUFFPOST SUPER USER
Eileenla
Author, "Sacred Economics"
07:30 PM on 08/07/2011
I've been screaming this from the rooftops for months now - the job loss is structural, not temporary. What we term "productivity gains" translates to us making more goods with fewer human labor hours. Over recent decades we've replaced the energy of human beings with machines and computers running off fossil fuels, for much greater efficiency. Add to that the fact that we've built an entire civilization from scratch and now no longer need to grow without thinking about how and why we're growing, and it becomes apparent that the capitalist model - which was a growth engine for rapid settling of the planet and a spur for human ingenuity - needs to be replaced with a system that focuses on the intelligent distribution of genuine resources and the thoughtful production of goods and services that actually benefit humanity and don't do harm to life.

On top of that, we need to change the old paradigm, which asked people to sell their energy to businesses and earn cash to purchase the collective fruits of HUMAN labor. Now that machines are doing all the labor, the formula no longer works. We've been freeing ourselves from the NEED to work, but not from the need to earn money to buy the things our machines create.
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hempster
Let it be said, let it be written, let it be done.
12:25 PM on 08/08/2011
Now this post gets a Fav.
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HUFFPOST SUPER USER
Steve Lives
The Venus Project ... look it up
06:30 PM on 08/08/2011
If you are unaware of the Venus Project, or the Zeitgeist Movement, you should look into them. I suspect it will appeal to you. F and F.
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HUFFPOST SUPER USER
Eileenla
Author, "Sacred Economics"
11:24 AM on 08/09/2011
Thanks! I'm familiar with them both.
07:09 PM on 08/07/2011
Our tax code doesn't tax imports at a rate that gives companies an incentive to make products here. Look at anything you have bought (if you have bought anything in the past 6 months to a year) and see where it was made. Every Nike and Apple product is made overseas. Every hat worn by a professional baseball player is made in China.

We could utilize a carrot and stick approach to rebuilding our manufacturing base. We can tax goods made offshore and offer tax breaks to companies that are willing to open manufacturing facilities here in the USA.

We need to reform the overall tax code to eliminate loopholes and deductions, which would make it possible to lower the overall rates. The top tax bracket for individuals starts at $379,000 and those people pay 35%. Companies making $100,000 to $335,000 pay 39% and the rate for companies making more than that are lower. The top corporate tax bracket starts at $18,333,333 and they pay 35%.

Of course if you can afford a creative accountant, they can find ways to stash money offshore or use those loopholes and deductions so that you effectively pay nothing!!!!!

New tax brackets for individuals need to be created so the top tax bracket starts at a higher income number. Our corporate tax rate should be changed to avoid penalizing small businesses while favoring large corporations. Our Social Security tax could be reduced if we lifted the $106,800 income cap.
jhNY
Mercy.
02:01 PM on 08/07/2011
If jobs cannot any longer determine self-value or value to society, as they are too few and will be, by what means will citizens be valued by themselves and by society at large?
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HUFFPOST SUPER USER
Eileenla
Author, "Sacred Economics"
07:39 PM on 08/07/2011
Personal worth is something we need to determine NOT based on our job, on the material goods we accumulate or how big our bank account is. I've learned to value myself based on how connected I am to others, how generous, loving and thoughtful I am, and whether I'm self-actualizing to the best of my ability and bringing that to the world in gratitude for the gift that is life - whether it earns me money or not.

To shift the paradigm we could invite all children to discover their genius, talent, skills and passions and bring them forth to meet the challenges humanity faces. We have SO much work to do, but it doesn't come in job form because it isn't profitable - it just benefits LIFE. We need to clean up our pollution, learn how to live sustainably and regeneratively, figure out how to recycle and reuse goods, find ways to make products that don't cause harm or environmental damage, invent renewable energy processes, repair and upgrade our infrastructure, make sure all people are well fed, housed and educated, and care for all the creatures with whom we share this space.

The myopic focus on money and profits has blinded us to the truth of our own reality. It's caused us to ignore the huge LIFE challenges we're facing, because they're financially "inconvenient." Until we drop that narrow lens for viewing reality, we're bound to continue to suffer.
jhNY
Mercy.
11:05 AM on 08/08/2011
I'm more of the opinion 'we're bound to continue to suffer in any case.'
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hempster
Let it be said, let it be written, let it be done.
12:29 PM on 08/08/2011
And I feel that a generation without any babies would go along way in achieving the society (utopianish) you envision.
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essbird
IOKIYANO
09:06 AM on 08/08/2011
I never thought money (wages, or especially unearned income) was a good measure of worth. A hedge fund manager is not worth as much as a good teacher or midwife, let alone he should earn 10,000 times more.
jhNY
Mercy.
04:17 PM on 08/08/2011
And if a benevolent G-d was our paymaster, your thoughts would probably mirror what the inside of respective pay envelopes would contain.