More

Featuring fresh takes and real-time analysis from HuffPost's signature lineup of contributors
Jennifer Ketcham

GET UPDATES FROM Jennifer Ketcham

.XXX versus .com? W.W.D.A.D. (What Would Dan Ariely Do)?

Posted: 09/13/11 11:03 AM ET

As the world moves into the .XXX era, I feel like a red light district of the internet could be beneficial to all. "Win, win, win," as the BBC News quoted. While there are groans and protests from the adult business and Free Speech Coalition, and I am not arguing against free speech here, there will certainly be cheers and parades from the conservative and religious right. One side is upset that they are being "censored," or that ICM Registry is providing the foundational space for censorship, and the other side is pleased that there is movement toward parental blocking power and segregation of all things adult from all things interweb.

I'm not sure that's what the fuss or celebration is really about though, and I find myself thinking of Dan Ariely, a behavioral economist and professor at MIT. His book, Predictably Irrational, focuses on our inherent lack of control when it comes to making decisions, and I wonder what he would think about this whole .XXX district, and the fight surrounding it. I think he would say that the industry and the Right, while both posing reasonable complaints, are not asking themselves, or one another, the right questions.

The adult industry has been a long time proponent of our right to Free Speech, and from the days of Bill Burroughs and his Naked Lunch, to the more recent battle over required condom use, Americans have been trying to define what is pornographically acceptable for years. Pornography is fluid though, and ever-changing, just like freedom of speech. So, I don't think the real question is whether the .XXX district of the web is a foundational space for censorship. I believe the underlying question fueling the entire debate is, "Will this change also create a change in my pocketbook." And the answer is yes, for multiple reasons, and they all come back to Dan Ariely.

Dan argued in a TED talk that organ donation, and a country's willingness to participate in the organ donation program had little to do with the people and everything to do with the way the option was proposed. If, at the DMV, the statement read, "Check box if you would like to be an organ donor," people would not check the box, and would not participate. However, if the statement read, "Check the box if you would NOT like to be an organ donor," then people would not check the box and would automatically participate.

The same thing happened for quite some time with adult websites. At the bottom of the site, when a potential member was forking over credit card information, it used to say, "Check the box if you do NOT want to be re-billed," or something along those lines. Like Ariely argues, people do not check the box and adult sites made millions re-billing customers. Of course, this is shady business and for the most part is no longer practiced. I hope.

Next, Ariely argues about complicated choices, and the more complex the choice, the more likely we are to become paralyzed in our decision-making abilities. Ariely uses an example of an offer from The Economist, saying that, "We actually don't know our preferences that well, and because we don't know our preferences that well, we are susceptible to all of these influences from the external forces, the defaults, the options that are presented to us and so on." So perhaps the issue of the .XXX boom isn't Free Speech at all, but the phrase "free speech" is simply the best way to conceptualize what Ariely is trying to explain. If we already have so many choices, as we do when it comes to viewing internet pornography, will the addition of .XXX paralyze the potential member and because that potential member, "Doesn't know [his] preferences that well," will he begin making different and seemingly irrational decisions when it comes to his or her pornographic choices? Will porn purchasers begin purchasing elsewhere, where the choices are less complex?

We should ask new questions of the conservative religious right too, because the matter is not merely about segregating adult content from the rest of the web, nor is it about creating more parental power. Shoot, it isn't even about what is morally right and wrong, because those issues, like Freedom of Speech and pornography, are also fluid and changing. It is about Dan Ariely's argument on being influenced by external forces, the defaults and options. Coupled with another behavioral economist, Daniel Kahneman, and yet another TED talk to figure out what is really going on, we can see which questions we should ask.

Kahneman asserts that we have two selves, the experiencing self and the remembering self. "It's about being happy in your life, and being happy about your life," two very separate things, Kahneman argues. And while his talk is much more in-depth than I will be, it comes down to the way we experience our life and how that is not the same as the way we remember experiencing it: memory is reconstructive and subjective, and experiences are in the moment and always occurring. Now, I wonder what an anti-porn crusader would feel accidentally opening a naughty link. How would that feeling change over time as reconstructive memory and religious beliefs begin to conflict with and inflate that authentic, split second experience? Would they remember the incident differently if there had been a .XXX address? There is nothing worse than surfing the web and accidentally opening a link to a chick covered in *ahem,* man juice. But if that accident is the last thing remembered, we are more likely to remember the experience poorly because in the beginning, there was excitement about a new link and in the end, anger about where it led. If we see the link ending in .XXX and open it anyway, and the beginning of the experience is not that different from the end, are we are more likely to remember the experience well? Would we even sign up for a membership?

Furthermore, using the .XXX will have the opposite effect and simplify things for anti-porn folk. Where there were once a million options with porn sites living in .com land, which Ariely might argue confuses and paralyzes, if the entire adult business were to move to a .XXX ending, there would be only two options: the "Good" .com and the "bad" .XXX. I could even take his argument about checking the box to the next level and say that it will require more effort to type in .XXX than .com, just like it requires more effort to check the box. We have to make a complex decision when we type in .XXX (I am going to type in .XXX and masturbate), and we have to make an equally complex decision to opt into the organ donation program, (I am going to check this box and when I die, they can use my organs).

I see both sides of the .XXX debate, and I think it's a great idea to create a .XXX red light district but I don't know that we are talking about the real meat and potatoes of this issue. And I'm hungry for something more.

 

Follow Jennifer Ketcham on Twitter: www.twitter.com/becomingjennie

 
 
  • Comments
  • 11
  • Pending Comments
  • 0
  • View FAQ
Comments are closed for this entry
View All
Recency  | 
Popularity
photo
HUFFPOST SUPER USER
barkingstar
01:01 AM on 10/02/2011
This comment really doesn't concern itself w/ the article, nonetheless I hope Ms. Ketcham replies (along w/ others as well). I don't own much porn: 3 DVD's that's it. One of those DVD's is a film entitled "Layout" starring "Penny Flame", for which she won 2008 AVN "Best Actress" & "Best Couples Sex Scene" awards. Penny Flame was very, very, VERY good at what she did. One might assume Penny Flame still makes money from sales of this DVD; after all mainstream actresses make money off of their old t.v. shows & films-why shouldn't a successful porn star continue to make money off of films or websites under her name brand? "Penny Flame" is none other than Jennifer Ketcham herself and probably doesn't see a dime from these websites nor films. If Ms. Ketcham continues to receive an income from Penny Flame, it's because Ms. Ketcham realized, "damn Penny Flame worked her ass off (literally!) why the hell should anyone else make a buck off her ass and not ME?!?" and pursued every dime she could get. No industry said "hey Jenny Ketcham, you were great as Penny Flame, here's a continual 10% of all profit from her ass," there are no unions for porn performers either. And THAT is the crux of my post: why the hell don't porn stars stop defending the industry & start defending their collective asses?!? Just wondering..... (thanks for the fun Penny! and thanks for putting up w/ her Jennifer!)
12:47 PM on 09/14/2011
I dont view the .xxx as controling freedom of speech, i view it as a way of helping people. If people see the .xxx they will know if its porn so it will be their right to view it or not. If anything i think the way they had the porn pop ups before enabled r freedom of speech. We didnt know what we were seeing, it just popped in r faces and we didnt get the right to choose if we wanted to see it. This way people can be informed to what there going to see and get to choose.
photo
HUFFPOST BLOGGER
Jennifer Ketcham
04:54 PM on 09/14/2011
I totally agree. Porn popups take away a person's right to choose what they take into their brain, and like I said, there is really nothing worse than clicking on something and getting a face full of parts....
10:57 PM on 09/21/2011
Ohhhhhh Jennifer, going Libertarian on us. That's sexier than any of your, "documented" moves. ;-)
06:11 PM on 09/24/2011
I must say Ms Ketcham that I as a person of the male persuasion I find your continuing blogs to be soooooo very touching, so very poignant, so very straight forward and I love you for each and every word you write and I religiously read your blogs I have never seen a porn that you were in and I will be honest I have no right or desire to see you in that light. I love you for your words, for just being you and I find myself being madely in love with you I know completely stupid but I just see so much about you and I love it all. Please keep writing and I look forward to continuing this love affair I hold for you deep in my heart.
09:16 PM on 09/13/2011
For some reason I never understood, a lot of "adult" content providers liked to get domain names that were reachable by typo. For example, if somebody misspelled "Disney" they might get a porn site. If the porn providers take advantage of the .xxx, parental blocking would be extremely easy, and the porn providers could have a presumption that they weren't trying to distribute their product to children. Meanwhile, people could reach sites dealing with the health of various body parts without being blocked just because those body parts might also be erogenous zones.
11:10 PM on 09/21/2011
Who's going to control it and regulate it? How would a pornographic site be fined if it decided it did not want to move it's domain name over to .xxx? And what prevents www.whitehouse.com from then immediately redirecting you to the .xxx site? This is sort of like communism, looks GREAT on paper but probably just isn't going to work. (And yes, I know that www.whitehouse.com no longer links to a porn site but for a long time that's exactly what it did.)
11:13 AM on 09/13/2011
How will adding .xxx to a domain name segregate it from the rest of the web? A standard search for anything can bring up .com, .org, .net -- why wouldn't it bring up .xxx? (These aren't rhetorical questions; I truly don't know.)

Parents use filters already, and the childfree either don't worry about legal adult content coming up in searches, or seek it out. I can't anything changing with the .xxx domain, except that it can be both blocked and found more easily. It doesn't matter if your address ends in St., Dr., or Ave., so long as you can find your way home.

My question, since President Clinton promoted the Communications Decency Act, was where the boundary will be. It's fluid, as you say, but not to the undiscerning. Romney, Santorum, and Bachmann signed a pledge to deprive gay taxpaying citizens of their civil equality. By their standards, anything gay is inappropriate for children, so might they not insist that gay info online, from history to marriage rights to medical advice, be designated as obscene with a .xxx suffix? Other abuses are possible.

Americans consume adult content voraciously, but hide it. They won't try to clarify the line between "clean" (drug-free, consenting, legal/of-age) and "dirty" -- much less work to protect the clean and condemn the dirty. Until the consumers make clear what's acceptable and what isn't, the politicians they elect will do it for them -- possibly not as they would honestly prefer.
photo
HUFFPOST BLOGGER
Jennifer Ketcham
09:01 PM on 09/13/2011
while I totally see you point re the politician controlling what is designated as obscene, I must go forth with your final paragraph, aside from the fact that American is still a very Puritanical country, why hide it? So much shame around sex, and sexuality. Perhaps adding the .xxx would bring a sense of pride to that which we are viewing.... (I have no idea. Just a thought.) But clarifying what is acceptable and what isn't will not happen at a consumer level because it would require for that consumer to stand up for what they do in bed - or what they'd like to do in bed. Most people can't even talk about sex let alone protest for a pornographers right to make granny porn (perhaps not the sexiest example).

As far as the segregation goes in the search, it's more of a metaphorical segregation than anything. Just like if you live on a court as opposed to a boulevard, there will be different implications of the neighborhood and perhaps socioeconomic standing.

I have no idea about any of this, I just think, as you've brought up some very interesting points.
11:06 PM on 09/21/2011
Being puritan and having our sex drive as humans whilst at the same time trying to deny it and/or punishing and shaming people that give into is what makes sex in America "naughty". Personally I think it gives it that extra spice. More liberated countries do enjoy sex, erotica of course, we get that extra shame factor that makes us giggle.
10:19 AM on 09/13/2011
I don't know that we are talking about the real meat and potatoes of this issue. And I'm hungry for something more.
----------------------------------------------
Interesting. What could that ''more'' be?

Try debating the difference between eroticism and pornography. That might take it a bit further.

Or debating why it is okay to have sex scenes in drama (movies and TV) but a stripper would be bad on say a regular channel at 11.00 pm. That would be cheap and tasteless. But a couple of celebrities mauling each other in a bed is drama? Right.