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Jennifer Schwab

Jennifer Schwab

Posted: May 4, 2010 04:51 PM

All That Glitters Is Green: First-Ever Christie's Green Auction

What's Your Reaction:

How about a private lunch with Vera Wang, followed by a visit to her boutique for a $10,000 shopping spree? Or lunch with Ted Danson, plus a painting from his personal art collection? Ladies, how about a day on the set with Hugh Jackman? Or for Yankee loyalists all over the world, dinner with General Manager Brian Cashman plus four game tickets? Want to find out what working for George Steinbrenner is really like!?

There items are all available through May 6 at http://www.charitybuzz.com/abidtosavetheearth, which is the silent auction portion of Christie's first-ever green auction. The celebrity-rich live event, held at Christie's near Rockefeller Center in late April, offered similarly unique and desirable items and experiences, all to benefit environmental charities including Oceana, Conservation International, Natural Resources Defense Council and Central Park Conservancy. Indeed, these four charities will end up splitting a pot of around $2 million dollars, a wonderful windfall especially when contributions have been hammered by the Recession.

At the live event, guests entered an environment that looked more like something out of Babylon and Adam and Eve than an auction house. The theme was "a collision between art and nature" and the result was spectacular, especially after entering on the green carpet - literally - surrounded by a throng of paparazzi. A crowd of over 800 attended including a host of celebs such as Candice Bergen, Sam Waterston, Ted Danson, Salma Hayek, Brian Williams, and many more from Hollywood, business, the arts and government. Speeches were short, just a few meaningful words from Christie's Chairman Christopher Burge and Susan Rockefeller (she and her husband David were co-chairs of the event).

This was a great concept, taking what has traditionally been a bastion of the elite -- Christie's -- and putting their vast resources to work for a good green cause. Christie's was supported by Target, Deutsche Bank, NBC Universal and several other sponsors, which resulted in a super high end event that brought visibility to climate change issues and created significant revenue for the general funds of four deserving charities.

I really hope this becomes an annual event for Christie's and that other organizations and NGOs take advantage of this innovative concept for fundraising. Everyone knows that the recession has been brutal on the budgets of most non-profit organizations, as donations are down and their own portfolios have been decimated. The green auction idea is a fun and effective way to raise consciousness as well as funding for the environmental movement. Come to think of it, also very appropriate for Christie's since their very business is sustainability as they sell old items which get "re-used" as they are handed down through generations.

A final anecdote: at risk of sounding like a celebrity hound (I'm not) and a TV fan (I don't watch much), a personal highlight was the chance to visit one on one with Sam Waterston of Law & Order at the after-party, held at the trendy Monkey Bar. I admit to being a bit of a Law & Order junkie, and got to ask him about the departure of Detective Goren, his thoughts on our clean energy future, amongst other tidbits around Oceana and the environment. All in all the Christie's Green Auction lived up to its hype in every way. There's still a bit of time, click on the link and enjoy your opportunity to participate -- http://www.charitybuzz.com/abidtosavetheearth

 

Follow Jennifer Schwab on Twitter: www.twitter.com/SCGreen_Home

 
 
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07:15 PM on 05/10/2010
Personally, I think events like this are very cool because they provide people with experiences instead of materials. However, I wish this was more of a clean-up, or 100% eco-donation, or something local for everyone so people didn't have to fly to the auction (and even fly to the location of their prizes at a later date).
07:30 PM on 05/10/2010
pishhh I bet less than 10% was donated to these ecologically sound organizations.
07:45 PM on 05/12/2010
Lot 21, Sale 2303, New York, Rockefeller Plaza
A DAY OF GOLF WITH PRESIDENT CLINTON
price realized
$80,000

WOW. THEY SHOULD DONATE PLENTY. they raised $1.3million
07:48 PM on 05/06/2010
This sounds like a cool event, but if you really care about the planet you should get out there and actually do something about it! GET ACTIVE FOLKS
07:56 PM on 05/06/2010
we need our local communities to pull together more than anything
07:16 PM on 05/10/2010
I agree with you, I wish this was more on a local basis or had a wider radius than NYC.
07:56 PM on 05/05/2010
I like the idea of donating celebrity time versus an actual object-- it's a very green thing to do!
07:56 PM on 05/06/2010
i know! thats such a unique idea for the in-crowd
07:36 PM on 05/10/2010
in-crowd! it's unfortunately that this was such a pricey event.
07:47 PM on 05/12/2010
unless you have to travel a crazy distance back at a nother tiem, wasteful
07:55 PM on 05/05/2010
Ted Danson is green? Is he just trying to get additional attention? Hope not
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HUFFPOST SUPER USER
zaytoon12
07:31 PM on 05/06/2010
it's never to late to start being more simple and green
07:56 PM on 05/06/2010
i agree... but we all need to catch up and do this quickly1
07:37 PM on 05/10/2010
i agreee, but we realy need to all get ont he same page@!
07:49 PM on 05/06/2010
he is a member of the board of directors for Oceana... i would say he loves his fishies and conservation
07:57 PM on 05/06/2010
and he is constantly advocating for the environmenta and his is funy funy guy
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zaytoon12
07:45 PM on 05/05/2010
I think if you have the money to donate to such events that's great, but I definitely do not support all that crazy traveling for non-NY residents. I just think it's very irresponsible for people to be frivolous without fossil fuels and environmental conditions, especially if you're trying to protect them. I would have just appreciated a financial donation to the cause and maybe some actual community volunteerism for each attending individual -- that would have been a great impact!
08:02 PM on 05/05/2010
I completely agree with you! Instead of handing out goodie bags, they should have handed out carbon offsets!
07:18 PM on 05/10/2010
even if they did goody bags, they were probably ecofriendly products and worth the gift. besides if they gave out something that was beneficial then those ppl can recommend it to their friends and the cycle ocntinues
07:49 PM on 05/06/2010
i concur. but many people just ran their mouth and do nothing..lame
07:18 PM on 05/10/2010
this is true, but money does a lot more than one person can. ESPECIALLY A LOT OF MONEY! :)
07:26 PM on 05/05/2010
I wonder how much it cost just to decorate the place to look like "Adam and Eve's Babylon". I would think a green event would forget the expenses of things like silly decor for a green event
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zaytoon12
07:46 PM on 05/05/2010
We can only hope that they were all eco-friendly and reusable. I have been focusing a lot more on reusable items instead of recycling them... I think it's definitely a better stance to focus on. First being reducing of course because we need to cut down on raw materials and even the energy expended during recycling.
07:58 PM on 05/06/2010
that's great! i have really started to just cut down my families consuption,. we even started byuing recycled content TP that is in cardboard so we can recycle it all! :) (well not the TP haha)
07:31 PM on 05/10/2010
key word "HOPE"
07:19 PM on 05/10/2010
A LOT im sure... probably not worth it either.
06:32 PM on 05/05/2010
I have never really heard of anything like this it sounds so fun -- i knew this was coming up, but im glad it was a big hit
07:22 PM on 05/05/2010
ONly about 800 attendees doesn't seem like a lot to me for a Christies event, but for a first time, I guess its a good attrempt
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zaytoon12
07:52 PM on 05/05/2010
800 is a huge number! Consider all the people that flew in or drove in. 800 people got an event handout, 800 people probably drank out of 1 or more plastic bottles during the event, 800 people probably put on newly bought clothes, 800 people probably got a souvenir or goody bag, 800 people did not volunteer!
07:59 PM on 05/06/2010
seems like a lot in general
07:50 PM on 05/06/2010
for 800 and some folks to come, i would say it was a decent turn out but i bet less than 5% of them actually put their hands to work and do some clean ups... i know some celebs did
06:31 PM on 05/05/2010
A DAY WITH VERA WANG?! OMG THAT WOULD BE MY DREAM COME TRUE.
06:48 PM on 05/05/2010
I heart Vera Wang-- and actually I've heard that she is exceptionally eco-concious, though I haven't heard exactly why :|
06:59 PM on 05/05/2010
actually, i dont think ive ever heard that but who knows?! she may donate some profits or money here and there but shes not a treehugger (let me know if you find out different)
07:51 PM on 05/06/2010
LET ME MATCH YOUR CAPS! * THAT IS NOT AN ECO-FRIENDLY DESIGNER... SHE DOESNT EVEN DONATE SALES
06:31 PM on 05/05/2010
I bet so many people travelled out there, so don’t you think the ‘eco-friendliness’ of it all kinda diminished?
06:46 PM on 05/05/2010
with the amount of money they're donating and with offsets the event purchased, im pretty that this is a very beneficial event1
07:27 PM on 05/05/2010
I'll be surprised to see if they actually announce how much they raise in profit. I bet its sickening .
07:52 PM on 05/06/2010
offsets DO NOTHING FOR THE RELEASED GREENHOUSE GASES. does it take them back? NO. does it automatically clone 5,000 tress? NO.
07:51 PM on 05/06/2010
exactly. and hoenstly carbon credits are bogus
08:00 PM on 05/06/2010
why! they are beneficial tool bc htey educate people to cut down and they give you an incentive
06:27 PM on 05/05/2010
I couldn’t find any information on the website – but do the celebs that participate actually try to maintain an ecofriendly lifestyle outside of this event? Yes, I know by the nature of their traveling and busy career they’re not so ecofriendly, but many people have taken to buy organic products, composting, buying carbon credits etc.
06:40 PM on 05/05/2010
For the most part it's a personal greenwashing campaign. Half of those celebs probably don't even recycle. I don't want to bash the ones who actually do, and it's a great way to raise awareness, possibly even convert, but for an event like this that is so sheik... doubtful
08:11 PM on 05/05/2010
Just because they might buy organic products doesn't make them green. It's a complete lifestyle choice, and unfortunately, most of them don't live one.
06:27 PM on 05/05/2010
The most important GREEN CELEB to be there I heard wasn’t. Ed Baigley didn’t attend bc he has to travel and that’s simply not gree with all the emissions he calculated out. At leats one celerbrity realized that!
06:40 PM on 05/05/2010
ed begley* i believe he didn't travel people he strongly believe that the co2 emissions associate with his traveling was just outrageous and that's just not the right way to celebrate earth day (which is probably a national holiday in that household!)
06:47 PM on 05/05/2010
if the people bought carbon credits i dont really see the problem bc we cant elimiante 100% of traveling to be green... it's just impossible.
07:02 PM on 05/05/2010
I think he was actually on a nationwide trip in his electric car while this event was going on-- he passed through my old hometown!
07:52 PM on 05/06/2010
where was he going?
06:26 PM on 05/05/2010
Who are the organizations using the money for? Marketing? Volunteerism? Maybe helping the oil spill? Its important that events like this send the right message and they direct their money in a responsible manner.
06:42 PM on 05/05/2010
On one of her last blogs she talked about this-- I think the groups are the NRDC, Conservation International, Central Park Conservancy, and Oceana..... which I'm hoping in light of this oil spill receives most of the profit!
07:53 PM on 05/06/2010
why blog about it twice? i wonder if she went or saw it televised...
08:12 PM on 05/05/2010
That's a really great question, but you'd have to look into each organization independently for the answer.
06:26 PM on 05/05/2010
As far as I know the actual auction house responsive isn’t really a great location. They hold many auctions and event and this is the first time that im hearing it be green.
07:04 PM on 05/05/2010
Well, the entire auction process is somewhat green considering it's all stuff that has been previously owned and is being reused, however this event was donating the entire profit, and not taking any kind of cut, and giving it to the listed organizations.
07:53 PM on 05/06/2010
love the screen name!
06:25 PM on 05/05/2010
Rockefellers backing up the green movement! WOOHOO
06:43 PM on 05/05/2010
Dear God they have enough money in their sock to fund the movement!
07:31 PM on 05/05/2010
HAHAHAHA! Good one!
07:53 PM on 05/06/2010
HAHA! they could jump start great change, but these days people just love their funds tooooooooo muccccccccch
06:24 PM on 05/05/2010
Was the televised or auctioned online? That would have been the best way to really limit the greenhouse gas emissions which are associate with this type of large event. This would have been more important since people were their during Earth Week.
07:05 PM on 05/05/2010
The auction actually ends tomorrow.
07:53 PM on 05/06/2010
you could see it online, but you couldnt bet or antying
08:02 PM on 05/06/2010
so iguess it was for exclusive invitees