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Jessica Massa

Jessica Massa

Posted: September 3, 2010 07:50 PM

Is there still a stigma associated with online dating? Based on the feedback that I received after last week's article, "How to End the Online Dating Stigma," many of you say yes - while others are convinced that the decision to plug your personal stats into eHarmony, JDate, Match.com and their ilk is now as socially acceptable as sending a tweet or checking into Foursquare.

Yet even for those of us who haven't yet embraced the ever-increasing trend towards formalized online dating, the truth is that we're sort of kidding ourselves. We may be holding out against the implication that we need to sign up for one of these sites in order to find love, or that we have no choice but to engage in the Techno-Romance that is shaping our love lives in this post-dating world. But almost all of us are romantically engaging with potential paramours online via the least stigmatized social media outlet out there - Facebook.

Although Facebook revolves around the presupposition of "friendship," insisting on calling everyone from your roommate to your mother to your high school math teacher to that guy you met at a bar your "friend," your Facebook friendships are no less ambiguous than the rest of the relationships that define your post-dating love life. Facebook is one big online party, rife with flirtations, mixed signals, behavioral assumptions and outright Jersey Shore-style creeping. Facebook has all the functionality to be the best, most comprehensive dating site in existence. And by securing new partnerships with explicitly dating-centered companies like MeetMoi, a mobile location-based dating app, Facebook seems to be making the effort to bring a little clarity and purpose to its romantic possibilities.

Ambiguous or...less ambiguous, Facebook is practically an unavoidable player in our love lives these days. How exactly does it factor into our day-to-day romances? In what ways does its functionality compare to those of more explicit online dating sites? And why can't we escape it? Let's break it down, feature-by-feature.

The Friend Request - As we recently explored, the very decision to send a friend request to someone you've just met, romantically-motivated or not, can send a surprisingly clear signal of interest to a new prospect. If you assume that your new "friend" won't read into the fact that you found him or her and would suddenly like to see all their personal photos and keep track of them via Facebook Places, then you're wrong. Many people see friend requesting for what it is - a next step forward in any burgeoning friendship, professional relationship or flirtation. Is a friend request an invasion of privacy? Or a subtle hint, meant to let the requestee know that a real-life, non-Facebook move would be welcomed? Depends on the people and the circumstances. But either way, it's a step forward in the romantic realm of any new interaction.

The Poke - Poking someone on Facebook is roughly the equivalent of winking at someone on OkCupid or sending one of the many possible flirt messages on BlackPeopleMeet.com. Who knows what the hell it means? Consider it a way to jump on a "friend's" radar without actually needing to have something interesting or useful to say. It can be used to communicate, "I'm testing the waters of talking to you further," or, "I can't think of a cute thing to write, so maybe this'll get your attention," or, "Let's face it, I'm a little creepy and I want to holler at you and am one of the last people to use the poke feature as a meaningful tool." It can mean whatever you want it to mean, and take the place of personalized flirtation or interaction. Just another option to flirt with your new - or old - "friend."

The Message - Writing an individualized, private message is a way to establish contact without allowing the entire Facebook community to see it. It's equivalent to, well, writing a private message on a dating site. Want to reconnect with a blast from your past? Looking for a way to tell your new "friend" that you, too, loved Animal Farm?! Eager to throw some cute emoticons into the mix? Sending a message is a great way to initiate an actual e-conversation without having to worry that you'll be publicly ignored or rejected. And somehow, it still feels like less of a "big deal" than sending an actual email.

The Wall Post - Speaking of public interactions, we now come to the wall post - possibly the most charged of the Facebook flirtations. If you want to flirt with someone, then you send them a message. But if you want everyone on Facebook to know that you're flirting with someone, then you write on their wall. Being overtly flirtatious on someone's wall turns up the heat and presents a challenge to other "friends" who may be flirting with him or her as well. You're basically marking your territory. Most dating sites don't seem to have an equivalent option, perhaps because it can create a romantically competitive - as opposed to open - dynamic. Proceed with caution (and some serious cojones).

The Status Update - Oh, the ambiguous comment or 'like' on a "friend's" status update. Here's the post-dating world in action. A way for people to casually check in on each other without appearing overly eager or invested (sort of a "It's not like I was thinking about you, but then your status popped up in my news feed and I just had to comment!" vibe), writing on someone's status is the Facebook equivalent of the non-date. It's not explicitly a romantic move, but it can communicate a not-quite-platonic message or intention. It's an opportunity to flirt, to subtly remind someone that you exist, and to bond over shared interests and witticisms. Become a regular commenter, and you'll soon feel like you know each other and are actually a part of each others' lives! Strange, right?

The Photos - Mom's scrapbook of naked-baby-in-the-tub photos doesn't even compare to all the fascinating (and embarrassing) stuff that you can find in the Photos tab of a Facebook page. Does it look like they're dating someone? Are they actually as good-looking as they appear in their main photo? What kinds of activities do they like to do in their spare time? What are their friends like? Are they big partiers? Are they generally happy and cheerful? Or artistic? Or awkward? Or serious? The secrets of the Photos tab - and the questions that it can answer - are neverending, and much more expansive and revealing than the three or four carefully selected photos that you might find on OkCupid. Facebook certainly wins for comprehensiveness in this category.

Mutual friends - You don't even need to be Facebook friends with someone to see who your mutual friends are! Score. Want some dirt on that guy or girl you just met? Wondering if they're single? Hoping someone can hook you up, or put in a good word for you? Now you instantly know who to call (okay, text).

Facebook Places - In some ways, Facebook Places has the most potential to turn us all into psycho stalkers of our new romantic prospects. The best use of this new feature is to find out what kinds of places your "friend" likes to frequent, or what neighborhoods or weekend outings they prefer, simply as a way to get to know someone better. The worst use? To find out where he or she is and just "happen" to show up there as well. Really, please, don't do that though.

So all of us who think we're too cool for online dating, let's say it together: we are engaging in Techno-Romance, even if we're supposedly opposed to dragging our love lives online. We're not any more sophisticated, or any wiser, than our Nerve.com friends. We just prefer the ambiguity of the post-dating world to the explicitness of more traditional modes of romantic "dating" interactions - even when it's all taking place online.

No surprises there.

For more on the post-dating world, check out www.WTFIsUpWithMyLoveLife.com.

 

Follow Jessica Massa on Twitter: www.twitter.com/jessmassa

 
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10:43 PM on 09/28/2010
You are right Jessica, in my 4 years experience in online dating there still a stigma associated with online dating.
02:44 PM on 09/10/2010
I am so guilty of using FB as a means to connect and stay connected with people in general - not just my romantic prospects! I am a chronic boy-chaser and when my feelings were rejected (in person), I did get a symbolic knuckle sandwhich when his facebook profile picture the next day was with another girl in a loving embrace...­.so much for "I'm happy not seeing anyone"...­...ANYWAY! I am not here to talk about my moments of crazies.
Just because you establish contact with someone online, it really takes physical chemistry to tell if you're compatible­. Sure, this may be a superficia­l kind of compatibil­ity, but it's important! That's why Eight at Eight Dinner Club works so well. Members fill out profiles online, real life matchmaker­s match dinner parties based on these online profiles, and they "meet" for the first time in person. After the event, members provide feedback and the company sees if what matched on paper worked in real life. Balance is key - even with Techno-rom­ance!
10:45 AM on 09/07/2010
i sort of agree with rob. interestin­g article, but meeting someone on facebook is about as much online dating as arranging a date on the telephone is telephone dating. alright, maybe it's slightly more, but still, maybe there should be an article about facebook being thew new form of online dating? if you check the google trends for online dating, you'll notice it has nearly it zero, but not entirely. sites like match, eharmony, and www.confir­io.com have moved up a lot in there scores, so that is another thing to consider.
01:01 AM on 09/04/2010
yeah, you're online dating. but are you paying a service to match you with someone?

meeting potential mates on facebook is like meeting them in any of your social circles. paying for an online dating service is like paying any other match maker. "oh, you paid someone to find you a date?" that sounds a little different than "oh, you met your spouse online?" i apprehend that the stigma is in not being able to find prospectiv­e partners through your social circles, not so much in finding prospectiv­e partners online.
02:19 PM on 09/10/2010
I have dated women online and through social circles, and agree that discomfort comes from the perceived need to pay for new ways to meet romantic partners. Whether or not this is true for most men and women online though is not the point I want to make here, but rather the fact that while one doesn't pay for facebook, it in all reality is used similarly to online dating sites. Both modes are used for romantic exploratio­n, and the point that some are willing to pay to expand that network means that some are more proactice than peers who wait until the right person connects with them on facebook. (If you believe that paying for online dating signals a desperate effort to meet someone after social circles are exhausted - there are plenty of needy and desperate people who use facebook as a way to explore and expand romantic circles!)