I am signed into Facebook right now. At a quick glance, the entire list of posts on the first screen is irrelevant to me. If I scrolled down, I can find four stories I actually care about, from a list of about 30. The most important page on Facebook has more than three-fourths of absolutely useless content.
Surprising. Facebook is a company with a very large number of talented people. They know a lot about me. Yet, their product looks like one of those spam filled mailboxes from the nineties.
The problem is sharing. It is the most fundamental feature of Facebook, and it's completely broken.
1) Indiscriminate Sharing
While the social network is in a way similar to real world associations, the way sharing works on Facebook is completely disconnected from reality. In the real world, you don't have information that you need to share with every single person you know.
But that's how it works on Facebook, unless you jump through hoops to make lists and share selectively.
2) Facebook gets worse the more you use it
As you use Facebook more, you start accumulating friends. You become part of groups. You end up telling Facebook more about what you like and your preferences. But according to their design, every connection or 'like' is also a chance for somebody's updates to get into the list of stories shown to you.
After a period of active use, you have way too many friends, groups and pages that can get stories into your feed.
3) Loudmouths now have gigantic megaphones
Since everybody is on Facebook, one can expect that it will in some way mirror the behavior of society in general. In the real world however, people's opinions only have a limited reach.
Facebook is a god send for people who love to talk, but have nothing to say. Here is a network that doesn't care about originality or the quality of content. In the time it takes to create something original, they could share dozens of things.
Just like its features, Facebook algorithms are equally stupid. Share more, get noticed more. Originality be damned.
4) Social Media Scamsters
Social Media Marketing is big business. Just like SEO and SEM, Social Media Marketing works by actively gaming the system. While Google actively tries to thwart SEO scamsters, Facebook encourages behavior that reduces the overall quality of content on the network.
The way Facebook advertising works, it bumps the spamming potential of a 'Like' up a notch. A 'Like' on a product or service will make a paid story visible not just to the person who liked it, but also to their friends.
Inevitably, there is an entire industry working non-stop creating low quality, emotionally appealing content that gets 'likes' from gullible users.
5) It can't be fixed. It's over.
The thing is, these aren't accidental flaws in Facebook. These are features.
An ideal Facebook would have been a directory of people and their connections. People can message each other, post text updates and pictures.
In the end, there is a lot to learn from this massive social experiment. Your friend circle and impulsive actions such as 'likes' cannot predict what you want to read. Indiscriminate sharing is a bad idea. A large social network isn't the best way to find information.
We need to go back to smaller communities. Where people aren't lost in the mediocre averages of large networks. That's where ideas flourish.
Jeswin Kumar recently quit his consulting job to build an open-source project called Fora, which lets people create interest-based communities. He also runs a collaborative poetry website called poe3.com. Jeswin writes at Medium, where this post first appeared.
Our 2024 Coverage Needs You
It's Another Trump-Biden Showdown — And We Need Your Help
The Future Of Democracy Is At Stake
Our 2024 Coverage Needs You
Your Loyalty Means The World To Us
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
The 2024 election is heating up, and women's rights, health care, voting rights, and the very future of democracy are all at stake. Donald Trump will face Joe Biden in the most consequential vote of our time. And HuffPost will be there, covering every twist and turn. America's future hangs in the balance. Would you consider contributing to support our journalism and keep it free for all during this critical season?
HuffPost believes news should be accessible to everyone, regardless of their ability to pay for it. We rely on readers like you to help fund our work. Any contribution you can make — even as little as $2 — goes directly toward supporting the impactful journalism that we will continue to produce this year. Thank you for being part of our story.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
It's official: Donald Trump will face Joe Biden this fall in the presidential election. As we face the most consequential presidential election of our time, HuffPost is committed to bringing you up-to-date, accurate news about the 2024 race. While other outlets have retreated behind paywalls, you can trust our news will stay free.
But we can't do it without your help. Reader funding is one of the key ways we support our newsroom. Would you consider making a donation to help fund our news during this critical time? Your contributions are vital to supporting a free press.
Contribute as little as $2 to keep our journalism free and accessible to all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. If circumstances have changed since you last contributed, we hope you'll consider contributing to HuffPost once more.
Support HuffPostAlready contributed? Log in to hide these messages.