NBC's "The Biggest Loser" and The Active Network, Inc.'s flagship website Active.com today announced the launch of The Biggest Loser Event Challenge, powered by Active.com, a series of nationwide 5K and one mile events designed to inspire Americans of all fitness levels to get moving with others. The first Biggest Loser Event Challenge will take place in Myrtle Beach, SC on September 25, 2010 with 16 more events to be announced for 2011. The Biggest Loser Event Challenge series is an extension of "The Biggest Loser" brand through NBC Universal Television Consumer Products Group, Reveille LLC, the company behind "The Biggest Loser" and 3 Ball Productions, producers of "The Biggest Loser."
"Millions of Americans watch 'The Biggest Loser' from their homes each week and come away with a desire to be more active," explained Bob Harper, professional trainer and coach on "The Biggest Loser." "The Biggest Loser Event Challenge is about transforming lives by taking the first step towards getting a friend, family member, co-worker or yourself on the path to a healthier lifestyle. Even if you've never run a step in your life, we want you to come and do something you never thought possible. Our theme, Don't Compete...Just Complete!"
"These Biggest Loser Event Challenges are a great opportunity for people to try something they may never have thought they could do!" said Kim Niemi, senior vice president, NBC Universal Television Consumer Products Group. "Whether you are running the entire 5K or just doing the one mile walk, the important thing is to get moving and get fit and we are really pleased to be able to provide these fun, family-friendly events to get people motivated."
JD Roth, executive producer of "The Biggest Loser" and CEO of 3 Ball Productions, said, "We're so proud to be associated with The Biggest Loser Event Challenge, something that can inspire everyone who wants to change their lives and get healthier. As we've seen on the show, completing a race is an amazing accomplishment and a real way to take back control. We know that the same people who've made the show #1 will feel equally as passionate about participating in these races year after year."
Participants of the inaugural Biggest Loser Event Challenge in Myrtle Beach, SC will enjoy running and/or walking along a portion of the scenic 60-mile Carolina coastline of this top-rated family vacation destination. "The Biggest Loser" casting team will be at the event to meet with event participants, and after crossing the finish line on the brand new oceanfront boardwalk "The Biggest Loser's" trainer Bob Harper will be on hand to pose for pictures and meet with fans. A health and fitness expo will take place throughout the day's activities and all participants will receive a Biggest Loser Event Challenge t-shirt and finisher medal. In addition, there will be a post-event celebration at which time people can learn more about "The Biggest Loser" lifestyle and all the support tools available to them to make healthy changes in their lives. This event will be filmed for an NBC special to air in late November. Those interested in signing up for The Biggest Loser Event Challenge can register at www.biggestloser.com.
As founding sponsor of The Biggest Loser event series, Active.com will provide online registration and will work with "The Biggest Loser" to create expert-approved training plans for all the events taking place in 2011. Active.com will also work in concert with Continental Events and Sports Management Group, LLC who will produce the events.
"Like The Biggest Loser, Active.com is committed to providing the tools and resources to inspire people to lead a healthier lifestyle and reach their personal goals," said Kristin Carroll, vice president of media + marketing for Active Network. "By combining Active.com's excellent reputation within the fitness community as both a technology provider and online resource, with the worldwide hit The Biggest Loser, we've created the perfect partnership to launch The Biggest Loser Event Challenge."