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How Obama Can Win the Sam's Club Vote without Losing His Soul


How can Obama "move towards the center" without losing his chief appeal: our sense that he is principled and sincere? The Clinton DLC roadmap was to get into bed with the powers that be in oh-so-many ways, from siding with big business on NAFTA, to welfare "reform" that abolished an important safety net for the neediest.

There's another way.

Young turk political scientists document that workers have high expectations for government. They are neither libertarian nor hostile to redistribution, according to John McTague of the University of Maryland. Today, though, workers are so convinced that the Democrats will not deliver on the economic issues they care about that they prefer to take their tax cuts from the Republicans.

To capture working class votes, Obama doesn't need to cozy up to the powers-that-be a la DLC. There is another way.

The first step, discussed before in this blog, is to show genuine respect for working class sensibilities. This requires us to face an uncomfortable fact: reform-minded Democrats were the original values voters. The New Deal Coalition was based on economic priorities that promised a better life for all workers -- Social Security, the Fair Labor Standards Act, the Federal Housing Administration. Reform-minded Democrats are the ones who, circa 1970, shifted attention away from economics onto cultural issues such as women's and civil rights.

Don't get me wrong: I have written for two decades as a feminist. But the constant shift of this country to the right is not helping women or anyone else. To avoid once again snatching defeat from the jaws of victory, the Democrats need to notice that the white working class just plumb disagrees with the reform-minded elite on a variety of cultural issues - affirmative action, gay marriage, "women's lib." The Republicans are all over this, as David Brooks' recent column in The New York Times reminds us.

How does one deal with a coalition partner when one disagrees on very basic issues - issues each side sees as ethical litmus tests? A crucial first step is to stop signaling that our beliefs are morally right and that theirs are pathetically ignorant. (Aren't we supposed to be tolerant? Postmodern?) Think about it: maybe the conservative cultural values that predominate in the white working class make as much sense in their social context as our folkways do in ours.

Signaling respect for working class values is a vital first step towards regaining the white working class vote. The second step is to focus on economic issues in a way that signals that we are thinking about the Missing Middle, to use Theda Skocpol's term. How? For one thing, we need to avoid social programs targeted to "the neediest." Sounds counterintuitive. But a social program targeted to the neediest gives the poorest families benefits it denies the working class. This makes the working class testy, leaves it asking why should some lady who has had children she can't support get health insurance, while a hard-working Ordinary Joe like me gets nothing?

We need to move beyond a mindset I call the problem of the poor and the privileged. This mindset is a dead end, as John Edwards' campaign illustrated. Edwards' focus on "the poor" once again left the Sam's Club vote asking why reformers didn't care about them,

The Sam's Club vote needs help. At the time of the first oil shocks of the 1970s, the typical working class man had a unionized blue-collar job that allowed him to provide the house, the car, the washing machine--the basics of middle class life--with, at most, intermittent part-time work by his wife. Today's generation grew up with a very specific image of what to expect from life: the typical working class household in 1973 was more than twice as well off as the equivalent household in 1947.

This trend stopped abruptly in 1973. While the typical family's income rose 104% in the 25 years before 1973, the same family's income fell 12% in real dollars in the 25 years after 1973. The only reason why the typical family's income did not fall further was because of the sharp rise in the working hours of wives: working class men's wages actually fell 15% after 1979.

Workers who grew up on an escalator to the middle class are left feeling inadequate, cheated, and confused. "I know she doesn't mind working, but it shouldn't be that way," said a 30-year-old white working class forklift operator. "A guy should be able to support his wife and kids. But that's not he way it is these days, is it? Well, I guess those rich guys can, but not some ordinary Joe like me."

These are the people we need to connect with. Not only is it the only way to avoid once again snatching defeat from the jaws of victory. It's the only way to help the poor. "A program for the poor is a poor program": compare Medicare, alive and thriving, with Medicaid, stumbling and starving.

Just think of the possibilities. Maybe the U.S. lacks a European-style safety net not because our culture is somehow defective, but because we designed social programs in a way that ignores the large mass of voters.

(Refs: .Kenworthy, Barringer, Duerr & Schneider, 2008 (unpublished); Teixeira & Rogers, 2000, p. 11; Rubin, 1994)

 
 
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09:20 PM on 06/29/2008
Williams writes: "A crucial first step is to stop signaling that our beliefs are morally right and that theirs are pathetically ignorant. (Aren't we supposed to be tolerant? Postmodern?) Think about it: maybe the conservative cultural values that predominate in the white working class make as much sense in their social context as our folkways do in ours."

I don't see how this follows at all. Whether or not someone's position seems reasonable in that person's "social context" matters a good deal if the issue is whether she or he is somehow blameworthy for holding that position; but I don't see how it's relevant to the question whether the position is finally correct or not.

Williams is surely right that Obama and others need to reach out to blue-collar voters. She is surely right that inclusive social programs, rather than means-tested ones that target specific segments of the population, are likely to be the most politically successful. And doubtless it is politically wise both to recognize that people can be wrong without being morally culpable, and that the language of moral condemnation almost never gets anyone anywhere. But none of this requires us to treat, say, exclusionary policies vis-a-vis lesbians and gays as morally equivalent to egalitarian ones. Laws and social norms that treat lesbians and gays as inferior members of our communities aren't rendered OK just because they purportedly "make sense" to one or more segments of American society.
03:19 PM on 06/29/2008
My hope is that people realize that the root of this countries current problems are tied to this billion dollar a day war in Iraq. And until we stop pouring money into that war I don't see how we even begin to invest and prop up our economy again. So for me the choice is an easy one come November, one candidate wants out the other wants to stay the course.
11:46 PM on 06/28/2008
What exactly is "working class"? Anyone who isn't independantly wealthy and reports to some kind of job for a pay check? Or is "working class" just those that report to a factory, or as is more often the case, wally world? I know at times it might be pushing the envelope to call it work, but isn't the executive going to a job and working to get a pay check? So wouldn't that also be part of the "working class". This country needs to get over it's fear of the word "work" and actually do some.
anfractuous
Now I educates'm my way.
08:21 PM on 06/28/2008
It's much easier to practice your values, no matter what they be, with a roof over your head, and a paycheck every week.
08:53 PM on 06/28/2008
Just call them "testy" not "bitter" that will solve the problem. And please don't use the word "white" Hillary said that and you jumped all over her for playing the race card! So you don't have to change anything,just say it differently.Like the death penalty and the guns.
07:49 PM on 06/28/2008
But what about those working class women, Clinton's "base," like the ones who work at Sam's Club? Do they want to go home? Do all or most working class men want to be the sole breadwinners?

If working class folk are down on "women's lib" I suspect it's because pro-choice has become the signature feminist issue and because to the extent that feminists have been discussing women's work issues it has almost invariably been the concerns of upper middle class women in management and the professions that get attention--getting women onto the partnership track in fancy law firms, the dearth of women CEOs, etc.

I find it appalling that there's so little attention paid to sex discrimination in the non-college-grad end of the job market. The Walmart class action sex discrimination suit keeps chugging on but it gets virtually no public attention. Working class occupations are much more sex segregated than the professions but no one seems to care. What do progressives have to offer working class women stuck in lousy pink-collar jobs? Well, Hon, why don't you just get a law degree or MBA? Or what you seem to be suggesting: we'll see to it that your husband gets a "family wage" so that you don't have to work at all?
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jmpurser
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06:02 PM on 06/28/2008
Out to save Obama's soul? I'd say he'd already dispense with it. FISA and the Death Penalty shows me I'll have to hold my nose when I cast my vote against the other guy. But it won't be a vote "for" Obama.
08:40 PM on 06/28/2008
How about gun control?Just another pol.Rev.Wright was right after all.And we all raged against the messenger.
08:41 PM on 06/28/2008
Sounds like Hillary is the correct candidate from your article.
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jmpurser
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10:53 PM on 06/28/2008
No. First, he's not as far right as HIllary even now and second if you start as a Hillary you wind up as McCain by the time you're in office.

We just need to stop thinking of Obama as the "good candidate" and start thinking of him as the "least dung covered bit of offal on the midden heap".