Huffpost Impact

Featuring fresh takes and real-time analysis from HuffPost's signature lineup of contributors

Joe Waters Headshot

KFC Shows They Don't Give a Cluck About Juvenile Diabetes

Posted: Updated:

I just can't understand what Kentucky Fried Chicken is thinking with its latest cause marketing program. This picture says it all. Buy a HALF-GALLON of soda -- with 800 calories from 56 spoonfuls of sugar -- for $2.99 and a buck goes to Juvenile Diabetes Research Foundation.

I'm actually more astonished that JDRF would sign on for such a pact. KFC showed it's a bird of a different feather last year with Buckets for the Cure and the dreadful Double Down. It's no surprise to me that they deep fried their reputation again, covering it with a disgusting, unappealing exterior that few can digest.

But JDRF should have known better. I Googled the partnership and some Dallas KFC's were selling JDRF's signature sneaker pinups, which seems a more appropriate venture as it's not directly connected to KFC's menu.

I've said this before: I don't have a problem with nonprofits and fast-serve chains doing cause marketing. What I do have a problem with is when fast serve chains like KFC encourage consumers to buy products that directly contribute to the health conditions - in this case diabetes - they are supposedly trying to prevent by partnering with the cause in the first place.

It's like if Philip Morris partnered with Smokey the Bear and donated a portion of all cigarette sales to conservation groups working to stop wildfires -- fires that are often started by careless smokers!

It's simply that ridiculous!

What was JDRF thinking? I'm not sure, but I'm calling them today to see if I can find out!

This blog was reposted from

Around the Web

KFC diabetes deal raises online eyebrows

KFC Helps Fight Diabetes With Mega Jug Sized Pepsi

The Most Unhealthy Meals Served By America's Fast Food Chains

Diabetic derides advice on burgers

KFC Selling Mega Jugs Of Pepsi For Diabetes [PIC]

KFC diabetes deal raises online eyebrows, but is it real? | Herald Sun

News KFC Helps Fight Diabetes With Mega Jug Sized Pepsi (not the ...

Odd Funny – KFC Sells Mega Jugs of Pepsi to Cure Diabetes

Cynical-C | KFC Donates to Diabetes Research by Selling Soda