In Britain, the media has been lasciviously describing every blood-flecked cranny of the shooting spree in Northumbria this week, while blankly ignoring the most important question - did we help to pull the trigger? Every time there is a massacre by a mentally ill person, like Derrick Bird's last month, journalists are warned by psychologists that, if we are not very careful in our reporting, we will spur copycat attacks by more mentally ill people. We ignored their warnings. We reported the case in precisely the way they said was most risky. Are we now seeing the result?
At first, this question will sound baffling. Raoul Moat would obviously have been paranoid, abusive and mentally ill even if newspapers and television had never been invented. He wasn't made this way by reading about Derrick Bird. So what's the media got to do with it?
Dr Park Dietz is America's leading forensic psychiatrist, and he has extensively interviewed many of the country's most notorious mass murderers, from Jeffrey Dahmer to Andrea Yates. His research found that, in a country the size of the US, "saturation-level news coverage of mass murder causes, on average, one more mass murder in the next two weeks". Given Britain's size, that makes Moat's massacre strikingly punctual.
But how can this be? Let's start with two examples of copycat epidemics that have been proven to be triggered by unrestrained media reporting. The first is forgotten now, but was once one of the biggest stories in the world. In 1982, a still-unidentified maniac in Chicago placed cyanide capsules in a popular over-the-counter pain remedy. Seven people died. It became the most covered story since the Kennedy assassination - and there was suddenly thousands of copycat cases or threats. By 1986, there were more than 4000 a year. Each new case made the hysteria balloon further.
Dr Dietz suggested the media coverage had created an epidemic of copycatting. He implored journalists to restrict their coverage of product-tampering to the local area in which it occurred, where it would be presented in a more sober, restrained tone. They finally agreed. Within months, the cases of product tampering were in dramatic decline. As the media coverage shriveled, so did the threats and the tampering. Who, today, has even heard of it?
The evidence is clearer still when it comes to suicides. We have known for a long time that when the media reports on a high profile suicide in detail, there will be a significant surge in the suicide rate. In the month after Marilyn Monroe killed herself, the suicide rate in the US rose by 12 percent. There are over 42 scientific studies showing that this is part of a general trend: the more intense and detailed the coverage, the more copycats you create. The night an episode of the popular TV show Casualty prominently showed a character taking an overdose, the overdosing rate in Britain rose by 17 percent.
It works the other way too: when the media shows restraint in reporting suicide, there is a dramatic decline. For example, from 1983 to 1986 there was a huge rise in people hurling themselves in front of trains on the Vienna subway system. Each jumper provoked a rash of lurid news stories recounting the victim's life at length. Finally the press, urged by the Austrian Association for Suicide Prevention, agreed to stop reporting on suicides. Within a year, the rate had fallen by more than 50 percent, and it has never gone back.
Obviously, the media doesn't make people suicidal.: nobody is that distressed by an episode of Casualty. But it does provide people who were already feeling suicidal with several tools - a guide to how to do it step-by-step, a role model, and a narrative where suicide seems inevitable and suffering finally ends. This helps to erode their internal resistance. It pushes many that last fatal inch.
Can the same thing happen with mass murderers? We certainly know that mass killings come in clusters so often that more than coincidence is at work. For example, in the year before the Columbine High massacre, there were two threats of shootings in Pennsylvania's schools. In the 50 days after it, there were 354. This pattern seems to hold true in every culture: last August, a schizophrenic janitor in China stabbed 14 children, prompting a huge media telethon-autopsy. Soon after, a bus driver stabbed 24 kids, a teacher stabbed 16 children, and on and on.
Dr Dietz believes - based on his long experience interviewing mass murderers - that he understands the process at work here. "Mass murderers are almost always depressed to the point of suicide, and angrily blame others for their problems," he tells me. "You've got to imagine this small number of people sitting at home, with guns on their laps and a list of people they hate in their minds. They feel willing to die. When they watch the coverage of a mass murder, one or two will say - 'That guy is just like me! That's the solution to my problem.'... They will say this quite openly to you when you interview them. It's a conscious process... The massacre seems to offer them both an escape from their unbearable pain, and an opportunity to punish the people they blame for their plight."
Suddenly, they are shown a path where their problems won't be trivial and squalid and pointless. No: they'll be the talk of the entire country. They'll be stars.
The way we report these cases can make that man more likely to charge out of his house to kill, or less. The psychologists say that currently we are adopting the most dangerous tactics possible. We put the killer's face everywhere. We depict him exactly as he wanted, broadcasting his videos and reading out his missives. We make his story famous. We present killing as its logical culmination. We soak him in glamour: look at the endless descriptions of Moat as "having a hulking physique" and being "a notorious hard man."
We present the killer as larger than life, rather than the truth: that these people are smaller than life, leading pitiful, hate-filled existences. The journalist Dave Koppel suggests we may as well run a sidebar in every newspaper asking: "Are you a hate-filled sociopath? Are you upset because you have an intense feeling of superiority to other people, even though you have accomplished little or nothing? Your hateful screeds will not meet our standards for publication as a letter to the editor. However, if you perpetrate a mass murder, we will put your picture on our front page, publish your writings there too, and do our part to ensure your name is remembered forever."
What's the alternative? The American Psychological Association, in the wake of the Virginia Tech massacre, suggested some simple guidelines. Don't show the killer's face, or incessantly repeat his name. Don't repeat any of his manifestos or grievances. (They're always tedious drivel anyway.) Don't glamorize him. Don't offer up a 24/7 drumbeat of excitement. Report the facts soberly. Where there must be coverage, lead with the victims' stories at length. Make them human. We should hear the name of Chris Brown, the man he murdered, more than Raoul Moat's. In general: play down the coverage. Don't give the killer what he wanted.
Yes, in an internet age, it's hard to keep these things totally out of the public view - but we know from the suicide studies that sheer quantity and repetition and prominence can make all the difference. If the killer's name and face and ravings are tucked away on some obscure site, it's far less dangerous than having him smirking down at us from every media outlet in the country.
Is this so hard? Journalists do exercise self-restraint sometimes: we could publish, say, the route the Prime Minister's children take to school, but it because that would be a foolishly risky and serve no public interest, we don't. Doesn't this fall into the same category? Shouldn't the Press Complaints Commission develop strict guidelines now so we don't run this same slaughter-script next time?
If we don't, we will be making a cold calculation - that flashier front pages and extra revenue in a slow summer is more important to us than saving innocent lives. Is the media more interested in making a killing than in preventing one?
Johann Hari is a writer for the Independent. To read more of his articles, click here or here.
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Isn't this called a "softball" question?
It's hard to say anyone that uses violence to the degree mentioned in the storyline could possibly be of sound mind. Something must have snapped in a person for the atrocities to have occurred described in the article.
Abnormal works, too.
This leads us to the gist of this story. Where there was no real issue with violence, the MSM, driven by ratings, which is supported by revenue, a story must be reported on to quench the curiosity of their viewers and or readers. One shark attacks a swimmer and the Media parades out story after story about the dangers of sharks. Primeval fear sells and sells very well. Thank goodnes sharks don't read newspapers, magazines, watch television or use the internet! But humans do.
Humans seem to have that gene which causes a person to think, "I can do better than that", syndrome. Or is it, "I can do worse than that"? Either way, we seem to want to outdo the next guy. Infamy is the latest game in town. Fifteen minutes of this fills some need to be noticed. Just look what "reality" T.V. has spawned. People wanting to aire their dirty laundry to the world even at the cost of embarassment to their friends and family.
What a sick world we created.
If the logic is sound, then why not print more positive stories? Drug addicts who have overcome their addictions. Individuals who have lost everything dear to them, but surmounted that setback.
Neighbourhoods that have turned the tables on turmoil. Time to try a turnaround? A little healthy endeavour, might even prove invigorating to the circulation.
Copycat killings, particularly in the case of school shootings, is a subject that is brilliantly dealt with in the book "We Need To Talk About Kevin" by Lionel Shriver. This powerful psychological thriller knocked my socks off because of the unsparing honesty of the subject matter.
The book is being made into a film starring Tilda Swinton, out in 2011, please read the book if you want to understand whether evil is innate, why the killers do it etc.
From the song "Trouble Every Day"
You can cool it
You can heat it
Cause baby I don't need it
Take your t.v. tube and eat it
And all that phony stuff on sports
And all those unconfirmed reports
You know I watch that rotten box
Until my head begin to hurt
From checkin' out the way
The newsmen say they get the dirt
Before the guys on channel so and so
And further they assert
That any show they litter up
They bring you news if it comes up
They say that if the place blows up
They will be the first to tell
Cause the boys they got downtown
Working hard and doin swell
And if anybody gets the news
Before it hits the streets
They say that no one blams it faster
Their coverage can't be beat
And if another woman driver
Gets machine gunned from her seat
They'll send some joker with a brownie
And youll see it all complete
Du-uh.
Free speech as 'unalloyed good' is b*s - there're as many downsides to it as there are upsides. Just another 'unexamined truth' we're fed as gospel. Add the profit motive to that, and you have the media landscape today.