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Johann Hari

Johann Hari

Posted: August 20, 2010 06:44 AM

In the long fake boom of the Nineties and Noughties, we were sold a thousand scams. End government regulation of the financial system! Turn banks into casinos! Pay CEOs 500 times more than their staff! Bow, bow, bow before our mansion-dwelling overlords and the Total Efficiency they will bring! Yet from under the rubble left by these delusions, one of the greatest scams has skipped out unscathed, and it is now successfully selling itself as a solution to the fading of the boom-light. It is probably in your workplace now, or coming soon. Its name? Management consultancy.

There are now half a million management consultants in the world, and they all grumble that they face one question wherever they go: yes, but what is it that you actually do? They claim to be able to enter any organization, watch its workers for a short period, and then -- using graphs, algorithms, and a jargon that makes quantum physics look like Sesame Street -- render it dramatically more efficient, for a fee. They are everywhere: in the US, AT&T (to pluck a random company) spent $500m on them in just five years, while the British state will soon be spending more on management consultants than on upgrading its nuclear weapons.

Yet the process of management consultancy has always been shrouded in priestly secrecy. Over the past few years there has been a string of memoirs by highly successful former management consultants, finally pulling back the flow-charts.

David Craig gives a typical explanation of what the consultants Actually Do. After getting a degree specializing in romantic poetry, he was astonished to be hired by a prestigious management consultancy, given three weeks training, and then dropped into major corporations to tell them how to run their oil rigs, menswear stores, and factories, for tens of thousands of pounds a pop. In his brave memoir Rip Off! he explains: "We were proud of the way we used to make things up as we went along... It's like robbing a bank but legal. We could take somebody straight off the street, teach them a few simple tricks in a couple of hours and easily charge them out to our clients for more than £7000 per week." It consisted, he says, of "lies, lies and even more lies."

He worked to a simple model, which is common in the industry. He had to watch how a workforce behaved for a week -- and then tell the company's bosses, every time, that they had 30 percent too many staff and only his consultancy could figure out who should be culled. If he calculated they actually had the right amount of staff, he was told by his bosses not to be so ridiculous and do his sums again: where was the money for them in a properly-staffed company? The company had to be POPed -- People Off Payroll.

Of course, this advice was often disastrous. His company was sent into a chain of 500 menswear shops. They advised them to cut staff by (surprise!) 30 percent, and to replace most full-time staff with part-timers. The result? The full-time employees had been highly motivated, because they wanted a career in the company; the part-timers only wanted a little extra cash. So motivation levels in the company collapsed, and with it the standard of service. The company was bankrupt within a few years.

Yes, you might say, but surely he was just a bad management consultant. The rest must get results. The evidence suggests not. The Cranfield School of Management studied 170 companies who had used management consultants, and it discovered just 36 percent of them were happy with the outcome - while two thirds judged them to be useless or harmful. A medicine with that failure-rate would be taken off the shelves.

Matthew Stewart, another former consultant, summarizes his high flying years in the industry by saying: "I felt like a snake oil salesmen without snake oil." When he was sent into a company, he was told to use complex formulae to analyze the productivity of its staff, but he soon realized that the results were "nearly random... Similar results could have been achieved by having four monkeys throw darts at a few matrices." Yet on this basis, he was taking a fortune in payments, and firing thousands of productive people.

The recession has given a fresh burst to this industry, as corporations beg to be told where to apply the leeches. The number of senior consultants has swollen by 10 percent in the past year, while the number employed by local government has grown by 11 percent.

But there is a growing body of academic research showing that the strategies pushed by these consultancies are in fact disastrous - and hasten the collapse of a company or service. Professor Wayne Cascio of the University of Colorado has studied the relative costs and benefits of POPing your workforce. Corporations and governments are receptive to the idea that the quickest, easiest way to save money is to fire workers. But Cascio has shown that, most of the time, the costs outweigh the gains. Obviously, you have to immediately find large amounts of redundancy and severance pay. But the costs don't stop there. Your workforce becomes very nervous - and a nervous workforce is dramatically less productive and less innovative. The best people leave. The service to the customer deteriorates - so they abandon you even more.

The facts backing this up are striking. The OECD has studied developed economies over a 20-year period, and it found labor productivity growth was much higher in the countries where it is hardest to fire people. The better you treat a workforce, the better they work. Professor Peter Cappelli studied 122 companies and found that lay-offs most often shrank their future profitability, instead of swelling it.

Yet this is the antithesis of the management consultancy mindset. Stewart says "consultants are the cattle prods of the modern corporation. The chief message to be communicated, in almost all situations, is that you will be expected to work much harder than you ever have before and your chances of losing your job are infinitely greater than you have ever imagined." It's a dark, dehumanized vision of workers as cogs in a machine -- and it's been there from the beginning. Frederick Taylor, the founder of management consultancy, compared workers to "an intelligent gorilla" and said "our scheme does not ask for any initiative in a man. We do not care for his initiative."

When challenged, the paltry evidence base of this industry soon becomes clear. Tom Peters, the author of management consultants' bible Excellence, snapped at an interviewer who asked about his way of analyzing businesses: "Of course, we all know this is to some extent phoney baloney."

David Craig suggests a simple way to call out this scam. Insist that, from now on, all management consultants are paid by their results. If they promise greater productivity or higher sales, fine: don't pay them until it comes through. Today, almost no management consultancy works on this basis. If they did, they'd all be bankrupt.

And yet, and yet... you almost have to admire the rancid chutzpah of it. As the management consultant Bruce Henderson once sniggered: "Can you think of anything more improbable than taking the world's most successful firms and hiring people just fresh out of school and telling them how to run their businesses -- and [getting them] to pay millions of pounds for this advice?" It's tempting to chuckle at the absurdity -- until you realize the cack-handed consultants' scythe could come for you.

em>Johann Hari is a writer for the Independent. To read more of his articles, click here or here.

You can follow Johann at www.twitter.com/johannhari101 or email him at j.hari [at] independent.co.uk

To read his latest article for Slate, click here

 

Follow Johann Hari on Twitter: www.twitter.com/johannhari101

 
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ChuckBlakeman
Live well by doing good.
07:50 PM on 09/22/2010
I built five businesses from the ground up over 25 years, and now work with ONLY business owners and CEOs, never management or employees, to help them do the same. I've never seen a management consultant have a positive impact.

The reason is very simple. Virtually all consultant­s come in claiming they can fix your business, but the chaos is not in the business, it is in the business leader's head. The consultant­s don't have the courage to tell the leaders that they are ALWAYS the problem, and unless their view of the world is transforme­d, their businesses will never change.

Instead, the consultant­s claim that systems, processes, infrastruc­ture, and most importantl­y, employees, are all the problem and can be fixed by new systems, processes, infrastruc­ture and fewer employees. The cowardice of the management consultant­s matches that of the business leaders - neither wants to face the 800lb gorilla in the room, which is the leader's worldview and the decision making mindset that results.

If you want to fix a business, the only possible way to do it is fix the mindset of the leaders, starting with the top. If they don't want to change, all the new processes, systems, infrastruc­ture and firing of employees will be to no avail.

This is exactly why I work only with the business owner or CEO. If you want to fix a business, fix the leaders, not the followers.
12:46 PM on 08/25/2010
George Carlin said, "Somewhere in the world there is the worst doctor, and people are lined up to see him." Every profession­, from doctors to management consultant­s, has a range of expertise from worst to best with most in-between­.

However, there is a way that clients can ensure they get what they pay for, by requiring their consultant have the Certified Management Consultant­™ (CMC®) certificat­ion issued by the Institute of Management Consultant­s USA.

The CMC® is the Gold Standard that executives should take into account when hiring a management consultant­. Recognized in 47 nations, CMC®s are recognized as experts; the CMC® represents achieving highest global standards of competency­, profession­alism and ethics as a profession­al consultant­.

Earning a CMC® is not easy; it can be likened to an attorney passing the Bar, an accountant receiving their CPA, or an engineer obtaining their PE license.

The prospectiv­e CMC® must submit to the most rigorous vetting process in the profession which includes multiple positive client satisfacti­on surveys, in-depth examinatio­ns covering consulting competenci­es and ethics, and an exhaustive panel interview by senior CMC®s. Clients can be assured that CMC®s have a history of delivering excellent results to clients; meet world-clas­s standards of competence­, ethics, and client satisfacti­on; and maintain this profession­alism through continuing education and periodic certificat­ion renewal.

I feel badly for those who have had unsatisfac­tory experience­s, but I suspect their consultant­s were not certified. Require the CMC® - the global standard for profession­alism, competency and ethics for the profession­.
02:26 PM on 08/23/2010
I believe this is the exact management consulting advice that "The Bobs" gave in Office Space ;) (really it is....and they were great at it).
11:42 AM on 08/23/2010
Add that often consultant­s were hired by the company to complete their devasting activities­.
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pj-smith
solidarity with OWS
09:07 AM on 08/23/2010
I have witnessed bull tactics of "consultin­g firms" first hand, and I wasn't fooled at all from the first moment. The management of the (large) publishing company I worked for hired these dudes. They came in and had no clue and changed the entire structure of the company. I quit, happily, and have been a freelancer since.
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CAPTAINSKIPPY
01:44 AM on 08/23/2010
FANNED!! After seeing these consulting formulas and nonsense implemente­d at three employers all in different industries­, I am delighted that you have seen fit to put the correct label on this hugely destructiv­e scam.
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bryanzth
Honest to Goodness USA Patriot!
06:51 PM on 08/22/2010
Holy smokes. I have seen this. The consultant­s promise magic. And then the company brings out its "shoe boxes" of stuff, and us wizards huddle for a fortnight and then whirl a magic wand to make it into the most exquisite result.

There was a play and a movie:
"How to Succeed in Business Without Really Trying"

Hm.

BZ.
11:39 AM on 08/23/2010
In one of the great television ironies of our time, the star of "How to Succeed" both on Broadway and in the movies, was Robert Morse, who now stars as the head of the ad agency on "Mad Men," in other words, the same story set in the exact same time, now told 50 years in the future.
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MyFatCat
Slacktivist no longer
05:20 PM on 08/22/2010
I've always thought Tom Peters was making it up. Frankly, the point of analyzing your operations is to tell management how their policies, values, and methods are failing to help employees do their jobs. If you need a management analyst, that's evidence that you have problems with your management­, not with your workforce-­-who already know that what gets rewarded is what gets done.

So be careful what you reward.
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CPAwADD
My super power is sarcasm!
03:04 PM on 08/22/2010
Fake expertise is a growth industry.
11:42 AM on 08/23/2010
I remember on the one and only season of Martha Stewart's "Apprentic­e," which was actually pretty good, one girl was fired for saying her strategy was to "fake it 'til you make it." Martha, who endlessly employed this tactic herself as she clawed her way up the ladder, said it was an unconscion­able disgrace and displayed a complete lack of integrity on the part of the girl. But most people do this at the beginning, middle and even at the end of their careers just to survive.
08:29 PM on 08/23/2010
So get or try Harvard.
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Pilatunes
Best described as miscellaneous
02:20 PM on 08/22/2010
Okay I am running out of steam here but one more...

One of the most interestin­g things I've encountere­d in my business career was a comparison between the history of Honda's sucess selling motorcycle­s in North American (as related by Mr Honda himself) with the version of events told by Boston Consulting Group to associatio­n of British motorcycle manufactur­ers. BCG's report, not surprising­ly, supported BCG's view of 'how to succeed in business' (which is probably different today). Anyway, I wished I could find them again but I do remember that about the only facts BCG got right were that there is a company called Honda and they do sell motorcycle­s. The rest was a fabricatio­n, pulled together to bolster BCG's core business tenets and justify massive billing.

One of the things companies that lay people off in droves forget is that most companies have 'collectiv­e wisdom'. Frequently­, it isn't leveraged nearly enough. Once people are laid off, that collective wisdom is lost forever, or worse, it falls into the hands of one's competitor­s when they hire them.

I've seen many, many companies that would have been far more prosperous if they redirected the money they spent on consultant­s to developing their own people (including paying them fairly).
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Pilatunes
Best described as miscellaneous
01:48 PM on 08/22/2010
And often the people at the top have no practical experience­. From my fairly extensive observatio­n, when running a business the devil is in the details. The partner I worked for had never been anything BUT a consultant­...he had done his undergrad in engineerin­g and his masters in management science and immediatel­y started as a consultant­. He always lacked a feel for the obstacles companies faced when making substantia­l changes.

Also, almost all management consultanc­ies perpetuate this myth that they have this kick ass project management methodolog­y that prevents oversights and guarantees efficient management of resources. WRONG! One of the companies I worked with was engaged in an IT implementa­tion which involved installing software in all their desktops (of which there were many). The minions spent a lot of time going from machine to machine, doing the installs manually. Then, by chance, the consultanc­y hired someone smart who knew what he was doing and he realized immediatel­y that it could be pushed out through SMS. A few days of work and he did what was going to take months manually. How they skated that past the clients is beyond me.

The truth is, many companies have internal resources that are equally as capable, but don't get the money or time to do this work.
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Pilatunes
Best described as miscellaneous
01:25 PM on 08/22/2010
Oh, the tales I could tell. I worked for a management consultanc­y. Not one of the big strategy firms (McKinsey, Bain, Boston Consulting Group). Before you show up with torches and pitchforks­, I consulted in an industry and in a functional area where I did have fairly extensive experience­. HOWEVER, I would say that I saw plenty of evidence of malfeasanc­e and incompeten­ce.

First, this phenomenon is attributla­ble to, more than anything, management cowardice. Rather than make their own decisions, they cede it to others to invent one for them. When they hire a blue chip company, if things go wrong, they can blame the consultant­s, and the consultant­s can blame the client for failing to execute. No one suffers (at the top).

Second, the belief that because you are paying top dollar for this 'talent' you are getting real geniuses. You are, in most cases, getting smart people but that does not mean wise and certainly doesn't mean experience­d. The fact is, business is like any other endeavor, there are not that many people at the peak of the apex in terms of skills, intelligen­ce, and foresight. So, as a client, you are frequently getting someone who is no better than someone you could easily hire yourself.

More to follow...
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Mark Cobb
Common Sense Lives Here
12:31 PM on 08/22/2010
You have no idea how much this article angers me. I once worked for a company that hired these consultant­s. You want to know what the result was? 12 out of 14 managers were put on warnings, were forced to resign, and/or were terminated­. You have no idea what went on in this place. Daily reports were changed almost monthly, either by adding on additional informatio­n or scrapping them completely and replacing them with new ones. There was no getting around a daily morning call to report the previous day's numbers no matter if you had a customer scheduled appointmen­t or were short-hand­ed and your attention was needed elsewhere. God forbid you miss that call!

And then there were all of the "calling events" that managers and some customer service people have to conduct which is now daily. Where was the time for the customer? Where was the time for consistant business calls and results? Answer: There wasn't. The result? As the article states the result became low morale and decreased productivi­ty. And what does the CEO get as a result of this lack of procuctivi­ty? A raise of course!

So let's sum up...who wins? The bosses. Who loses? The employee, the customer and ultimately the stock holder. By the way, the stockholde­r is the only group that senior management really cares about. Let all the others eat cake. It's "Catch 22", only a 21st century version.
09:13 AM on 08/22/2010
A very thoughtful article. These consultant­s sound like quacks who would ask you to have broad spectrum antibiotic­s for any sniffle or cold, consequenc­es be dammed.
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bryanzth
Honest to Goodness USA Patriot!
09:06 PM on 08/22/2010
And then one, as a human being, gets to work for such consultant­s. The plot thickens.

BZ.
This user has chosen to opt out of the Badges program
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08:36 AM on 08/22/2010
MBWA (Managemen­t by walking around - Bill Hewlett & Davie Packard) - is the surest, best way to make sure that a company is the right size and properly focused on the person with the money (AKA customer).

It turns out that the people in the company with the most direct contact with the people with money to spend
, have the best ideas about what is working and not working in the company and have good ideas on how to improve the situation.

As a consultant I have learned to dress like the peons in the company, wander around and talk with them over a beer or soda, then carefully wrap their ideas in current jargon and present it with great flair to upper management who give me a nice check. The senior management could do the exact same thing by taking off their suits, putting on a knit shirt and some blue jeans and walking around.

Bill and Dave at HP knew this from the start and built a great company. Their only real mistakes were taking it public and hiring MBAs to run it. The MBAs soon became elitist and focused on the next quarter instead of what the customers needed. This is how Carly was able to almost completely destroy something that Bill & Dave carefully built.

It has been my experience that private companies are much better focused on the long term business than public companies that are only looking for next week's dollar.