Corporate Responsibility or Sustainability is more than the idea of 'doing well by doing good' it is a business strategy borne of the recognition that to be - and stay - competitive in a global marketplace one needs to compete for the hearts, minds, and souls of employees as well as customers. As the baby boomers slowly exit the stage, more and more Millennials are coming into the workplace. And their values will have as much of an impact on the way businesses operate as the boomers did when they transformed the workplace of their traditionalist peers.
So how can businesses not only respond but get ahead of this 'new wave'?
- Hire for passion, train for skill - If employees define a company, rather than hiring for specific skills that are needed, what is critically needed are values and passions that match the corporate culture. A talented naysayer is often more detrimental to the company than someone who gets 'it' but struggles to perform at full capacity. Those who share you mission and your values are critical to your success. They are less likely to waste time and resources, more likely to offer suggestions on process improvements that support your mission, etc.