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John Pavley

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The Environmental Cost of "Design First"

Posted: 07/07/2012 11:52 am

I have all sorts of gadgets and computers that I don't use and I'm not comfortable getting rid of. It's not that I'm sentimentally attached to these things -- well, not to all of them. I still think my original Apple Newton MessagePad from 1993 is pretty sweet, as is my Danger Hiptop from 2002. But you can have my collection of leftover HP Inkjet printers!

The problem with throwing these things away is that computer electronics are made out of poisons. A single phone or laptop or monitor by itself isn't very dangerous to the environment. But there are millions of devices with computer chips manufactured every year and millions of them become obsolete every year. Computer chips contain toxic materials like lead, mercury and chromium. You should not eat computer chips and you have to be careful about how you dispose of them.

The dangerous nature of digital waste is not a new problem, and way back in the early '00s EPEAT was created to set standards for "green electronics." While EPEAT's standards are not legally binding, they have been widely supported by governments and consumer electronics companies. The list of participating manufacturers includes almost all the well-known brands that you're going to find in stores or online. EPEAT is a model of industry self-regulation, using jointly created standards instead of government policy to solve a serious environmental health issue.

One of the companies that helped set the EPEAT standards was Apple. And this week Apple just informed EPEAT that they are opting out of the standard!

So this is pretty serious. Apple is the thought leader for the tech industry right now. It will be hard for Samsung, Microsoft, Google and Sony to continue to support a standard that Cupertino is not supporting. It costs time, resources and money to keep computer waste out of landfills and water tables. If the first mover gives up on EPEAT, then the fast followers are sure to follow.

So why did Apple drop out of green computing? Is it too expensive? Is it too time consuming? Does it make Apple products non-competitive? According to CIO Journal, it was "design direction."

Blast you twee designers and your cutting-edge, hipster ways! You are killing the environment! (Sorry, I got carried away. Some of my best friends are designers!)

It might be hard for some folks to take Apple's explanation seriously. After all, isn't it possible to design cool products that are also environmentally friendly?

Maybe not.

Since the rise of the iPhone, Android and thin-obsessed laptops, the ability to easily and safely dispose of consumer electronics has disappeared. All these sleek, screw-less, wireless devices have to be glued and soldered together. Not only can't these things be repaired or upgraded, but they also can not be pulled apart to recycle their components.

This makes me mad because I think we could all put up with a little more clunkiness if it meant less poison deposited in the soil. After all, it's a design and fashion problem, not a technical problem. Just like smart fashionistas will not wear furs, maybe it's time for smart digerati not to buy phones without screws.

 

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I have all sorts of gadgets and computers that I don't use and I'm not comfortable getting rid of. It's not that I'm sentimentally attached to these things -- well, not to all of them. I still think m...
I have all sorts of gadgets and computers that I don't use and I'm not comfortable getting rid of. It's not that I'm sentimentally attached to these things -- well, not to all of them. I still think m...
 
 
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09:42 AM on 07/16/2012
Prakash Sinha
Apple seems to have realized the mistake and took the about turn (another example of great leadership @ Apple) :-)
http://www.fastcompany.com/1842811/apples-about-turn-all-eligible-products-rejoin-epeat
03:09 PM on 07/12/2012
Apple is a thought leader maybe, but not an action leader.

Apple's unibody laptops start as solid Aluminium billets that are cut to the outline dimensions of the device before 13 milling processes shave away about 97% of the material. The unibody has fixing points inside for all the electronics and wires, while the single piece construction means it is stronger.

Aluminium requires some of the highest energy input to process from raw.

Now as a counterpoint take the Asus Zen book. Stamped aluminium with milling to finish. Waste 3-5% and still as impressive a piece of design and engineering.

The bigger point is that they are selling more product lines that don't allow any third party repairs or upgrading. The product doesn't grow with the user needs, and before anyone suggests they are plenty well specc'd, just remember a powerful laptop 5years ago is easily beat by a smartphone today.

Apple repairs are outrageously expensive. Now look to Italy where all products come with 2yr guarantees and Apple's refusal to extend their 1yr warranty to match the 2yr standard is damning enough. In fact to really put it into perspective, for the first few years the iPod came with a ridiculous 6month warranty! What the hell does that say, especially when the first few generations of the iPod had well know battery degradation issues.

Form before function, planet or consumers and after profit margins is what Apple stands for today. And it makes me sad.
12:38 PM on 07/11/2012
I agree with you 100%, John. I find it shocking that they made this decision and I am still hopeful that there will be an announcement that let's the people know what is going on.

I find it interesting that iPads and machines of this form factor are starting to replace laptops and desktops as the standard for consumer computing. My hope is that the iPad's smaller size and greater desirability will lead to a vastly diminished landfill/toxin load. Ipads seem like they last a very long time (there is always someone that wants a hand me down) and since Apple accepts anything that they've ever made for recycling when they are used up or broken they will be handled properly.

But, while that sounds good the bad side is that many, many more computing devices are sold now than ever before. So even reduced materials, more recycling, longer use cycles -- even all this does little to offset the damage that we are doing.

So here here to the idea of clunky and reusable. And may I add a desire for a way to deal with older hardware such that it may still be used. There is no reason to orphan an iPad when it is too old to run the newest OS, for instance. That is exactly what happens, though. Users with older OSes have no access to older versions of applications to run on them.
04:18 PM on 07/10/2012
I don't know why anyone is surprised at Apple's actions. Their record of environmental pollution in China would make the oil industry blush. Not to mention their unbroken record of creating wealth through the exploitation of child slaves in China. Anyone using an Apple product is partaking in these evils.

We like to think we would be different than our slave owning ancestors. We like to think we are different than the evil polluting corporations, and their leaders who put their self-interest above all. We like to think we would have chosen differently.

Fact is, if we are holding an apple product in our hand, or have one on our desktop, we have made that decision. If we buy Apple we are the polluters, we are the slave owners. And our rationalizations to the contrary are as weak as the excuses our ancestors made about their slaves.
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Hunter3203
Beer is proof God loves us and wants us to b happy
03:51 PM on 07/10/2012
How are these things recycled anyway? Is it possible to just melt them down en masse under controlled conditions? All the plastic would become liquid at a fairly low temperature and could be syphoned off. On and on until all the materials were separated.
11:46 PM on 07/09/2012
Let's think about this logically:

OK, so let's say I purchase a new expensive electronic product now, in 2012. If it stops working in a few months, a year, two years, three, what will I do? What would MOST people do? Take it to the dumpster? NO! I'd get it repaired! OK, four to five years later, what would be the logical thing to do? Maybe sell it or give it away? After that, what about laws regulating how ANY WASTE is taken care of? What about waste management companies, used resellers, etc.? Mechanics have to deal with this with motor oil, filters, batteries. Why must the manufacturers of electronics be the only ones responsible when they're being made? It's more of a problem that so-called "first world" citizens dispose of everything so readily and don't think about TRYING to responsibly deal with how they dispose of items that are supposedly not worth anything anymore. We have Goodwill Computerworks around here that sells many old computers, some really old. This serves many good purposes: people disposing responsibly, jobs for Goodwill people, lower income individuals can get good prices on perhaps older, but still functional electronics.
08:43 PM on 07/09/2012
This is an area where Europe has successful lead the way with legislation in the past. The backward US ignored hazardous substances in products while the EU passed legislation requiring the reduction of it in products. Particularly lead, but also other substances.

The result was that it wasn't worth it for the manufacturers to build different products for the EU versus the US. Nobody wanted to build lead-free materials for the EU market and also lead-filled materials for the US market. So the EU standards became the defacto standards in the US.

Companies like Apple and HP didn't find it cost effective to split their production into more-poisonous products for the US and less-poisonous products for the EU, so they just built common less-poisonous products for both markets. Of course they also started marketing their new "environmentally friendly" products -- like it was their decision.

That's pretty typical for big corporations. They whine and complain and lobby against things like this, then in the rare cases where they lose they start marketing campaigns touting how they've decided to start building more socially responsible products.
06:15 PM on 07/09/2012
There are special e-waste collection days for these products in many cities.
08:50 PM on 07/09/2012
The point of the article was that Apple's new product designs are increasingly unfriendly toward trying to break apart the product and recycle the various components in order to keep the hazardous materials out of the environment. In other words, e-waste collection worked well for older products because the products could be disassembled and their individual components recycled. These modern products are making the e-waste collection less viable because of the difficulty of breaking apart these new products so the individual components can be recycled.
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Frog of War
I'm left handed, I'm right handed, I'm amphibious
10:25 AM on 07/09/2012
Wow, maybe the author should spend a little less time whining about the designs of widgets and gidgets and check in to the modern designs of landfills and recycling technology. None of his concerns are valid in regards to disposal of these items. Modern waste management techniqiues and procedures are every bit as high tech as the gadgets he wants to see designed better. Where he sees no ability to recycle or dispose of these things, others see a business opportunity and are capitalizing on it.
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HUFFPOST SUPER USER
Jack Shroff
Did Jesus cherish the American Way ?
05:51 PM on 07/10/2012
Please list a few of these modern miracles.
09:46 AM on 07/09/2012
This reminds me of California's law for zero emission cars over a decade ago. The law, which would have banned 90% of gasoline powered cards, was passed despite Detroit's crocodile tears and pearl clutching. Toyota at the time believed the law was sacrosanct and carried on with the development of the Prius. Later, under Detroit pressure, the law was rescinded. The Big 3 celebrated their brawn and short sightedness, yet 10 years later the Big 3 were bankrupt, the US made electric car DOA, global warming continuing its exponential increase and Toyota grew to capture 10% of the world market share with the Prius as its PR vehicle.

Basically, make the EPEAT suggestions law. Industry will follow.
11:09 PM on 07/08/2012
Exactly - all of these new products can be pulled apart and recycled, just not according to the EPEAT dictates of how the items must be constructed and taken apart. These are details that will do nothing to hinder the profitability of recycling. Someone is always going to make money recycling these items. Let's stop with the Chicken Little prognostications and deal with reality.
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Realitycher4u
07:52 PM on 07/08/2012
FYI, Apple has the smallest foot print when it comes to waste because the screen is glass the case is aluminum, the mother boards are small and have almost everything on them (not upgradable) and their average life is longer since people seem to keep Apple computers and phone longer. I am not a total fan of Apple because when my hard drive failed they would not allow me to buy a new one to install and keep my old one (they give you BS saying they must test them) I really don't want all my information out there because of a bad policy). They do somethings very well but when they do something bad it is over the top!
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deweaver
Scientist, businessman, semi-retired
10:16 AM on 07/08/2012
As the design of electronics has changed, the recycling and disposal options are changing, but standards like EPEAT don't change as fast. Unlike government standards and green regulations, having someone like APPLE drop out tells EPEAT to change faster.

Perhaps in the future, we won't even consider disassembly of old electronics and will recycle them by just grinding them up and separating the components.
10:59 AM on 07/08/2012
Guess what happens when you "grind" an injection molded design on some of the highest density batteries in the world?
09:13 AM on 07/08/2012
I believe Apple is still taking products back for recycling. They just aren't certifying that any neighborhood recycler can process it. According to Apple's website: "In 2011, Apple global recycling once again exceeded our 70 percent goal, and we are confident that we will maintain this level through 2015."

http://www.apple.com/environment/#recycling
11:00 AM on 07/08/2012
They were given the chance to do this already in 07/08, and declined with some choice words for Greenpeace. Flip-flopping Apple.
12:52 AM on 07/08/2012
Electronic devices are not "made out of poisons". They are actually made out of mostly rather harmless chemicals. If you want to see poisons, go into your local garden center. That's where you can by them bottled up against anything people think does not belong in or on the soil.

Having sad that, there are some ground rules in recycling electronics and as long as those are being followed, even billions of devices do not pose much of an issue in terms of release of unwanted substances. It's where people in the recycling business are cutting corners where things are getting dicy.

As for regulations... the industry is very well regulated by BINDING law. What goes into these devices has been thoroughly tested and is on the very harmless side of industrial products. Of course, if you break that LCD screen and you just have to lick it to taste what's in it... well, no amount of regulation can help you with that.