One of the best social media sites for businesses is LinkedIn. As a freelancer, LinkedIn has been a great help to me as part of my professional and personal branding.
My LinkedIn profile has led to getting gigs, as well as introduced me to some great partners and projects. LinkedIn is the premier social media network for professionals, and it is a great resource when you want to grow your business.
As with most online branding tools, however, you do need to be conscientious when you create your profile. Your LinkedIn profile should be attractive and accurate for best results. Here are 7 tweaks you can make to improve your LinkedIn profile for better business results:
1. Professional Picture
Add a professional picture to your LinkedIn profile. You'll get a higher response rate and build the image you want for your business. A
in how you are perceived.
2. Fill in the Summary
You might be tempted to leave the summary blank, but don't. This is your chance to write a short description of what you do. Use active language and keep it short. Make sure your value is apparent.
3. Customize Your LinkedIn Profile Link
Increasingly, potential clients ask me to point them to my LinkedIn profile. I don't want to send them to something that looks long and unprofessional. Instead, I have a customized link:
. It's clean and simple, and it sends the right branding message.
4. Include Professional Skills
If you want to show that you are qualified, including your professional skills on your LinkedIn profile is a good idea. This is especially true if you own a freelance business, like I do. Let people know you are qualified and it can help your career as well as your business.
5. Publicize Interests
Are you looking for new business opportunities and partners? Filling out the interests section can help you make new connections that can benefit you later on. It's a great way to connect with likeminded people who share your vision, and it might even lead to new business opportunities.
6. Optimize Your LinkedIn Profile
Make sure that you optimize your profile with the help of keywords. Use keywords in your headline, summary, and other sections. Tweak your experiences and interests to include keywords that can make you more searchable. LinkedIn acts as a search engine as well as a social network and you want to be optimized.
7. Consider Joining a Group
LinkedIn offers different group opportunities. Participating in some carefully chosen groups can help you
. You don't want to be overwhelmed, so make sure you are careful about which groups you join. You want to offer insights, and be seen as a leader, but you still need to make sure you have time to grow your business.
LinkedIn can be a great way to increase your visibility and connect with potential clients, customers, and business partners. Make a few tweaks to your LinkedIn profile, and you can see better leads and more profitable opportunities.
Our 2024 Coverage Needs You
It's Another Trump-Biden Showdown — And We Need Your Help
The Future Of Democracy Is At Stake
Our 2024 Coverage Needs You
Your Loyalty Means The World To Us
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
The 2024 election is heating up, and women's rights, health care, voting rights, and the very future of democracy are all at stake. Donald Trump will face Joe Biden in the most consequential vote of our time. And HuffPost will be there, covering every twist and turn. America's future hangs in the balance. Would you consider contributing to support our journalism and keep it free for all during this critical season?
HuffPost believes news should be accessible to everyone, regardless of their ability to pay for it. We rely on readers like you to help fund our work. Any contribution you can make — even as little as $2 — goes directly toward supporting the impactful journalism that we will continue to produce this year. Thank you for being part of our story.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
It's official: Donald Trump will face Joe Biden this fall in the presidential election. As we face the most consequential presidential election of our time, HuffPost is committed to bringing you up-to-date, accurate news about the 2024 race. While other outlets have retreated behind paywalls, you can trust our news will stay free.
But we can't do it without your help. Reader funding is one of the key ways we support our newsroom. Would you consider making a donation to help fund our news during this critical time? Your contributions are vital to supporting a free press.
Contribute as little as $2 to keep our journalism free and accessible to all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. If circumstances have changed since you last contributed, we hope you'll consider contributing to HuffPost once more.
Support HuffPostAlready contributed? Log in to hide these messages.