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John Zogby

John Zogby

Posted: February 5, 2010 01:49 PM

Boiling Tea

What's Your Reaction:

Co-authored by Zeljka Buturovic, PhD

The attitude toward the Tea Party movement is an emerging division in the American electorate. Those who support and those who oppose the Tea Party agenda are often as different as conservatives and progressives. The Tea Party attitude is more predictive of President Barack Obama's approval than are education, race, religious and party affiliation. In addition, a very large portion of the likely electorate sides with or against Tea Partiers, leaving few moderate voices in between.

Tea Partiers are not a fringe phenomenon. The political views of those who identify with Tea Partiers from a distance and those who are actively engaged in the movement are very similar. From the perspective of Tea Party detractors, the sympathizers are for the most part as extreme as are actual Tea Party organizers and participants.

And there are plenty of those sympathizers. While people who are official members of Tea Party organizations and those who attend Tea Parties are relatively few, those who are generally sympathetic to their cause are many. In fact, taken together, these three groups comprise 47% of likely voters according to our latest survey. Senator Scott Brown's assertion that he could not win with a mere support of the Tea Party Movement misses this larger point: Tea Party activists can elect few people but Tea Party supporters can elect many more and winning without at least some of the Tea Party sympathetic vote is, at the present moment, a tall order.

On the other hand, 32% of likely voters say they have nothing in common with Tea Partiers, and 11% say they don't believe in much of what the group believes and would never join in one of their protests. Sandwiched between two large extremes are those who believe in some of their goals but consider them to be too outside the mainstream. Thus, we can divide the likely electorate into three categories:

I belong to one of the Tea Party organizations 7% 47% Tea Party Supporters
I do not belong to an organization, but I have attended Tea Party protests 8%
I believe in most of their agenda, but do not belong to a Tea Party organization nor have I attended a protest 32%
I believe in some of their goals, but they are too outside the mainstream for me 8% 8% Ambivalent about Tea Party
I don't believe in much of what they believe and would never join in one of their protests 11% 43% Opposed to Tea Party
I have nothing in common with Tea Partiers 32%
Other 2% 2% Other

President Obama's approval among Tea Party supporters is very close to zero. In a very real sense, this is the most uniting feature of the movement. Yet, in the wake of the Senate election in Massachusetts, many Democrats seem to believe that they can co-opt the movement's populist rhetoric, by lashing out at Wall Street and talking about jobs, and in that way harness its intensity while changing its target.

The success of this strategy is by no means assured. The populist wave is at odds with Washington on a lot of levels. Only 9% of them voted for Obama to begin with. While they are sometimes perceived as the voice of the independents, this is not entirely true, though they are somewhat less partisan than Tea Party detractors. For example, 32% of Tea Party supporters are independents, compared to 24% of their opponents, and 61% of Tea Party supporters call themselves Republicans while 71% of those who dislike Tea Partiers are Democrats.

However, a majority of both Tea Partiers and their detractors are partisan and it is unlikely that the current administration can gain much ground among them. To the contrary, rather than calming them down, the White House's economic populism might merely shift Tea Partiers' attention to their other grievances. And a loud airing of these fresh grievances might turn out to be more damaging to the administration and more widely recognized as legitimate.

For example, take a look at the Tea Partiers' position on profiling, the causes of terrorism and its view of the quality of the public discussion about it:

Which of the following best describes your personal view?

Overall Tea Party Supporters Ambivalent about Tea Party Opposed to Tea Party
I support ethnic and religious profiling 53% 86% 60% 21%
I do not support ethnic and religious profiling though I believe it can be effective 16% 6% 27% 24%
I don't support ethnic and religious profiling and I do not think it is effective 22% 2% 8% 45%
Other 4% 4% 2% 4%
Not sure 4% 3% 3% 6%

Which of the following do you think plays the most important role in terrorists' motivation to attack the US?

Overall Tea Party Supporters Ambivalent about Tea Party Opposed to Tea party
Making Islam the world's dominant religion 33% 60% 26% 7%
Resentment of Western power and influence 27% 21% 31% 32%
U.S. support for Israel 12% 7% 15% 19%
Death and damage caused by US military 8% 1% 5% 15%
Poverty 6% 2% 10% 10%
Western freedoms 3% 4% 5% 2%
Psychological disorders 3% 1% 4% 5%
Other 5% 3% 3% 7%
Not sure 3% 0% 2% 4%

There is too much political correctness in discussion of terrorism:

Overall Tea Party Supporters Ambivalent about Tea Party Opposed to Tea Party
Strongly agree 59% 93% 56% 27%
Somewhat agree 17% 4% 34% 24%
Somewhat disagree 12% 1% 9% 24%
Strongly disagree 10% 1% 2% 21%
Not sure 3% 0% 0% 5%


The data suggests that terrorism can be used to reinforce unity among Tea Partiers while scoring legitimate points with detractors. And it appears that Republicans are increasingly recognizing this and might have already utilized it in the recent Massachusetts election. Politico reported that Brown's advisers thought the "terrorism issue actually broke more in Brown's favor than did his opposition to Obama's health care reform plan." Though some surveys showed health care to be the most important issue for Massachusetts voters and the public is relatively satisfied with the president's handling of terrorism, Brown did not shy away from his views that he was against civil trials for accused terrorists and that water-boarding was not torture. Consistent with this, data from recent elections in Massachusetts shows that Brown out-performed Mitt Romney in conservative districts while he underperformed him in more moderate, suburban districts.

Though, on average, somewhat more male with a somewhat less formal education than their detractors, Tea Partiers are most distinguished by their attitudes, not their demographics. The anger driving opposition to Washington is primarily directed at the ideas of the intellectual elite, of which health care reform is just one expression. For example, they are much less likely than their opponents (5% vs. 40%) to take the globalist view of their residence as planet Earth - a view, one would guess, shared by a substantive proportion of the cosmopolitan elite. Likewise, popularity of Sarah Palin with the movement is probably more due to mutual animosity between her and assorted intellectuals than to her principled policy positions.

Contrary to the often repeated claim that Tea Partiers lack agreed upon set of views, our data shows that terrorism and perceived unwillingness to talk about it in a straightforward manner might be another issue around which opposition to Washington will rally. Ironically, shifting their attention from health care might make Tea Partiers angrier.

John Zogby is president and CEO of Zogby International, a global polling and market research company. He is the author of The Way We'll Be: The Zogby Report on the Transformation of the American Dream (Random House, 2008).

Co-author Zeljka Buturovic has been a research associate at Zogby International since 2008. She holds a doctorate in psychology from Columbia University.