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Internet Famous

Posted: 06/29/09 11:13 AM ET

I have to get better at the part where they ask me what kind of musician I am, because that's where I always get stuck. It happened to me just the other night at a party when I was swapping what-do-you-do's with someone I had just met. I breezed through "I'm a musician" pretty smoothly, and in a powerful demonstration of my own personal growth, did it without apologizing, rolling my eyes, or looking at the floor in shame. At the ripe old age of 38 I have finally come to terms with the fact that I make music. These days it's the follow-up question that gets to me.

I usually start with a straightforward description, telling them that I'm a singer/songwriter and that I do a kind of folk-influenced pop that is sometimes funny and sometimes about geeky things. This is a terrible way to put it, and it usually fails to satisfy them. That's because it doesn't address the question they really want to ask: is this poorly-dressed, shaggy fellow a famous rock star, or is he just an unemployed guy in a crappy rock band? They want to know, is it actually my job to be a singer/songwriter? And if so, am I, like, a famous person?

Lately I've been thinking a lot about this last question because I've been putting together a live concert DVD, BEST. CONCERT. EVER., which means I've spent countless hours in the edit room watching myself pretend to be a famous rock star. It's bizarre. There I am on stage, holding my arms above my head in an awkwardly triumphant pose shouting "Thank you San Francisco, we love you!" into the microphone while an audience of people, many of them dressed as zombies, scream and cheer. I sure look like a rock star there on that DVD, but there's something about that term that doesn't quite feel right.

I am what you might call "Internet Famous." While it's true that I can assemble an audience of cheering zombies out there in the real world, the real core of my fame on my website www.JonathanCoulton.com. I don't get much radio airplay and I'm not in record stores, so if you've heard of me it's probably through some kind of new media channel like podcasts, blogs, YouTube or Pandora. Or maybe you play video games and you heard my music in Rock Band or Portal. Or maybe your friend, who loves the new Battlestar Galactica and whom you always call for help with your computer, emailed you an mp3 or dragged you to one of my live shows. It cannot be denied, I owe every bit of my success to the geeks.

And while it's true that geek culture has lately become a more visible part of popular culture, it's not always a great match. The way geeks simultaneously create and consume culture is so vastly different from the way we all used to be entertained, it's not surprising that there's not a lot of real cross talk. You will probably never see a network television show about LOLCats, which is kind of surprising when you think of how many millions of people enjoy LOLCats. Sure, a lot of people know about LOLCats, but is it famous?

The answer is yes, it is famous the way I am famous, which is to say only sometimes, and in a weirdly fuzzy and context-dependent kind of way. It's the best of both worlds really: when I am among fans a truly amazing thing happens -- we construct a bubble of reality, this tiny alternate universe in which I am somehow, impossibly, a famous rock star. It feels fantastic, but it only lasts as long as we're together. An hour later, and half a block down the street, I am once again a poorly-dressed, shaggy unknown (and secret Internet Superstar). All of which is a very difficult thing to convey to someone you just met at a party. That's why I'm currently working on saying the words "Internet Superstar" with a straight face.

 
 
 
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09:01 PM on 06/30/2009
there's a difference between "fad" and "fame".

michael jackson was famous. LOLcats is a fad.

i live in SF, was a pro soundman for a Grammy-winning band, surf the internet everyday and i have never heard of Jonathan Coulton. so - not even Internet Famous if i'm any barometer.

wouldn't wish Fame on my worst enemy, but if you want it - go for it. good luck with the new product.
01:36 AM on 07/01/2009
yer on rhapsody - i'll check it out

peace
photo
HUFFPOST SUPER USER
SimonOne
05:25 PM on 06/30/2009
As a musician myself I'm used to people saying "good luck with your music". I find that interesting because it seems everyone is aware that becoming "known" (much less "famous") is really a matter of luck these days more than anything else.

Record companies no longer have the money to throw at artists, the kind of money they used to use to keep their artists in the public eye. Look at the musicians we still think of as "famous". The overwhelming majority are artists who were signed by the majors and who established themselves ahead of the advent of free downloads and independent artist web sites. It'll be interesting to see what happens as these acts drop off the radar one-by-one and see what rises to the surface. I suspect that musical taste will become less and less homogeneous and we'll tend to listen to an increasingly more eclectic mix of sounds created by friends as well as personal discoveries of non-famous musicians who make music every bit as satisfying as any past celebrity.

And though you didn't ask, my band is XUK. :)
11:10 PM on 06/29/2009
Jonathan, you have songs on Rock Band.

Zeppelin doesn't have songs on Rock Band.

Game over, man. Game over.
07:10 PM on 06/29/2009
Huge, HUGE fan of yours!!! My sister used to work for your publicist, and she introduced me to your music. We went to a concert of yours in NYC last year, and I was floored by the fact that I while we were surrounded by my "people," the IT geeks, not hers, the "publicity" folk, she was having a GREAT time.

Then again, she knows good stuff when she sees it and good people when she meets them. You, my man, are both.

You are truly a class act, and I'm so glad to see you on HuffPo!! I look forward to seeing more from you.
06:50 PM on 06/29/2009
Am sorry to say I have not heard your tunes yet and will have to give a listen! But was just thinking kinda along those lines today, as I put together the cover art on an upcoming CD of my tunes. Honestly I do not care a whit if only a very few (I am starting with only 50 copies) will get it and like it. I think the thrill of it all is what counts to me. I will likely never be famous, and don't care if I'm not.

What gets me is, I'm more famous on the cheezburger site, where I've been on the lolcat home page twice and people write about making posters of the pix I captioned. That's thousands or like you said millions of people, not 50.

And those captions took maybe 20 minutes total of my time, while the CD is a compilation of the last 8 years' worth of songwriting and recording.

So what is fame worth, then?
06:05 PM on 06/29/2009
We believe you're famous, Jonathan. Either that or we're all suffering from a mass delusion. Maybe it's the birth of a conspiracy theory, in a grassy knoll-type way: "Many people in the early part of the 21st century claimed that a hairy musical geek appeared to them in the guise of a rock star. Despite denials from Entertainment Weekly, Rolling Stone and an Obama-chaired Board of Inquiry that this man ever existed, millions of people still gather in front of their computers on the first of May to celebrate the existence of this mysterious figure. "JoCo Day" has been condemned by religious figures...but is now sponsored by Fox News.

Be careful what you wish for; one day you might have to seek the sanctuary of a country with an unreliable internet service in order to gain some blessed privacy. ;)
05:47 PM on 06/29/2009
I know what you mean. I am also "internet famous" as a writer. I have a worldwide following, but no one knows about me in real life!
03:17 PM on 06/29/2009
Jonathan,

Great to see you on HuffPo. Your music was the soundtrack to my senior year in college as my friends and I eagerly awaited the latest Thing-a-week. Your music was the soundtrack to our graduation party.

I've seen you twice at PAX now and my old college roommate is obseesive about seeing your show any time you are in Seattle.

I guess what I'm saying is that you've always seemed like a rock star to us. I do see your point, however, about being "internet famous." I'm sometimes surprised when I'm talking to non-geeks and they haven't heard of you or LOLCats or something else that is a regular part of internet life. It is like we live in a whole other country sometimes.