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Joshua Kors

Joshua Kors

Posted: December 15, 2010 12:10 PM

"I'm constantly surprised at what gets a reaction and what doesn't," Time funnyman Joel Stein once told me. Stein said he'd written pieces he was sure were viral classics, like his impassioned account of chopping off his mullet. Then... nothing. Not even a blip on the blogosphere. "Then I'd toss off some piece about peanut allergies, and suddenly my mailbox erupts."

This week I found out exactly what Stein was talking about. In recent months I've published exclusive interviews with Adam Carolla, Dr. Drew and Oscar winner Dustin Lance Black. Each piece appeared and disappeared virtually unnoticed. Then Monday I ran a brief comic riff about returning my iMac to the Apple store, perturbed that the computer didn't come with a Windows installation CD. Suddenly my inbox exploded.

"People like you make me sick," wrote one reader. "I will send a couple of emails off to your editor to let them know just how unqualified you are." "Dear Josh," wrote another reader in 48-point balloon type, "you are an idiot." And: "Your iMac is not the problem. You are the problem. There are so many moronic flaws in your article that I am surprised that you learned to tie your shoes or feed yourself." And: "The entire Internet is laughing at you."

On the post board, readers were equally vicious—and more creative. "You don't know anything about computers, yet you write a review about one," wrote one poster. "That's like me, as a gay man, writing an article about the best birth control." Another scoffed at my title, investigative reporter: "This article's title should be changed to 'I Don't Investigate Very Well; Allow Me to Demonstrate.'" Another reader empathized with my PC-to-Mac transition. "This is JUST like my experience," he wrote. "I rode a bike for nearly 10 years. I switched to a car and it didn't work the same, so I returned it two weeks later." And my favorite: "Mr. Kors: I am ashamed that your descendants learned to walk upright and harness the power of fire." (I left it to another reader to explain that it was my ancestors, not my descendants, that harnessed fire's power.)

The vitriolic posts reminded me just how flat the print medium is, how readers so angered by my piece weren't there to see me wink at the screen, chuckle at my pseudo-serious twists of phrase. It's a phenomenon Roger Ebert, now mute, wrote about beautifully last week: "[Stressing] certain words, adding inflection, adjusting pace... these areas are almost as important as the words themselves in getting a message across." With typed words alone, wrote Ebert, people will never truly understand him.

There were a few, of course, who did pick up on my comic intentions. "I have not stopped laughing from reading this article," wrote one reader, comparing my piece to one of The Onion's deadpan classics. Another said I reminded him of one of the great comic icons, Andy Rooney. Both of us, he wrote, sounded "old, tired, cranky, out of touch, and too fundamentally lazy to use even simple tools."





A dozen more pleaded to know: was I joking? "A friend of mine bet me a decent amount of money, sure of the fact that nobody who works professionally anywhere near computers could be so terribly inept when it comes to actually using them," wrote Mauzy B.

"He continued on that if someone were so embarrassingly inexperienced with basic computer function... they wouldn't dare write an article under their own name, listing point-by-point how little they knew because it would obviously be career suicide. I, having worked in retail and having experienced a customer who tried to return a phone because it 'didn't have good sound,' only to realize they had been holding it upside down, have considerably less faith in humanity and think you were actually serious."


So... was I? Well, I did buy an iMac and did return it. But I didn't send it back because the computer's font size was too small or because I was scared by the iMac's interest in taking my photo. I simply realized I was more comfortable with Windows' set-up and PC's programs. So I returned it.

You wouldn't think a stranger's purchasing and then returning a household appliance would be enough to get a reader frothing at the mouth. But for jtillwick, that was all it took. "[You] douche!" he wrote. "You should be ashamed." Last month I purchased a blender from K-Mart, then returned it when I realized it was missing both the "Grate" and "Liquefy" buttons. Glad I never told jtillwick about that.

To me, the worst emails were not the ones questioning my manhood (or its size) but those who pushed further and questioned my military reporting—the years I've spent covering soldiers from Iraq and Afghanistan now struggling to get proper medical care for their wounds. Many a first date has not liked my jokes. But none have directed that discontent towards the men and women in uniform who, despite pressure to stay silent, bravely stepped forward to speak with me about serious flaws in our country's disability benefits system.

As my mailbag grew heavier and more acidic, I found myself thinking of Adam Lambert's wonderful comments in Dan Savage's "It Gets Better" video series. It does get better, Lambert told struggling gay teens. But "even someone like me, someone that has recently come into some success... even I get bullied," Lambert says. "You look under any comment section in any article, and there are bullies in there telling me I'm a faggot, that I'm ugly... all this crap."

Dozens of letters yesterday asked me to expound on my thoughts about Mac vs. PC, Snow Leopard vs. Windows. Instead, I want to push the conversation is this direction. Why is it that people who would never say such caustic and hurtful things to a person face to face feel perfectly comfortable—crouched behind a computer, protected by the shield of anonymity—lobbing verbal grenades at others? How would they feel if they opened their mailbox to these letters? Do they not realize that a real person will be reading their acerbic insults?

Part of Mark Zuckerberg's genius was to push this country towards a real-name culture. To use his site is to use your real name—no pseudonyms, no anonymity—and to use your real name is to be forced to stand by your words.

Of course, Facebook isn't everywhere. This week I'm left to wonder whether the rest of the web has been left to rot, to devolve into a hostile cultural wasteland where vicious is the norm and anyone can unload their vitriol on anyone else, without consequences or public rebuke, for crimes big or, in the case of Mac's font size, small.






Follow Joshua Kors on Facebook: www.facebook.com/joshua.kors

 

Follow Joshua Kors on Twitter: www.twitter.com/joshuakors

"I'm constantly surprised at what gets a reaction and what doesn't," Time funnyman Joel Stein once told me. Stein said he'd written pieces he was sure were viral classics, like his impassioned accoun...
"I'm constantly surprised at what gets a reaction and what doesn't," Time funnyman Joel Stein once told me. Stein said he'd written pieces he was sure were viral classics, like his impassioned accoun...
 
 
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06:15 PM on 12/22/2010
His comic intentions? Wow...who knew he had a sense of humor?
01:59 PM on 12/20/2010
"(I left it to another reader to explain that it was my ancestors, not my descendants, that harnessed fire's power.)"

Ha, ha, ha, man you are thick :) What he meant was that you're even further back the evolution line than the first guys who came upright. Do you get it? First there was you and then, after many, many generations came the creatures who stood up on two feet.

So… your favorite, huh?

No wonder it's your favorite comment
02:12 AM on 12/19/2010
There are some I have met who have specific needs of PCs, usually enthusiastic gamers or computer science gurus who are doing specialized creative computing or hard core programming, and, really, more power to them. For a Mac lover, watching an average consumer tussling with a PC - and refusing to even try a Mac - is like having someone refuse to use a washing machine. Sure, you can keep on washing your clothes by hand, they do get clean in the end, and I'm sure you're more comfortable with this method you're used to, but it takes so much longer and so much more work ... why wouldn't you want to use an easier way?? Yes, it took me a very short adjustment period to become used to my Mac because I was so used to every dratted thing with computers being so complicated and the Mac way was so simple, I honestly couldn't believe it was really just that easy. I kept thinking there must be some extra 20 steps in there I'm missing, surely I'm not doing it right if I didn't go through nine hidden menus, make a minimum of three attempts and ensure that there is just the right conjuction of Jupiter and Venus with the 4th Apex of Saturn ... precisely what my runes said was needed for this installation. Ccome into the light, it's nice here! :-)
05:36 PM on 12/18/2010
Sorry, but the "relax guys, it was just satire" defense rings as insincere. The author admits he IN FACT bought and returned an iMac; most people don't waste their time buying things (only to return them) without good reason.

No, all the reasons he offered in the original article for returning are popularly-held misbeliefs and urban legends actually proffered by customers at Apple Stores when returning, so he's yet another consumer who heard good things about Macs at some cocktail party (or from the editor who chewed him out for his lack of technical savvy compared to the kids these days), so he purchased one to solve a problem without researching whether the product WOULD in fact SOLVE his problem.

So he's now covering the tracks that exposed his lack of computer literacy and failure to investigate before purchasing.

Let's hope he investigates his reports more carefully than he researches purchases (incl. blenders).
01:04 AM on 12/19/2010
I think you said it yourself: "all the reasons he offered in the original article for returning are popularly-­held misbeliefs and urban legends actually proffered by customers at Apple Stores when returning"

Don't you think it's possible that that's where he GOT all those reasons?

I've had a Macbook Pro for the past 2 years as my primary home computer after using PCs for far enough back that my first one had an amber monitor and DOS. (I still have my VIC 20)

But... although I did a few years as a graphic designer using Macs at work, most of my experience has been coding, and for the first few weeks I had the Macbook at home, I seriously considered taking it back too, for the same reason Kors gave. I was more comfortable with the Windows tools I used every day. I STILL use a Windows box at work (because that's what they have), and am still more familiar with Putty and Textpad than I am with Terminal and BB Edit. I know all the little shortcuts and macros I've created over the years.

I kept the Mac because it IS a well designed machine, and it has the first touchpad I've ever actually been as comfortable with as I am with a mouse. Gestures rock.

I don't KNOW that he actually meant the previous article as satire, but I think it's a reasonable explanation.
03:56 PM on 12/18/2010
I'm not buying it. Plus this has nothing with it gets better. Stop trying to hide your ignorance behind a legitimate cause.
03:23 PM on 12/18/2010
I'm just here for the Adam Lambert mention. LOL. Although I do love my powerbook more than some members of my family.

However I got here, it was interesting to read the original piece, responses and this follow up article. The internet can be a particularly ugly place under the cloak of anonymity. But also a fascinating one. I completely understand arguing passionately for causes close to your heart. Would I do battle over the honor of my powerbook? I just might. What continues to baffle me though, are people who are nasty just for the sake of being nasty, ready to take any side of an argument for the sheer joy they seem to derive from trolling and spreading misery. I wonder what the psychology behind that particular affliction is.

Anyway, regardless, thanks for posting the It Gets Better vid at the bottom of your article. Even if the connecting thread was gossamer thin, I don't really care. The more people that see the message of Dan Savage's heartfelt project the better, and Adam Lambert's message is particularly poignant yet empowering.
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11:24 AM on 12/18/2010
As a fellow writer and occasional contributor to Mad magazine, I didn't realize your screed was intended to be humorous. As you mentioned, it's difficult to convey irony using nothing but text. I had nothing but trouble with my MacBook Pro when my wife first bought it for me as a gift a couple of years ago, and thought about taking it back. Eventually I had the system board replaced, and couldn't be happier with it now. But I use Windows on my desktop, writing all my articles on the Mac and transferring them to the desktop when I'm done. That way all I have to back up is the server.

So I guess there's no reason you can't use both Windows and Mac. I'm not a Mac fanboy, but I do appreciate the great quality and construction of the MacBook - especially its lightness compared to, say, my wife's Toshiba laptop, which can actually cut off the circulation in my legs. To each his own.
01:23 AM on 12/18/2010
Satire is no joke. It is a nervous weapon. I have used it successfully and unsuccessfully. Seemingly, so have you. One of the keys, if we examine a classic like "A Modest Proposal," is hyperbole of sufficient magnitude. Your article failed in that regard, but I don't think it some unfixable character flaw. Also, a satirical piece works well if there is a telltale tip, such as setting a news event in the future, or in this case installing your "EyeMac OS." But the most important piece that was missing is that effective satire has purpose, and resonates with known experience. In this case, it might have worked to complain of the fact that for each piece of software you installed, Steve Jobs popped up on your screen in a black turtleneck to explain how magical it is, with accompanying applause. OK, that's not hilarious, but I haven't put much time in. The point is, it fits with a narrative being lampooned (Steve Jobs' endless product launches) and it skewers the excessive adoration of Mac fans.
As to why people are rude when have anonymity, that's easier: because they can be.
11:08 PM on 12/17/2010
After reading the first article, I was left thinking; this is hilarious, I'm sure he'll get a few bites with his trolling. And then I remembered; the Mac v. PC wars are a 'take no prisoners' tribal sort of affair, and the humour will be lost on the combatants. I mean seriously; it's in the COMEDY section for Chrissakes! Your other articles are well-written, thoughtful and indicative of someone not in possession of a room temperature intelligence. How people seemed to miss that isn't a mystery though: Once you question their golden calf (I'm looking at all of you, Mac, Windows, Linux, whatever), they cease to be rational and become every bit the fanboy they proclaim they are not. I can't wait to see some of the more egregious offenders from the last article appear in this thread to defend themselves and their shameworthy posts.
10:54 PM on 12/17/2010
Thou doth protest too much. I read again your "Returning" post. There are some lame attempts at humor scattered through the piece, but if the overall piece is satire, it is very well camouflaged indeed. Was the original piece a failed satire or was the author merely dismayed to find out how misbegotten his post was and upset by the (justified) lack of a positive response? I can't speak to the details of the abusive emails he received. But as for the comments following the original post, how many readers have the patience for such drivel.

If you can't stand the heat, stay out of the kitchen.
10:41 PM on 12/17/2010
Maybe all the acidic vitriol was just satire.
05:23 PM on 12/18/2010
Thank you.
05:52 PM on 12/18/2010
Touche.

For if the author of the original article can trot out the satire defense, then why cannot all the so-called "Mac vitriolic fanboys" do the same (where dismissing anyone over the age of 18 as a 'boy' is insulting, FWIW)?

Just another example of how some can rail against the insensitivity of others, without realizing how their poor choice of words and erroneous facts are equally as offensive to others.
09:57 PM on 12/17/2010
The vile response comes from a couple things, but I think its mostly cognitive dissonance. I am a Linux user. Yesterday, I came in to work, and my laptop was crapped out. I went to best buy, bought an HP for $650, swapped my old hard drive (an SSD I had purchased fairly recently), and it booted up. Zero problems. A comparable mac is about $1800. Seriously. i5 processor, 4gigs of ddr3 ram. That's macbook pro territory. I've had this discussion before, that its not EXACTLY the same, or the OS "just works", which even if you're going over the top in your article, we all know that's simply not true (by "we" I mean not mac-heads). Still, almost 3 of my laptops for one.

You have to justify that. Somehow. Cognitive dissonance. An extra $200, OK. I like it. Double the price? This must be the best thing in the world, and I'll defend it as such. I honestly think that's what takes a disagreement about preference into the realm of vicious attack. Seriously. Everybody says Linux sucks, but you're all misinformed, and I don't really care what you think. See. No hatred. I saved $1000+. No viruses. Free software. Most things "just work". I'm happy. I don't even have to say that macs are bad. They're not. I just have to imply they're really overpriced and I get dismissed at best, or a serious angry debate at worst. In person too.
03:01 PM on 12/18/2010
You can imply all the things you want and not get dismissed or have to deal with an angry debate.

If a user is more tech savvy, I agree that they can save a lot of money and buy a PC then get rid of Windows and use Linux and have most things "just work" without the virus issues. Clearly, with this approach you can save money. However, I don't agree the macs are "really" overpriced. No point in debating facts and figures on this, there is plenty of evidence to back me up.
01:06 AM on 12/19/2010
Yes, the initial cost is higher than with PCs. However, I paid $1000 for my first iBook and 6 years later, we had to replace the hard drive for $100. If the average PC laptop dies after a couple of years, you wind up paying much more in the long run having to replace an $800 laptop every 2 years ... I spent $1100 in 6 yrs, the PCs would have cost me $2400. So, sure I paid more to purchase a Mac, but I never had to repurchase one in 6 years. Not a bad deal at all. I will admit that switching from PC to Mac did take some acclimation, primarily, teaching myself how function in a world in which every task was a whole heck of a lot easier to accomplish. I love that most everything in the Mac world is plug and play, intuitively set up so you can jump in and get started as quickly as possible. I hate having to navigate a million menus to uncover a function, and that Windows seems to insist that every user must think like a computer programmer. I'm an artist, I don't write code and I have no desire to.
09:02 PM on 12/17/2010
If that was satire, it was fail.

You condemn others for writing vitriolic things about you, but you yourself wrote something vitriolic.
10:10 PM on 12/17/2010
I get the satire. I get the other levels of humor. I see a lot of truth in Mr Kors' experience and I thank him for sharing it. I haven't read anything vitriolic in either the original piece or this follow-up.

I don't want to presume I understand your reaction, Mr Chan. Just please reassure me it's not an emotional reaction to criticism of an inanimate tool.
03:21 PM on 12/18/2010
@ekent - its as little dismissive that you'd need reassurance about Bhakti's reactions. The criticism wasn't directed so much at the inanimate tool as the folks who took issue with the writing.

To a certain degree, the writer has blamed the readers for not assuming his writing was satire (reading the original I don't think it was... It was attempting to be humorous) rarely a useful tactic. However, this response article clearly goes on to state the premise of the original was true - he bought a computer, decided he didn't like it, and returned it. He used fact based or joking (both?) assertions to explain his conclusions and most of the readers didn't see the joke (if it was in fact a joke) and responded to the statements as if they were decriptively accurate. They sought to "explain" to the author the error of his ways, and in some cases to insult him for his apparent stupidity. It appears the author is not interested in either sort of response.

As you say, I assume Mr. Kors' experience is factual. As we all know, different strokes for different folks. I personally have a totally different and opposite set of experiences.
08:27 PM on 12/17/2010
I know article #1 wasn't satire. Comical sure but it was real life and useful as such.
Why do people attack through anonymous words on the net? Insecurity mostly. By being nasty and vicious with their words they feel powerful. Whereas in their normal lives they are not. Cruelty is usually bred from being the victim; those comments most heinous were probably from people subjugated and oppressed and lashing out is their only way of redeeming themselves in their own eyes.
It's them not you.
06:51 PM on 12/17/2010
The cult of Apple - kind of humorous. Most of the people who slammed you would never do so to your face - they are too chickenshit. I have an iPhone (like it) and think Macs are good computers. But I like Windows PCs much better, because when they go south, I can fix 'em. Now, my friend who just bought a Mac (nice screen, BTW) did so because he was tired of all the junk that he'd collected (virii, spam, etc) in his exploration of the Internet. I told him about software that would take care of his problems, but he was having none of it. He drank the Kool-Aide.

It really is a "less filling" vs. "more taste" situation. I tend to believe the masses though - Mac lost in the marketplace. Period.

Great satire - too bad people need to attack your writing without having clue 1.
03:29 PM on 12/18/2010
The cult of MS, kind of humorous as well. Most people who slammed the writer are indeed taking advantage of the anonymous of the nature of the internet. Is it helpful to call this chickenshit?

I don't agree that Mac vs PC is like "Tastes Great" - "Less Filling", or Coke vs Pepsi, but okay, most people get the analogy. I do encourage you not to follow the masses, I mean that in the general sense not as it relates PCs or Macs. But, do what works for you, without needing to assert that your choices are right for anyone else but you.