Often times the goal of a cooking method or technique is to achieve a brown color. Grilling, roasting, sauteing, searing, etc. etc., all processes undertaken to give color ingredients.
Brown food tastes better; we see the color in cooked foods and subconsciously are drawn to it. Charred steak, roasted vegetables, caramel sauce, toasted bread, golden brown fried potatoes; they all look very appetizing. Our brains know it, but does our mind understand it?
Let me try to explain. There are two types of browning:
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Caramelization - Wikipedia, the free encyclopedia
Maillard reaction - Wikipedia, the free encyclopedia
Thanks.
Also browning (look up acrylamide) when there is protein and a "reducing" sugar http://en.wikipedia.org/wiki/Reducing_sugar involved and it happens whether the food is homemade or processed.
But like all else, its a matter of how much you consume. I'm not sure we all want to switch to 100% boiled food.
Cancer is a modern, man-made disease caused by environmental factors such as pollution and diet, a study by University of Manchester scientists has strongly suggested.
http://www.manchester.ac.uk/aboutus/news/display/?id=6243
My daughter-in-law's brother won't eat white food. Milk, alfredo sauce, clam chowder, mayo... you name it. Taste isn't the issue; it's color.
http://www.styleyourfood.com