iPhone app iPad app Android phone app Android tablet app More

Featuring fresh takes and real-time analysis from HuffPost's signature lineup of contributors
Justina McCaffrey

GET UPDATES FROM Justina McCaffrey
 

How Wedding Gowns Transform Women

Posted: 12/01/11 03:03 AM ET

As a wedding dress designer, I travel to my own trunk shows and I see firsthand the women getting married and their choices, concerns, and ideas. Despite what we know about reality TV and bridezillas, not every bride is an exhibitionist, and not every bride is excited to be a bride.

There's a certain group of brides who show up to the bridal salon in their business attire. They throw down their very important car keys, swing their heads back and put one hand on their hips while checking an iPhone or Blackberry in the other, and firmly state in baritone that they just want to wear a white suit. I suspect that these women are successful, and smart. They don't want to be manipulated and cycloned into the uncontrollable matrix of wedding preparations.

I am always amazed by these women! I usually respond that I have no pantsuits available, and that they should try a narrow and simple dress. I am not sure how this happens but when a woman tries on my dresses, she is immediately transfigured. It may be due to the whiteness of the fabric, or the definition of her body through the silhouette of the dress, and the natural flow of the expensive silk brushing against her legs as she moves. She tries her first dress on and is shocked by her own beauty. She begins to trust me. I suggest the same shape in lace, and she marvels at how skinny she looks and wonders at the many years she has professionally hidden herself in cashmere and heavy black tights. Bit by bit we inch our way into curiously trying on larger dresses and in one courageous statement she squeaks, "Can we try a veil?" The moment a veil is placed on her head she begins to cry, and then to sob.

It is the abandoned dream and vision of herself that was once forgotten somewhere between the divorce of her parents, high school exams, and her first broken heart. It is the internal struggle of regrets versus survival and that suddenly in the mirror a vision of herself looking like she is in love, and looking like she is vulnerable, and even giddy with joy makes her uncomfortable. It is a woman that she does not know. It is the woman she used to be, even as a little girl.

As a child, she would dream of being in love. Images from Disney movies, ballet, music, and TV convinced her some gallant man would profess his indisputable love for her and then confirm his aching desire to spend eternity with her in a perfect wedding.

I think that these thoughts are quite typical of young girls. They dream of being coveted, and they dream of being a princess. As little girls become teens and young women, often their princess fantasies are stamped out and substituted by professional protocol, and corporate culture. They have to fight for themselves to get ahead and protect themselves. They are taught not to rely on others, especially men. Reality and dashed expectations have given them a somewhat hard edge.

Even now in the middle of planning their weddings, they are still carrying the baggage of years of suppressed dreams and desires.

My work isn't just about making dresses, it's about helping women reclaim their identity, and embrace the truth of who they are. It is showing these beautiful, dignified, and intelligent women through the silence of the gowns, that they should expect to be coveted, loved, and admired not just for what they do and whether they're successful, but for living within the acceptance, truth, and beauty of who they are.

Part of the creative process for me is not just creating the dress, but watching the bride become who she is. There's a transformation from the woman who entered the salon as a manager of sorts with a massive to-do list that included buying a dress, to the woman who sees herself as a bride, someone to love and be loved.

 
As a wedding dress designer, I travel to my own trunk shows and I see firsthand the women getting married and their choices, concerns, and ideas. Despite what we know about reality TV and bridezillas,...
As a wedding dress designer, I travel to my own trunk shows and I see firsthand the women getting married and their choices, concerns, and ideas. Despite what we know about reality TV and bridezillas,...
 
 
  • Comments
  • 18
  • Pending Comments
  • 0
  • View FAQ
Comments are closed for this entry
View All
Favorites
Recency  | 
Popularity
Page: 1 2  Next ›  Last »  (2 total)
photo
HUFFPOST SUPER USER
DrVeronicaEyeMD
07:37 PM on 12/28/2011
I love being a woman and also a bride at my point in life. I choose a custom designed dress which is gold. Brides might benefit from considering other colors that feel more appropriate to their souls than white. My dress makes me feel like "The Queen". Since I am a curvy woman rather than a 6 -foot size 00 supermodel shown by the popular designers of wedding dresses, I decided to give a designer who catered to woman like me the honor of creating my vision.
I would recommend that more women use designers like Justina or the talented designer I used www.therezfleetwoodbridal.com
HUFFPOST SUPER USER
Kelly Jade
04:12 PM on 12/24/2011
This just seems to play into "every woman is just a little girl inside" and can be transformed into something softer.

I never imagined my wedding day as a little girl. I was more concerned with being a little girl. I do not hold some fearful little voice inside me that really actually yearns to be a princess in a big poofy dress that has been squashed by feminism or something like that. A poofy dress doesn't "empower" me anymore than an expensive car. I empower me through my actions. Since when did empower because a buzz word to sell things?

Just because you put a big price tag on it and call it "more than a" whatever doesn't make it so.
12:19 AM on 12/24/2011
OK, let's be honest here, everybody likes to look great not just in their wedding day but every day, why?, because of fashion, don't get me wrong I love to look good, but I wouldn't cry over a dress!, it's just clothes, they don't make you different, they just change the perspective of how you see yourself and the fact that you're going to use it in the day that you're gonna start you're "fairytale" adds to the sentimentalism of the occasion and the dress. People, don't let yourselves be seduced by great designers brands, why would you pay so much for a dress you're gonna wear for a few hours? I mean it doesn't make sense to me, try to see that that day the only important thing is the person you love, the other material stuff it's not important when there's love, if you have enough love the dress, the party, the cake.....they could not even be there, it's just the 2 of you and nothing else matters.
photo
Jen Kwok
Comedian & Bride To Be!
02:37 PM on 12/22/2011
I went gown shopping for the first time and I was totally shocked by how different dresses made me feel - pretty, caged, sexy, stiff - but never self-actualized! My friend and I are designing a dress together, and I am very excited for it to reflect my personality, but do I expect the dress to help me figure out my personality? Um...no.
06:11 AM on 12/19/2011
I made 2 Christmas tree skirts out of my wedding dress, one for my mother and one for me. I still have leftover lace, beading, and satin to make wedding books for my son should he get married. Lots better than it sitting in a box up in an attic without seeing the light of day.
photo
HUFFPOST SUPER USER
DrVeronicaEyeMD
07:38 PM on 12/28/2011
Way to recycle
photo
HUFFPOST SUPER USER
April Pells
03:40 PM on 12/18/2011
I just threw up in my mouth. Seriously? This is the most self-serving bullcrap post I have read here in a while. I never wanted to be a princess. My wedding dress was a nice dress that was perfect for my ceremony. It did not help me "reclaim my identity". Dear lord, this is just ridiculous. It's a freaking dress, people. Not a metaphor for a lost childhood, and if that IS what a wedding dress is to you, maybe you shouldn't be getting married.
09:45 AM on 12/14/2011
More marketing to vulnerable, insecure women who will probably regret getting married at all in less than a year.
10:31 PM on 12/12/2011
The first dress I tried on did not make me shocked by my own beauty as the author puts it. It was hideous!! I looked terrible in it and I wanted to get out of there as quickly as possible.
photo
HUFFPOST SUPER USER
DSevere
Deviant mind
03:52 PM on 12/10/2011
When I got married 10 years ago, I had an awful time finding a dress for my wedding, which was a big party on a riverboat in New Orleans, with a Pagan ceremony. After looking at a zillion overpriced, hideous dresses, I was finally in a Goth store, where I saw a lovely corseted black dress, and I said, "if only that was available in white, it would be perfect." And it turned out, the Goth store had a wedding selection online, and the dress WAS available in white. $375 and I felt fabulous.

(and, 5 years later, it made a great Halloween costume, added fangs, a bouquet of dead flowers and stage blood and went as the Bride of Dracula. A big hit. And they say you can't reuse your wedding dress... ;) )
photo
JR1126
actor, author of Shut Up & Dance!
03:48 PM on 12/10/2011
This is exactly what my book (Shut Up and Dance) is about. Note to those of you making comments like "the man I marry would love me in jeans" etc. You are missing the point. This is about empowerment and intergration. It is saying that we don't need to renounce our vulnerablity in order to be powerful--we don't need to "ape" the man. Rather, while we can change the world wearing a "power suit", we can do it in a white gown too.
04:49 PM on 12/09/2011
My, but I hope that if I ever marry, the gentleman is capable of coveting and cherishing me (including the truth of who I am) while I'm wearing jeans, a business suit, or my work-out grungies -- and particularly while I'm nailing numbers to the wall or up to my elbows in paint and clay.

If he can manage that, I'm then happy to see if I look pretty in white, since weddings are conventionally a festive occasion. But if the hypothetical he was fine with my dark silk opera-going dress, it does all the feminine things for my figure that I could ask and, since I chose it for pure delight rather than to conform to social convention, is absolutely part of the truth of who I am.
12:12 AM on 12/08/2011
I thought this was beautiful. Well written by a woman who takes pride in what she does for her customers. I also feel it was very true. I agree that the dress is not at all what makes a man love you, that's nonsense and not what she said at all. I didn't settle for the dress instead of the experience, the dress ENHANCED the experience. Who wants to look like anything less than a princess on one of the most important days of her life? ( I say ONE of the most important days because it comes second only to the birth of my children) If you didn't dream of being swept off of your feet by prince charming as a young girl then you missed out. It was a wonderful fantasy that I was lucky enough to live out. My wedding day was about nothing more than my husband and I expressing a lifelong commitment to eachother and I am glad I got to look like a princess, and he wore a tux and looked like my prince charming. It was beautiful. Was the day centered around my dress? Not at all. But on one of the most beautiful days of my life I felt like the most beautiful girl on the planet. The man I love loved me back just as much AND my dress helped me feel like the princess I already knew I was. And we lived Happily Ever After!
08:43 PM on 12/05/2011
Coveted? I want someone to yearn to possess me?
I need my princess fantasy fulfilled?
Who are these people?

And how sad they must be to have to settle for the dress instead of the experience. A dress does not make you a princess. It does not make a man express and create a commitment of enduring love. The right man and the hard work of a marriage does that.
12:17 PM on 12/05/2011
Good comments!
12:14 PM on 12/05/2011
It is true. Almost everyone wants to have nice looking since it can gain confidence and happiness.