On September 26, more than 5,000 people will be heading to Dallas to gather for Retail's Digital Summit. From retail companies, to technology solutions, start-up innovators and many more- it is being called a "who's who" from the digital retail community. How does one go about organizing their 2 1/2 days at the Summit? Below I have highlighted a few of my Must-Attend's happening at this years can't miss event for the digital retailer.
Digital Marketing Workshop
Monday, September 26 | 8:00-5:00 pm {Separate Registration and Additional Fee apply}
A valuable day-long deep dive into the latest digital marketing tactics and best practices that produce results and is beneficial for all levels from new to seasoned digital pro. On the Retail's Digital Summit website, they list learning how using Live Chat coupled with big data to drive revenue, gaining 28 proven customer acquisition tips you can put to work immediately and much more that you will walk away with in your toolbox.
A great list of interesting topics and well-suited speakers at this Workshop makes this Workshop top my list. If you still have questions at the end of the day, join the Speaker Roundtables and ask fellow digital commerce executives your questions regarding: paid search, SEO, email, mobile, marketplaces, affiliates, attribution and more.
Post Session Chats
Tuesday, September 27 | 4:15-5:00 pm
I've found that the most learning actually takes place when you put the like-minded folks together in a more intimate, free-form setting and that is exactly what the Post Session Chats do. No matter what your area of interest: Cross border eCommerce, Customer Experience, Cutting Edge Digital, Omnichannel Retail or Digital Marketing; it is all available in focused groups of guided discussion. Come ready with your questions to these casual chats, led by some of the best in the biz.
One-on-One eCommerce Strategy Session
Monday, Tuesday, Wednesday | By Appointment
From needing solutions for a specific problem to simply needing a fresh perspective, these 30 minute sessions by Echidna (one of the retail industry's most trusted eCommerce team of experts), have proven invaluable for retailers over the years. Topics to discuss include eCommerce re-platforming guidance, looking for outside custom analytics, increasing conversions, User Experience improvement and eCommerce usability. Echidna clients include the likes of Kohl's, Michael Kors, Aveda and more.
The icing on the cake is that every retailer who has a 1:1 is guaranteed a Jawbone Mini Jambox and one lucky retailer will take away an Apple Watch! You can request your appointment by clicking here.
Keynote: Digital Retail's Fast Track: Virtually there with AR/VR
Wednesday, September 28 | 9:15 am - 10:30 am
I was thrilled to see a keynote focused on augmented and virtual reality on the list and would highly recommended catching this talk. It is rare to have this type of opportunity to see how some of the "tops" in the industry are using AR/VR to transform the way retailers and brands touch consumers digitally. If you are not overly familiar, AR/VS is predicated to be a $120 billion market by 2020 (that is only a few years, folks).
Mitch Joel, President of Mirum will host this year's Digital Retail Fast Track Program and is joined by Johnna Marcus, Senior Director, Sephora Innovation Lab, Sephora and Sophie Miller, Business Development, Tango, Google.