03/18/2010 05:12 am ET | Updated May 25, 2011

Is Dr. Fox-enstein - Roger Ailes - Building Another Monster?

In Mary Shelley's Frankenstein, her classic work from 1818, Dr.
Victor Frankenstein brings life to the lifeless. Larger and more powerful than
an average man, Dr. Frankenstein's creation strikes fear in the hearts of those
it encounters. Remember, this monster was only man-like -- a far cry from the real

With Halloween just around the
corner, Fox News president Roger Ailes -- a former Republican communications guru
-- is looking more and
more like the news industry's Dr. Frankenstein. For months now, he has been
putting the finishing touches on his first monster, Fox News Channel, just as
its bride, Fox Business Network, is showing signs of life.

His main tactic has been all too apparent: steal conservative media
figures from real news networks like CNN, MSNBC, and ABC in order to build
something new from the pieces -- something that only superficially resembles
a legitimate news outlet.

Last spring, conspiracy-loving crybaby Glenn
Beck claimed that Ailes wooed him over to Fox News from CNN Headline News by
stressing the conservative network's opposition to the president. Beck even told one newspaper that Ailes had likened Fox News' battle
against Obama to the Alamo.

Then there was Tucker Carlson in May. Fresh off yet another canceled show -- first with CNN and then with MSNBC -- and a brief stint on
ABC's Dancing With The Stars, the
conservative man-boy cable host known for his bow-tie fetish landed with a bang
at Fox News, declaring,
"I've waited a long time to get here."

Luring two big right-wing names to
Fox News Channel's roster allowed Ailes to focus on Fox Business Network, his answer
to NBC Universal's successful business news outlet,

Since its launch in late 2007, Fox
Business has been plagued with horrible ratings.
In fact, CNBC sometimes outperformed the new conservative business
outlet by a margin of 10-to-1. It's hardly surprising, then, that Ailes
has turned his focus to the struggling network.

Just last month, Fox Business announced
that it would begin carrying a weekday simulcast of Don Imus' radio program.
Imus is, of course, far better known for his long
of outrageous and at times racist and sexist comments than for his
chops. In fact, he'll likely represent the word "business" in his new employer's
name about as well as his new colleagues represent the word "news" in Fox News

Imus comes to Fox Business from the little-known and little-watched RFD-TV, his television home
following his high-profile firing from MSNBC and CBS radio in 2007 for referring
to the Rutgers
University women's
basketball team as "nappy-headed hos."

September would prove to be a barn
burner of a month for Ailes. In addition to Imus, John Stossel, a correspondent for the ABC newsmagazine
20/20, also announced his
intention to join Fox Business. Stossel will no doubt feel right at home -- he has a long history of
denying the scientific reality of global climate
and promoting a cornucopia of right-wing myths and distortions. So
much so that Fox's Chris Wallace described
Stossel as a "very natural fit at Fox because he is a contrarian, and he's a

So what's next for Fox Business?
Well, according to recent reports, CNN's immigrant-bashing conspiracy theorist Lou Dobbs met with Ailes over dinner last month. Could Dobbs be taking
his loony
for President Obama's already-available birth certificate to Fox Business?
It seems plausible.
Years before CNN turned over its airwaves to Dobbs for his nightly
broadcasts of immigrant-smearing hysteria and right-wing fringe
causes of the day, Dobbs was something of a respected financial news anchor.

Surely, Imus, Stossel, and Dobbs won't be enough to breathe new
life into Ailes' monster bride of a network. He's going to need a few more
high-profile names before he's able to shout "It's alive!" from the rooftops. But

Perhaps Ailes could sign Michael
Savage, the third-highest-rated radio host in America, who was fired by MSNBC in 2003 for describing a caller as "a sodomite" and telling him to "get
AIDS and die." While he's at it, he could also snatch up Pat Buchanan, the former CNN and MSNBC
host who currently serves as resident cranky uncle and political commentator for
the latter. Surely, they could use someone with
his decades-long
of racism, sexism, xenophobia, homophobia, defending of
, and whitewashing of
the Holocaust

We might as well refer to Ailes as
Dr. Fox-enstein at this point. After all, his relentless abuse of the
journalistic form is just as frightening as Shelley's chilling fictional tale of
scientific experimentation run amok
-- perhaps more so.

Karl Frisch is a senior fellow at Media Matters for America, a progressive media watchdog and research and information center based in Washington, D.C. Frisch also contributes to County Fair,
a media blog featuring links to progressive media criticism from around
the Web as well as original commentary. You can follow him on Twitter, Facebook, and YouTube, or sign up to receive his columns by email.