THE BLOG

Why Niching Is Irrelevant

06/16/2015 06:21 pm ET | Updated Jun 15, 2016

Let's come back to more of a 'business building' topic. Let's put our entrepreneur hats on!

You.

You are a leader, we established that. A revolutionary fucking leader, obviously.

WITH a message.

So here is one area I see leaders REPEATEDLY make shit ridiculous for themselves when it comes to online positioning:

The ridiculous RIDICULOUS idea that you have to 'find your niche'.

And while we're at it: anything to do with having a fucking TITLE.

Can I just say one thing? Okay, probably a whole bunch of other things after that.

But one thing first:

YOU DON'T BELONG IN A BOX! So why the fuck are you trying to put yourself in one?!

You are:

Multi-passionate.

Multi-skilled.

Multi-insane.

And quite possibly multi-personality as well, but hey - no need to go there!

And here's what else:

You will NEVER be happy doing one thing, being known for one thing, teaching or preaching or selling or even leading on one thing!

And the reason is so fucking obvious and simple you might just want to smack your head on the wall when you realise it:

YOU HAVE MORE THAN ONE THING TO WHO YOU ARE.

So when you try and be -

The coach.

Or mentor.

Or guru.

In a certain area.

Or way.

And you try and package it up nice and neat and give yourself a title or a cute little slogan or something you can 'elevator pitch' what you're really saying?

Is that there's not much to you.

You're just someone who can teach something.

Or help people in a certain way.

And that 'this is what you do.

When will you see that it's not about what you do it's about who you ARE, and so the only NICHE that exists or that will ever WORK for you is the niche of being YOU!

YOU ARE THE NICHE BABY!

Which is pretty fucking cool if you think about it!

So for me, my niche is a mix of leader revolutionary fucking arrogant over the top fit freak bitch quiet introvert extrovert coffee obsessed wine loving chocolate mad mother lover fighter book crazy writer speaker salesperson generally obsessive money fame freedom chasing want to help everyone explode their awesome alignment asskickery bright colours sun worshipping trying to find my way believe I can have it all believe I can have it now believe I can have it on my terms woman.

But it's not that easy to say that that's my niche.

So for a long time I tried to be a fitness coach, or a business coach, or a life coach, and then I tried to specialise and be a particular KIND of business coach and that was maybe a little bit better but it was still just me boxing myself IN.

And here's the other thing:

This whole thing about competition, or standing out, or worrying at ALL what anybody else is doing?
So irrelevant when your niche is you.

How the hell is anybody else going to be you?!

THAT'D be weird.

Of course you see it all the time online, with uprisings of 'the next whoever', or 'the new such and such'. Which is not only ridiculous from a 'good luck with that!' point of view, but also it's just SAD.

When will people realise that the world needs who THEY are?!

And for you:

When will YOU realise that the ONLY niche, the ONLY area of expertise you can excel in and go all the way with and truly just LOVE is also the very very easiest one to understand and act from, namely YOU.
Your niche is ALL of you, as well, okay?

So when you put yourself out there, you don't just share the good, the inspiring, the 'this is what I've achieved'.

You share the fucking MADNESS, the crazy, but also the ugly the awful the terrible stuff that goes on in your head and heart. You share the stuff you're scared to share, the stuff you're scared to even THINK.

This is how you stand out.

This is how you STEP UP.

This is how you actually build a tribe you love as well, because it is based FULLY on being you.

And it's also the only way you will EVER feel that you're truly doing what you're meant to do, when you give yourself permission to express ALL of you.

So you might have a particular 'area' or 'topic' that you are more known for, or teach on, or can help people with from a 'steps' point of view, but the way that you BUILD that tribe, the way that you teach or lead on whatever you teach on, and the way that you share YOU with the world so that the RIGHT people can connect with you and you with them?

Show up.

Be you.

Say what you need to say.

Create epic shit AS you.

Repeat.

And if you want to try and pretty package up what your niche is? Try stuffing your soul into a pillbox, and see how that works out for you.

Remember -

Life is Now. Press Play.

Kat x