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Kathleen Slattery-Moschkau

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I Am 40, Hear Me Roar

Posted: 05/06/10 12:00 PM ET

I turned 40 and it started to happen. Those "damn am I getting old" aches and pains and the "well I am 40 now" sports injuries that began my slide into better-start-taking-it-easy mode. I milked that pass for all it was worth.

So as I approached a half-marathon that I had committed to several months before, I decided I would go slow. Turtle slow. And I began to map out places along the course I could phone home for a rescue pick-up.

But then it hit me, What the hell am I thinking?

When did I stop believing in and trusting my body and mind in ways that extend far beyond this race? Or better yet, why?

The road to insecurity starts with damn good marketing

I'm not alone. Middle age has become hijacked by industries capitalizing on and creating our deepest fears -- selling us fast fixes of pills, procedures, Botox and gear. Hour by hour the TV reminds us of our fragility...telling us how we feel and what we need.

And we believe them -- buying both the product and mindset.

That's where feet and Christopher McDougall enter the scene

It all started with the simple question "Why does my foot hurt?"

Christopher McDougall's doctors discouraged him from running. "People like you aren't meant to run," they told him. "Running is too hard on the body," they added. And like most of us, Christopher assumed the doctors were right and was ready to throw in the towel.

Almost ready...

Instead, that question resulted in an epic, harrowing and funny adventure, Born to Run. It's the best-seller that developed a rapidly growing cult following and has the shoe manufacturers shaking in their sneakers -- catapulting the barefoot running movement and mid-lifers up and off the couch (including me). But most lovely, it got us thinking, questioning and pushing back against the machine.

Hear Christopher's take on the shoe industry in this 2-minute snippet from my radio show:

Listen to the whole interview:







Note: I finished that half-marathon with a big cheesy smile, running faster than I had in the last decade. And for the record, I'm now 41.

 

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12:51 PM on 05/07/2010
Barefoot running may be good for some folks, but it's certainly not for me. I tried barefoot running but badly injured my knee (to be fair, I've had some minor knee issues before). I saw a sports medicine doctor who said barefoot running might only be suitable for people who don't have any feet mechanics problems. Unfortunately for me, I do have feet problems (functional flat feet, he called them), so I should never have tried barefoot running to begin with. According to the doctor, because of my functional flat feet, I need more support than barefoot running provides. Again, barefoot running is likely great for some people, but not everyone should do it. Two months later, and my knee is still not even close to fully healed.
04:51 PM on 05/07/2010
So glad you shared this. Important reminder to approach these types of things with a firm grasp on our individual circumstances.
12:32 PM on 05/07/2010
Boy do I relate. My dr. kept telling me I needed more and more cushioning in my shoes for tennis and my problems kept escalating. It wasn't until I started, very slowly, to back off the cushioned shoes and strengthen the muscles in my calf and foot that I started to feel some relief from the plantar. I do believe it's a marketing scam.
12:36 AM on 05/07/2010
There's definitely a fear that the running shoe companies are playing up. Yet the source goes much deeper. As a society we all too often default to thinking we are broken and the only way to get by is through consumption - usually in the form of stuff and drugs.

I began running barefoot or in Vibram Five Fingers and Terra Plana Evos after suffering a terrible back injury that required surgery. I have found it quite liberating to run out the front door with no shoes on. It's quite amazing what the body can do if we just let it.

For those interested in trying barefoot running or running in minimal shoes (no arch support, no padding, no heel), make sure you take it slowly. I wrote up a 12 Step Program to Run Barefoot (http://bit.ly/eGgHm) after reading of too many people injuring themselves because they did too much too soon.

Thanks for the post. Good luck!
11:17 AM on 05/07/2010
Clynton, I couldn't get your link to work. I tried a pair of the Vibram's on last weekend, but they did not have my size.

For the past month or so I have been walking around barefoot in my house and in my yard...it feels amazing (feeling the grass and earth again makes me feel like a kid). Previously, the older I got the more often I was wearing shoes (from the moment I stepped out of bed until I crawled back in at night.) I had somehow gotten the idea in my head that I needed to protect my aging feet.

I agree with you that it is super important to go slow. Right now I am running about a mile or two up on my toes (with shoes)...to start strengthening my feet.
03:05 PM on 05/06/2010
I started running a few months before turning 40. At one point I had pain in my upper leg, I was told to NEVER run again, after a few months I discovered my problem was napping on the sofa, it put a strain on my spine causing the leg pain. I now run pain free...here's to figuring out things for yourself!
05:07 PM on 05/06/2010
You nailed it. I'm learning to tune in more...the answers are usually right under our noses. I find it interesting how much weight we (including me) put into a doctor's diagnosis when he/she only sees us for 5-10 minutes. Did you read Trisha Torrey's book called "You Bet Your Life? The Ten Mistakes Every Patient Makes"? Excellent book and speaks exactly to your comment.
01:20 PM on 05/06/2010
Stilll listening...this is changing my life! I just started running after a lifetime of thinking "I can't" and that "my body isn't meant to run."
Fantastic stuff - so glad to see this great show here!
05:18 PM on 05/06/2010
Tess, every step of that half marathon I repeated the words "trust your body, trust yourself". The entire 2 hours, even when I thought I was going to puke. (smile) I'll throw a photo from the half-way point of the race up on FB tomorrow. It's so corny/euphoric it almost looks photo-shopped.
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LynnHasselberger
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01:18 PM on 05/06/2010
Great piece! Just got back from my run, actually, and was thinking... oh, it's about that time to buy new running shoes. Not going to do it (good thing, too, since my husband has been unemployed since Dec '08)

Fashion industry uses similar tactics--instilling the fear of not looking cool or being beautiful. Just give me a pair of jeans and a tee and I'm happy. That's my look.
04:59 PM on 05/06/2010
Hey Lynn, I have been wrestling with this same clothes issue. The older I get the more I can see the folly of the fashion cycles...what was in 3 months ago is so out today. Things will change just enough with hemlines, etc to make you feel like what you're wearing is inadequate. Trying to keep up was costing me my future retirement and my sanity. I actually wrote a whole book chapter on this topic...(sitting in my desk drawer doing no damn good). And like you, I'm going to wear my running shoes until those stinkers are falling off my feet. Ha!
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01:04 PM on 05/06/2010
I've been in marketing for most of my career and it is marketing 101 to connect with the fears of the consumer. Couldn't we just choose to market in a different way? That's why I loved the initial Dove campaign. On another note, when it comes to listening to a Dr's advice, I always remind myself that is it called "practicing medicine" for a reason. Do you have a filter like that through which you listen to a Dr's advice?
01:50 PM on 05/06/2010
Travis, regarding marketing in a different way, I'm with you. But here's another thought...if produce a truly superior and meaningful product, you don’t need to market based on fear.

I saw this all the time in the pharmaceutical industry. The drugs with the biggest ad budgets were the "me too" products that just wanted to grab a piece of market share (anti-depressants, cholesterol drugs, etc). They needed lots of advertising (mostly fear based) because they added no real value to the marketplace. The few drugs that truly were a break through didn't need all the hype. Overall I think the problems surrounding marketing are directly related to the tremendous amounts of crap we are producing and then have to try to sell.

The game is changing a bit with social media…we as consumers have much more power to share the good stuff and ignore the rest.

More on the dr’s advice in a bit…
11:25 AM on 05/07/2010
Hey Travis, I wanted to get back to you regarding your comment on using a filter with your physician.

As I am sitting before them, I always remind myself that they are human (not Gods) basically making their best educated guess--which may or may not be accurate. I also constantly remind myself to think about the sources of their information/decisions...medical schools that don't focus on nutrition or a holistic approach, "evidence based medicine" in the form of studies and via medical journals bought and paid for by pharma and device advertising. This may sound cynical, but it's not. It's just a reality that I accept and fully consider before agreeing to treatment. From this vantage point, I feel like I can make an empowered decision.

I'd be curious to know what other people use for filters.
12:42 PM on 05/06/2010
I am not 40, but definitely have aches and pains and unidentifiable sports injuries popping up way too often. This interview definitely left a lasting impression on me and I couldn't help but wonder...is it the shoes?