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Avatar-sands and the Oily Sky People

05/04/2010 05:12 am ET | Updated May 25, 2011

Environmental groups are picking the blockbuster James Cameron film Avatar to win the Best Picture Oscar, and not just because it is one of the coolest movies ever made.

Much like in the movie, the Canada tar sands operations, and "sky people," in the form of giant oil companies like BP and ExxonMobil, are ripping apart the earth to extract a rare and much sought after substance.

Accompanying the campaign is a full-page advertisement in the Oscar edition of Variety:

2010-03-04-AVATARSANDS_Variety_Final_P.jpg

"We want Hollywood, and the powerful thought leaders there, to know Avatar does a great job of exposing the Tar Sands," said Dr. Rick Smith, Executive Director of Environmental Defence Canada, one of 55 groups that signed the ad. "It's the world's most destructive project - Pandora's unobtanium is Canada's Tar Sands."

For more on the destructive impacts of the Canada tar sands, check out DirtyOilSands.com.