In 1964, media analyst Marshall McLuhan suggested that a given medium was more important than its message. In 2009, I sat down with Dan Rather, Geraldo Rivera, Tim Zagat, Amy Goodman, Rachel Sklar, Carol Jenkins, Bill Pullman, Bob Simon, John Ziegler, Juan Williams, Kevin Macdonald , Mary Alice Williams, and Stephen Cannell to see what they had to say about the changing face of our news media.
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