How I Started #POSHGLAM in College, New York State of Mind

As an avid entrepreneur driven by business and innovation, I thoroughly enjoy the process of taking on new projects and nurturing them to completion. A fashion magazine junkie, I made my own clothes throughout high school and college and took courses with a local designer which helped me refine my design aesthetic and served as a great compliment to my coursework in marketing.
This post was published on the now-closed HuffPost Contributor platform. Contributors control their own work and posted freely to our site. If you need to flag this entry as abusive, send us an email.

2015-10-07-1444232175-2768195-POSHGLAMCollege.jpg

As an avid entrepreneur driven by business and innovation, I thoroughly enjoy the process of taking on new projects and nurturing them to completion. A fashion magazine junkie, I made my own clothes throughout high school and college and took courses with a local designer which helped me refine my design aesthetic and served as a great compliment to my coursework in marketing.

While working for a startup during the beginning of my career, I began to realize the propensity for marketing growth on the web and the importance of building trust, and using traditional marketing as well as social media as a form of brand-building.

My Inspiration
I started my first venture, POSHGLAM while in college. I was inspired by the many talented emerging designers in New York City. I knew from the start I wanted to do something online but I wasn't quite sure how the platform would emerge.

New York has a high concentration of thought leaders who push for disruptive change in the marketplace with innovation and new ideas. The city is bustling with intelligence and fast-paced individuals who are great at thinking outside of the box. Networking proved to be my best tool for bringing POSHGLAM into fruition.

In early 2005, many of my peers were working with traditional media and didn't have the foresight to recognize the burgeoning channel the web possessed as a true competitor to glossies. As the media world began to accept the digital realm and determine the best method of ethical monetization, POSHGLAM the blog was born.

Read more on Women2.com

Popular in the Community

Close

What's Hot