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Larry Magid

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Struggling With Information Overload

Posted: 08/02/11 01:40 PM ET

Like many of you reading this, I have to deal with a constant barrage of emails along with tweets, Facebook messages, text messages and now Google+ updates. And that's on top of my landline and cellphone ringing as well as my dog needing attention and the usual interruptions from family members.

I work at home. People who work in an office often have to deal with colleagues stopping by asking, "Do you have 30 seconds?"

Well, even if that interruption really is only for 30 seconds, recovery time turns out to be between 10 to 20 times the duration of the interruption, according to Jonathan Spira, the chief analyst at Basex and author of Overload: How Too Much Information Is Hazardous to Your Organization.

Spira, a panelist at a Churchill Club event last week appropriately titled "Information Overload 2.0," said it "takes time for the neurons to fire and it takes time for you to regain your thoughts and recapture the flow of what you were thinking." And sometimes, he added, what's lost cannot be recaptured.

I used to think I could manage my own often-interrupted life by "multitasking." But except for things like walking and chewing gum, multitasking is a myth. When it comes to cognitive tasks, our brains aren't really capable of competently doing more than one thing at a time.

While I'm sitting in front of the two monitors attached to my PC, I have a Twitter feed in the lower right corner of my main screen, my word processing document in the center and a Gmail session on the other monitor. What I'm really doing is switching my attention back and forth between these three information sources. Trouble is, every time we switch our attention back and forth, it takes a little time.

"The studies we have done," said Spira "showed that attempts to multitask slowed people down, while studies other people have done have shown that the brain can't really multitask."

Molecular biologist John Medina agrees. "We are biologically incapable of processing attention-rich inputs simultaneously," he wrote in his book "Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School."

A 2007 study (PDF) conducted by Shamsi T. Iqbal of the University of Illinois and Eric Horvitz of Microsoft Research looked at how we handle switching between computer programs. While PC operating systems and processors have evolved to the point that they are very good at multitasking, the processors between our ears aren't so up-to-date. Iqbal and Horvitz found that "participants spent, on average, nearly 10 minutes on switches caused by alerts, and spent on average another 10 to 15 minutes (depending on the type of interruption) before returning to focused activity on the disrupted task."

And just because you got to work clear headed doesn't mean your brain can't become foggy as a result of how you're working. A 2005 University of London study, according to the BBC, found that "Workers distracted by email and phone calls suffer a fall in IQ more than twice that found in a marijuana smoker." And multitasking might actually be more addicting than pot. More than half of the people surveyed in that study said they always responded to an email "immediately" or as soon as possible, with 21 percent admitting they would interrupt a meeting to do so, according to the BBC.

Google Vice President Bradley Horowitz, who is managing the new Google+ project, was also on the Churchill Club panel. Horowitz said Google is trying to encourage what he called "meeting hygiene" to help people better focus. That includes times when laptops are to remain closed. I sit on the board of a couple of nonprofits and at a meeting a couple of years ago it was time to vote on something and I realized I had paid no attention to the discussion because I was reading email instead of listening to the debate.

I now try to keep my laptop closed and my smartphone in my pocket during meetings, though I sometimes slip. At other times I knowingly trade paying close attention to the people around me so that I can connect with people online.

At last week's panel, for example, I was live tweeting and updating Google+ with what the panelists were saying, which meant that potentially thousands of people around the world could learn from the very panel that I was failing to pay full attention to. And it's likely some of the people reading my tweets and posts were in meetings or on deadlines and being overloaded.

The problem of task switching also affects us behind the wheel. Studies have confirmed my intuitive sense that using a hands-free phone doesn't make you safer. I have two hands but only one brain. It's not hard to steer a car with one hand, but as I realized recently after missing a freeway off-ramp, it's awfully hard to carry on an intense conversation and keep my mind on the road.

This article first appeared in the San Jose Mercury News and Larry's site, LarrysWorld.com.

 

Follow Larry Magid on Twitter: www.twitter.com/larrymagid

 
 
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HUFFPOST SUPER USER
Reno Fickler
Head Lifeguard/Dead Sea Marina
03:27 PM on 08/04/2011
You just devastated millions of men who assumed masterbaiting while turning the pages of a magazine was 'multi-tasking.
11:34 PM on 08/03/2011
I used to be bombarded with messages from Facebook and Twitter but I just got this iPhone app, "TakingABreak". I use it to schedule break time from Facebook (it works for Twitter too). I just set it to auto reply to people when I can't or don't feel like answering. It's really great for the self proclaimed addict that feels they must be connected all the time or for the person who feels obligated to respond to everyone. It has really worked for me and I feel like I am in control.

www.takingabreakapp.com
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erebus99
Violence is the last refuge of the incompetent
12:52 PM on 08/03/2011
I have ADD so information overload has been the norm my entire life. I'm also a dental technician, a job that requires intense concentration and hand-eye coordination as well.
My solution is to keep my laptop next to me on my workbench. That may seem counter-intuitive, but the thing about the ADD brain is that in addition to being constantly distracted it also loves to hyper-focus.
So I've developed a rythmn - I put all my concentration on the work task in front of me for a set period of time and then put it down, before my attention starts to wander, and distract myself for a minute with whatever I'm doing on my laptop. Focus-distract, focus-distract. By the time I go home I'll have done a full day's worth of precision cases and made three or four comments.
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HUFFPOST SUPER USER
arkymorgan
Nobody knows the trouble I've been...
10:46 AM on 08/03/2011
Multi-tasking is just corporate-speak for 'We'd rather not hire more people to do the jobs we need doing - we like the idea of keeping people distracted and fearful of unemployment so they are willing to be browbeaten into unpaid overtime.'
02:55 AM on 08/03/2011
Oh, someone else sees reason.

It is true that there is no such thing as multitasking. One can only attempt to master the art of switching between tasks at a rapid-fire pace and then call that "multitasking". However, this comes at a cost. Continued use of this behavior will eventually erode one's ability to concentrate. Focusing on a single task becomes difficult.

Sometimes I wonder if today's demand to multitask is a conspiracy or just stupidity. Hanlon's razor leads me to consider stupidity first. One should not be forced to delve into this technologically-obsessed world. Why? Because in no way does it make the world any better. It takes just as long to clean a house now as it did 100 years ago. The Internet is steeped in miscommunication & immorality. Humanity has simply refused to learn how to use technology, yet still makes it a requirement & forces its advancement.
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HUFFPOST SUPER USER
retrievals
TAX CUTS = JOBS = BIG FAT LIE
02:36 AM on 08/03/2011
I have to agree. I refuse to talk to anybody on the phone who is obviously doing something else. They think the conversation is fine, but it's not.

Next time you're at a light behind somebody who doesn't move when the light turns green, bet you he or she is on the phone, putting make-up on, reading something, or reaching for something some place in the car.

One may be able to do two things at once, but they won't do either of them very well.
12:34 AM on 08/03/2011
Thanks for this post, Larry. Since 1997, I've been studying attention, technology, health and trends,and coined the phrase, "continuous partial attention," to describe complex multi-tasking (thus differentiating between simple and complex multi-tasking). In 2007, I discovered, that most of breath hold or shallow breath while working on screens. I studied this, including the health impacts, and in 2008, coined the phrase, "email apnea." My posts on this, and related topics, can be seen both here on HUFFPO and also at http://lindastone.net Breathing and attention are "commutative." Our breathing patterns impact our attention strategies and vice versa. Further, with email apnea, we tend to go into a "fight or flight" state. In that "vigilant" state, we experience costs to our health, and more. Our opportunity is to move toward, "Conscious Computing." That is, to become conscious enough of our breathing (I use various passive, ambient, non-invasive devices to cue me, like Heartmath's Emwave2, though other devices are beginning to come to market), that our attention and emotional sense of well-being, keep us from going into "fight or flight."

Thanks again for the post, Larry. Enjoyed reading it.
10:43 PM on 08/02/2011
Technology these days is more like a full time job!
03:49 PM on 08/02/2011
Dividing our attention is unavoidable in the real world.

Multitasking isn't "simultaneous" on most computers (multiprocessor exception), nor in human work tasks. The computer CPU and the worker CYCLE through tasks, doing a bit of each in turn, while cognizant of priorities that give a bigger chunk of time and other resources to those more important.

The key competence in doing concurrent tasks is not losing continuity in each. The CPU does it with mechanisms like the "stack" which is a list of pointers similar to bookmarks. It finishes a sub-task and comes back later without losing its place. A worker does likewise by cultivating habits of thinking emphasizing methodical steps, jotting down key info, and using something like a "clipboard manager" to preserve and recover details that our memory alone might lose.

When tasks have a continual stream of input, throughout a day for example, they are most efficiently done concurrently, not entirely sequaciously. Instead of confusion about parallel work tasks -- "multitasking is a myth", lets focus on our methodology that makes us more able to do them.

The human brain is another story. Our strata of consciousness are simultaneous which we're barely aware of. But this subject is work, and arguing that "simultaneous" thinking can fail omits that the success of multitasking is in learning to pause a train of thought in an enduring way. It's difficult, yes, but it can be learned.