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Laura Munson

Laura Munson

Posted: February 21, 2011 06:03 PM

Borders is bankrupt. You can read the facts as reported by the Wall Street Journal here.

People are crawling out of the woodwork with opinions. I'm not one of them. I'm not sure what to think.

A recent article in the New York Daily News berated the publishing world for flooding the market, much the way developers flooded Florida and Arizona and California (please, God, not Montana.) Its author believes that Border's bankruptcy and massive store shutdown is a result of the dummying down of books and America's ultimate good taste. Low-road books, massively hyped and rushed to the market; undeserving authors garnering ridiculous advances for fluff. I'm not sure if it's important to agree or disagree.

Borders owes publishers vast amounts for such books, which it bought but then could not itself sell: $41 million to Penguin and $33.8 million to Simon & Schuster. Should they remain unpaid, every editor, author and agent in America will feel the pain.

This kind of comment scares the crap out of me, mostly because I don't understand it. My feeble writer's mind wants to believe that alarmist thinking doesn't get us anywhere.

He goes on to say,

In truth, flooding the market with books doesn't work, because books aren't like shoes or groceries. Readers don't demand choice as much as they demand quality. Fewer books, rigorously edited and thoughtfully published, would have better served both readers and writers.


And this:

If there is hope for publishing, it is with modest presses and modest books, putting out titles for small but loyal audiences. But that's not something that's going to warm the heart of Penguin's CEO.


Well, I've been in the heart of Penguin and met some of the most amazing people I've ever known, who never once asked me to sell out, who treated me with total respect and dignity, and who did their best to publish my book well, and promote it the same way. They understood the message of my book (and I'll be the first one to bravely say that it ain't fluff), so this kind of comment gets my hackles up.

With Penguin sales rep Joe Cain and Bookstall's owner Roberta Rubin

The iconic and ever graceful Roberta Rubin, owner of the classic Bookstall in Winnetka, IL, wrote in a recent newsletter:

While we have viewed Borders and other big box bookstores as direct competitors, we are still, in the end, both soldiers in the army of selling books face-to-face. It gives us no satisfaction to see another brick-and-mortar bookseller in trouble.

The Bookstall plans on being there a long time, and I believe that it is because of its personal attention to quality and supporting authors. I am lucky enough to have been hosted by Roberta and her wonderful team. And I'm sure that there are plenty of Borders employees who feel that they have given the same kind of one-on-one attention to their clients. When it comes down to it, we're all humans relating with other humans, no matter where we're standing. I love that Roberta has so beautifully shown her support of just that.

The New York Daily News writer also blames MFA programs for training writers to have their eye on a six-figure advance, framing their books on the trends of the day rather than the book that they feel they must write. I used to say, "If I could just put my main character in a burqa, I'd get a book deal." I kept seeing book after book hit the stands that, to me, weren't of any substance whatsoever and yet posed as literature. I felt like my work was better than so much of the stuff out there, and still I kept falling through the cracks. I was bitter, and I felt like perhaps it was time to give up. Nothing made sense anymore.

And then I wrote an essay which struck a chord with people all over the world. And everything changed for me. And none of it went the way it was supposed to go. I didn't write a book with a burqa in it. I didn't write a book with a detective or a vampire in it. I didn't think about marketability at all. I wrote the book that I needed at that time in my life. This is good news for writers, in my opinion. That's where I'm comfortable opining -- to writers.

Regardless of what happens to the publishing industry and bookstores and books, people will always read because writers will always write, and people need stories. And to those indie bookstores out there who have held on against the massive tables of discounted books at Costco and box stores across the nation, and to those box stores who are meeting their maker or about to, and to the publishers who are doing their best to ride the changing tides of technology, I bid you all hope and high ground. Personally, I'm an indie kind of gal. Always have been. But I have learned that us/us thinking is far more productive than us/them.

It's the same way I speak to and treat developers. I respect your business. I respect your vision. But consider the migration corridors, and the flood plains and the endangered animals and water sheds... and don't be greedy. This is rural Montana. Think five-acre lots. Ten-acre lots. Not half-acre lots. That's just downright rape and pillage.

And when I see all the gated communities without one single Sold sign, I can't help but think that maybe glut corrects itself in the end. Maybe Borders is learning this lesson. I don't know. I read at a Borders in Boston and the management couldn't have been more lovely.
Like I said... we're all just people trying to live our lives. We stumble and we fall and we hopefully get back up.

TO THAT END: To the writers out there -- don't be afraid. Just keep writing what you need to write. What you must write. Don't worry about any of this. Just do your work in your room like you always have and let go of the rest. Your business is in getting down the stories. You can be greedy about that.

 
 
 
 
 
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03:50 AM on 03/16/2011
As an unpublished writer, the strain on book stores and the ever mounting demand for technology scares me. I am afraid for my book—wondering what shelf it will sit on.

Borders bankruptcy is an eye opener and additive to the changing world of publishing. There are so many factors involved—and faults—such as publishers taking on so many celebrity books for profit leaving many talented writers slamming their fists down in protest. These protests come in the form of self-publishing, which has risen in abundance. Society reads less, attention spans are disintegrating, which is stomping out these magic pages. Books lost their value; they’ve been squashed by the trend to publish for money (publishers), (self-publishing) and societies want for technology (book stores selling their replacements).

I still continue to slice, stitch and fatten my manuscript. I’m not sure what will happen to it, self-publish or traditional. I also look at my work and say, “...my work was better than so much of the stuff out there…I was bitter.” I haven’t even queried and I feel bitter with headlines reading, “Bristol Palin publishing a book”, or other big names for money. It’s disappointing to say the least, especially when the so-called ‘celebrity’ isn’t doing the time and hard work.

Even though there’s an up rise in publishing, I still have faith, and I’m crossing my fingers it will level out. Thanks for your advice and thoughts.
10:44 AM on 02/24/2011
Like Laura, I'm not sure what this means to us as writers. Surely there will be a ripple effect, but to what degree the aftershocks will rumble us....I can't predict with any certainty. For now, I'll just try to ignore the Big Money side of the business and quietly pursue the only thing over which I have control: telling stories.
08:05 PM on 02/22/2011
Thanks for the advice at the end. It brought tears.
03:55 PM on 02/22/2011
...which just goes to show why the world does not turn to the NY Daily News for its business journalism.
The Borders Bankruptcy has a lot to do with its real estate dealings (leases which are less desirable than B&N's, and which expire many years into the future) than the books it sells. Bankruptcy will allow the chain to weasel out of the leases it should not have signed.
12:40 AM on 02/22/2011
The same thing has happened to a company representing Borders and two other booksellers in Australia and New Zealand. The large booksellers selling mass market books were never places I went to. I like the smaller bookstores, mainly because I'm very absentminded. I can walk up to the counter of a good bookshop and say something like.... "I'm looking for a book by a female writer it has a horseshoe on it and it is based on her essay... oh name? I don't know Lauren... about marriage and I think it has Happiness or lack of on the cover.. not sure but I think I should read it..." (true story) and a few seconds to minutes depending on just how useless my request was a book is produced by a lovely book seller who probably deals with people like me everyday... I think the Wall Street writer is right books are not like groceries... they are very special and we like to treat them so.