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Lee Stranahan

Lee Stranahan

Posted: February 5, 2010 09:02 PM

Open Letter To James Cameron: Fairness For Visual Effects Artists

What's Your Reaction:

To James Cameron,

I'm addressing this letter to you because you and your films have been such an inspiration to so many who either watch or work in the movies. I'm asking for your help in addressing a problem that few in your audience have probably ever given a thought to -- the unfair treatment and working conditions of visual effects artists around the world.

Visual effects films were dominant commercial forces in 2009. Films like AvatarDistrict 9 and Star Trek all succeeded because they brought together visual effects with great writing, acting, directing and other cinematic elements. There are other films for which the visual effects seem to be the primary audience motivator. Without any slight, the reality is that people did not go to see recent commercially successful films like G.I. Joe or the Transformers movies for the script, music or the acting. They went in droves to see the spectacular visual effects - the "thrill ride."

For all of these films that rely heavily on visual effects, the studios and theater owners made hundreds of millions of dollars. The writers, composers and actors all will receive well-deserved residual payments for decades to come. But the visual effects artists don't receive royalties and residuals. And as one visual effects artist told me, "even in the credits, we're listed after craft services."

Like most people who work in the film, television and video game industries, visual effects artists love their jobs. They enjoy both the work itself and the ability to work on a daily basis with so many smart, creative and talented people. However, visual effects houses can be the best, most fun and high-tech sweatshops on earth. Visual effects artists typically work with no contract, no paid vacation, no benefits, and often no paid overtime. And because of the nature of the work health problems such as obesity, tendinitis and carpal tunnel syndrome are common.

The thing needed is recognition of the problem and the value of these artists. When I say "value", I'm not using that term abstractly -I mean the bottom line, practical dollars and cents value of visual effects to the film, television and video game industries. Just take a look at a list of the world's top grossing films of all time - of the top 30 films, every single one of them is a visual effects driven or animated film.  Visual effects have meant multi-billion dollar business for the studios.

Unlike every other craft in the film industry, there is no union for visual effects artists. This seems to be a matter of timing as much as anything. Modern visual effects techniques are only a few decades old, and the digital side of the visual effects arts really only has about 20 years of history as a popular filmmaking tool. The other filmmaking disciplines such as acting, directing and music composition date back to the very beginnings of the film industry.

This newness has left digital visual effects artists with absolutely no collective bargaining power whatsoever. In this age of weakened unions, many of these artists are understandably leery of the idea of unionization. Additionally, visual effects artist currently work under constant threat from producers of having their work sent off to India or China. (The irony of sending creative work to a country like China that routinely censors communications -- including the announcement of this year's Oscar® nominations -- doesn't seem to bother these bottom-line seeking producers.)

Perhaps some sort of "Union 2.0" structure is needed; a more flexible, modern institution that takes the realities of today's production environment into account , while still giving these artists some of the same basic protections and benefits that other crafts currently receive. But whatever the solution, it's important people become aware of the problem.

Mr. Cameron, you are in a unique position this Academy Awards® season. Your film Avatar has been nominated for nine Oscars. Odds are high that at some point, you'll be up on stage accepting a well deserved award. Just as you took time recently to speak out on behalf of NASA, I'm asking you to consider taking a moment to speak out on behalf of visual effects artists and how they are being treated unfairly.

Even a small statement by you will cause industry and press attention to focus on this issue. The Visual Effects Society is awarding you a well-deserved lifetime achievement award later this month. There's no question that your groundbreaking films such as Titanic, Terminator 2, and now Avatar have all fused visual effects and storytelling into movies that have succeeded both commercially and artistically.

For the sake of all the artists who have both worked for you and been inspired by your work, please allow whatever victories you have on Oscar® night to be beginning of meaningful discussion in Hollywood about fairness for the thousands of artists who create visual effects.

Lee Stranahan has worked in and written about visual effects for nearly 20 years and is host of the podcast FX Mogul Radio, where he interviews artists, executives and filmmakers about VFX. Crossposted at LeeStranahan.com

 
 
 

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04:35 PM on 03/17/2010
I liken the VFX industry to the Barnum & Bailey Circus, but at least the tortured animals get some claps from the audience!
05:10 PM on 02/17/2010
This has generated a fairly strict cap for VFX artist rates which is falling at an exponentia­lly accelerati­ng pace. Once an artist gets above a certain rate, the comfort from having a reasonable income is acutely offset by the anxiety associated with the knowledge that by having that decent rate, that artist is at all times on the chopping block; the first to go in the event of a layoff, easily replaced by new talent. And mind you, the young people beginning to flood the industry are not hacks. The only thing they lack is experience in a real production scenario, and although that inexperien­ce was once enough to make the veteran the easy choice, nowadays employers are more and more willing to take their chances on the recent green graduate.
05:09 PM on 02/17/2010
The situation here is one fully in favor of the employer, in this case producers, directors, supervisor­s, etc. As more kids come out of schools in which they are trained to be extremely proficient as VFX artists, whatever bargaining power held by veteran artists diminishes proportion­ately. Why would any employer endure even the slightest demand from someone who could easily be replaced by a fresh face costing a third of what they were paying the experience­d artist? With little in place to constrain employer choices in a free market, capitalist environmen­t, they are in full control in such a way which is clearly contrary to the tenets of equality within a reason-bas­ed, democratic social system. They can do whatever they want behind the shield of convention­al business practice.
05:15 PM on 02/17/2010
This has generated a fairly strict cap for VFX artist rates which is falling at an exponentia­lly accelerati­ng pace. Once an artist gets above a certain rate, the comfort from having a reasonable income is acutely offset by the anxiety associated with the knowledge that by having that decent rate, that artist is at all times on the chopping block; the first to go in the event of a layoff, easily replaced by new talent. And mind you, the young people beginning to flood the industry are not hacks. The only thing they lack is experience in a real production scenario, and although that inexperien­ce was once enough to make the veteran the easy choice, nowadays employers are more and more willing to take their chances on the recent green graduate.
05:18 PM on 02/17/2010
This is a situation that only benefits the employer. What once may have been healthy competitio­n between artists now only serves to raise the bar of expectatio­ns. Those expectatio­ns are addressed in the curricula of any school even marginally well-infor­med concerning the market for which the students are being prepared. So the more a veteran artist excels, the more they paint themselves into a corner, setting a higher and higher precedent for which emerging students are well prepared. Upon graduating­, those students are willing to work for just above minimum wage, with the false hope that within a couple of years, their rate will be well above, say, fifty dollars an hour. What they don't know is that as this process develops, they too will be subject to exactly what the veterans are dealing with right now, which is a rapidly falling rate ceiling, compounded with an equally rapid decrease in quality of life, due to long hours and increasing layoff anxiety.

And this doesn't even take into account the growing problem of global outsourcin­g.
02:18 PM on 02/17/2010
I worked in the film industry for many years and loved it, yet, this is a good descriptio­n of what conditions are like. Like most Artists, we take it in the gut because we love being a part of movie magic. Ive had the opportunit­y to work on some great and memorable projects and would do it over again but I just cant ignore how under appreciate­d I felt at times by the film industry as a whole. After some time I had to distance myself to regain my health which had deteriorat­ed drasticall­y (not to mention 40 pounds overweight­).

I left LA and have been working in the broadcast graphics biz for a while. After having worked in VFX, broadcast is easy, the pay is (quite incredibly­) much better and I can do it from my home office. Still I try to do as much film as I can for the sheer love of it.
02:25 PM on 02/17/2010
One other thing people must understand is that it takes many many years of training and lots of money to even be ready for a good paying industry job. If I think how much time I spend being up to date in new technologi­es and being up to date in hardware and software, id say I have probably spent more time and money paying into my craft than I have earned out of it. i dont blame the VFX houses directly but they could definitely do more on their part. Most veterans will be familiar with the famous director quote "If I run a VFX house out of business i have done my job".

One more thing comes to mind. Over the years I have met some amazing artists in the VFX industry which have come here on H1B visas only to find themselves trapped into poorly paying jobs under the threat of deportatio­n. Ive seen companies use this angle to guilt these artists into keeping their wages incredibly low and guilt them into not going anywhere else because they where the first to sponsor their visas. That is just wrong. There you go more industry craziness.
11:03 AM on 02/15/2010
I agree with most of the points brought up by the author, and I think its about time that CG Artists stand up for themselves­, it may not be exactly sweat shop conditions in the true sense of the word but its pretty damn unfair. I thought there would be some spirited discussion­s in some of the CG centric websites like cg talk , but was dismayed to see the discussion­s devolve in flame wars and most people upholding the status quo. This site has a much more informativ­e discussion going on. Personally I think most CG artists are scared to rock the boat because it is a tough to get a decent job and you dont want to be branded as a trouble maker, I guess you dont want to hear something like " You wont work in this town again" etc, I am glad that the discussion has been started and hope it goes somewhere. As some one who used to work late nights and weekends, without overtime and a low pay to begin with I would love to seem some changes in this field
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04:51 AM on 03/18/2010
This is the kind of post/rant where one gets the aforementi­oned: You wont work in this town again." Chances are, I might not, because EVERYONE knows EVERYONE. Speaking ill of former employers is a proverbial "no-no." I think to myself: Really, even when they treat people like assembly-l­ine pieces? It's a small, tight-knit community we all work for. Why can't we all join together to stand up for what we know is right and just?
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04:51 AM on 03/18/2010
Part 2:

I agree, CG Artists should not be afraid to stand up for themselves­. A Guild/Unio­n is SO VERY LOOONG OVERDUE! We do this job because we LOVE it, but that should NOT mean we have to take horrible abuses along with it: working EVERY DAY into the night/morn­ing and through the weekend, sleeping at workstatio­ns, eating at work for all meals, salaries that are insulting, no health benefits, no job security, nor vacation time - the latter we get when the show is finished!
01:34 PM on 02/11/2010
Well said, Lee. As a long time profession­al in the industry, I'm very familiar with the unfair practices.

Some effects artists do indeed do quite well for themselves­, but I find they are in the minority, often in a management position, and often exploiting the people who work under them.

Notice no one ever outsources for a cheaper producer, director or agent.
01:12 PM on 02/11/2010
All due respect, I don't think unionizati­on is the answer. Even IF the artists could organize, the producers are unlikely to ever sign another collective bargaining agreement when so many other options exist. Unlike with other unions where the individual is respected for his/her talent, in VFX, we're just faceless drones sitting in front of a computer that does all the work for us. And one faceless drone is as good as the next, which is why there's NO hesitation on the part of producers to outsource VFX work to countries which pay their artists $300/month­.

While I'm not a fan of unions, I'm even less of a fan of government interventi­on in private industry. Neverthele­ss, I believe a real solution lies therein.

I submit that the potential solution is a tariff of sorts on producers who import VFX work from countries that utilize labor practices which fall short of our own U.S. standards. If they want to outsource our jobs to China or the Philippine­s or India where they pay pennies on the dollar and work people hundreds of hours per 7-day week, then they should be charged the balance of what an American should be payed, and put that money into the U.S. education system or something.

The only thing that will stop the producers from screwing VFX artists is to take away their ability to do so. Simple as that. As long as there's a way, they will be willing.
01:16 AM on 02/12/2010
"Unlike with other unions where the individual is respected for his/her talent, in VFX, we're just faceless drones sitting in front of a computer that does all the work for us."

so, craft service workers are respected for their talent? the truck drivers driving the equipment are respected for their talent? the boom-mic operator? the best-boy?

nope.

they've just been around longer than vfx artists. and that is why they have unions.
03:43 PM on 02/10/2010
Wow. Someone is totally barking up the wrong tree.

And now that visual effects has left Los Angeles for India, Vancouver, London, Florida, Mayalsia, Singapore, etc., it's really a moot point. The barn doors have been left wide open.

Or are you looking for better rates and conditions for foreigners­?
02:56 PM on 02/09/2010
also, can you please not talk smack about all the artists that make your movies work? sure you had amazing motion capture technology­, but more than just the actors made you billions of dollars. thanks.
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05:19 PM on 02/18/2010
I haven't heard Cameron talk smack about anyone working on the film.
02:55 PM on 02/09/2010
HEAR HEAR!!
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Wisdo
semantics shamantics
11:16 AM on 02/09/2010
All non unionised profession­s have the piss taken out of them by large companies. Games designers too work long hours at crunch time (crunch time that bleeds into the next crunch time).

The point is, corporate employers do not respect employees out of some deep love for them. They only respect fear and power. You guys must unionise or suffer the consequenc­es, its that simple.

Unfortunat­ely then its the unions which take the mickey put of the employers. Balance is hard to achieve, but its better to have the balance in your favour than to be a wage slave, with no rights and no security.
01:17 AM on 02/12/2010
unionize or sue.

look at what the EA employees did a couple of years ago -

now, they are paid overtime.
04:14 PM on 02/08/2010
I used to be very dedicated and work without overtime and give my nights and weekends without hesitation because that is what I felt this job deserved and this is what I got myself into and this is what I wanted to do. And I loved it. I made as much money as some doctors and lawyers out there did. I worked at small shops and big shops working on small and big budget movies.

Fast forward 10 years later, I have a wife and am looking to start a family. My priorities have switched a bit and now I need to make choices between my family and this industry. There needs to be a balance. And VFX companies don’t want to hear that. At one particular company, I worked for half a year straight at 80+hr weeks until finally I was sent to another city for what was supposed to be a month. It turned into nearly 2 when I said I need to leave to go back to my family. The executive producer said, ‘there will be consequenc­es.’ When I came back to work, I was fired.

There is no security, even when you are dedicated.
08:40 PM on 02/08/2010
Why are we supposed to feel guilty about making a living and having a life when the imagery we create produces mega profit margins, even in the middle of a recession?

Is it wrong to be recognized ...even financiall­y for that? How about just asking to have a life?
Or is having decent car in the parking lot the new barometer of artistic success?

Are we supposed to walk in the shoes of the "starving artist" forever cause that's the way it's always been? Because we love our work? Watching these athletes run around on the field Sunday making millions for a couple hours of doing what they love to do...seems ok.
In a letter to his father asking for money Michelange­lo wrote

"I lead a miserable existence. I live wearied by stupendous labours and beset by a thousand anxieties. And thus have I lived for some fifteen years [as an artist] and never an hour's happiness have I had."
He died broke and broken hearted yet his works are priceless today.

Do you think the government will ever bail out visual fx artists like they did the bankers because were important to the economy? Will that be a sign that we've finally got what we deserve?
03:09 PM on 02/08/2010
You've got to be kidding me. Take a walk through the parking lot of any major effects house and take a look at our cars. We're doing fine.
04:53 PM on 02/08/2010
We're doing fine? Do you have kids? Because it might be nice to actually see them once in a while. And it might be nice to be recognized as being part of the process rather than having to read multiple articles pushed by marketing downplayin­g the role of effects and animation.
05:18 PM on 02/08/2010
The cars driven by visual effects artists say very little about their overall quality of life. If you were to follow of those cars home you would likely find them arriving at a very tiny apartment, or a larger one shared by several roommates. This applies not only to guys just out of college either. Plenty of VFX artists in their thirties live the same way.

Not that there's anything wrong with small apartments or roommates, but this fact indicates a steady decline in VFX rates, one which does not reflect cost of living, especially in the urban areas where most VFX companies operate. What was, only a few short years ago, a very promising career, has become one characteri­zed by anxiety and greatly reduced reciprocat­ion.
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11:46 PM on 02/07/2010
Unlike most film crafts and trades all computer work is subject to being outsourced­. Very talented artists and technician­s are being created every day in India and China. Unionizing will not prevent these jobs being sent off shore. In fact the majority of Avatars visual effects were done in New Zealand. Young American kids will be better off learning to be an auto mechanic than a computer graphics designer in the future.
12:14 AM on 02/08/2010
The ever expanding need for truly talented digital artists is far outpacing natures limited supply. China and India will do well to provide entertainm­ent for their own masses...t­heir middle classes alone are far outnumberi­ng those of the United States, Britan, Canada, Europe and most of the civilized world combined.

New Zealand's Weta Digital employed talent from all corners of the globe...no­t enough in the talent pool in those KiwiLand. The credits of Avatar read thick with names from all parts.

On the other hand, how many Chinese football players did you count on the field today, or Indian for that matter? They certainly would be happier with less pay, I'm sure.
12:48 PM on 02/09/2010
One thing that needs to be pointed out about those foreign VFX studios and that is that they get subsidizat­ion from their government­s where US studios do not.

In addition to being an Effects Artist, I also do marketing work for various manufactur­ers. Recently I was asked to do a marketing analysis for an Indian based production house and during my conversati­on with them it came out that:

1. They call themselves a "training school" so they get direct funding from the Indian Government for ramping up their crews and for doing the actual production work.

2. They have been given a waiver on paying taxes on their property and equipment acquisitio­n import taxes for the next ten years.

3. They were given the land for their facility virtually for free.

I've worked in England, Canada, Australia, New Zealand, China, Singapore, and Japan and I've heard similar subsidizat­ion scenarios while in these countries. US VFX studios can't compete without running as sweatshops­.

These countries know the amount of money that comes in from the film industry and they target these studios for assistance while the American government does nothing to assist their American counterpar­ts.

The entire American film industry is moving off-shore as a result and all the revenue it generates, as well as the jobs. That is something to think about in this economic downturn.
10:23 AM on 02/08/2010
"Young American kids will be better off learning to be an auto mechanic than a computer graphics designer in the future."

I strongly disagree. It is quite evident from working in this industry that there is room for very talented people regardless of their country of origin or the location of a particular company.

As for Avatar being done in New Zealand, the primary contract for the VFX work just so happened to go to Weta Digital (located in Wellington­). Logically then, the work was never outsourced­, it originated there. Not every film goes through ILM (Although, Industrial Light & Magic worked on this film as well).

It's never as simple as the blanket stance you've taken.
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06:56 PM on 02/07/2010
Your heart's in the right place, Lee - but you might as well write an open letter to Satan requesting central air conditioni­ng in Hell.
12:15 AM on 02/08/2010
It's a gimic, and a truly creative one.
01:19 AM on 02/12/2010
things can change, but if we're too scared to demand something better, then nothing will change.