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Lesley M. M. Blume

Lesley M. M. Blume

Posted: October 21, 2010 09:50 AM

*Scroll down for the full slideshow of images from LIFE.com*

In 2007, we launched on this site a column called Lets' Bring Back -- which has, over the past three years, celebrated hundreds of forgotten-yet-delightful fashions, pastimes, objects, and personalities.

On November 1, 2010, Let's Bring Back will make its debut as a book -- and in honor of its release, the Huffington Post's Style section will spotlight ten historical style icons featured in the book's pages.

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Over the next two weeks, you will become reacquainted with some of the twentieth century's seminal tastemakers, designers, and muses -- many of whom are now unjustly fading from public memory. Once you've spent some time with them, you'll agree that each of these women deserves to remain in the limelight.

After all, fashion is fleeting, but true style glimmers forever.

Our first ICON OF STYLE profile on Josephine Baker created quite a splash over the weekend, and earlier this week, many of you "met" brilliant hat designer Lilly Daché, our second ICON OF STYLE subject.

Today we are thrilled to present our third ICON OF STYLE, designer Elsa Schiaparelli. Like Daché and Baker, she was a self-made woman, and a true individualist. Any contemporary designer who uses absurdist elements (such as that infamous deconstructed Marc Jacobs shoe a few years ago) in his clothing must take his hat off to Elsa. And in her case, that tipped hat might just have resembled a shoe, or any other variety of objects; after all, she pioneered, in many ways, the fusion of conceptual art and apparel.

Read on, and make sure to see the slideshow below.

Elsa Schiaparelli


The following excerpt is from Let's Bring Back (Chronicle Books, November 1):

ELSA SCHIAPARELLI (1890-1973)


This lavishly creative designer--known as "Schiap" to her friends--was once as revered and famous as Coco Chanel, who referred to her rival as "that Italian artist who makes clothes."

Schiaparelli was closely associated with the Dada and Surrealist movements, collaborating on pieces and collections with artists Salvador Dalí, Jean Cocteau, and Alberto Giacometti; her most famous creation was arguably the Lobster Dress, a simple white silk evening gown with a big, fat, insouciant lobster painted by Dalí onto the skirt. It was worn by several of the era's most fashionable women; Wallis Simpson donned it in a series of now-iconic photographs taken by Cecil Beaton just before her controversial marriage to Edward VIII.

Always irreverent about fashion, Schiaparelli also created a hat shaped like a woman's high-heeled shoe, with the heel pointing straight up into the air and the toe tilted over the wearer's forehead. It too was touted by some of the world's most formidable clotheshorses.

I love Schiaparelli for many reasons, but above all because one day she just decided to become a designer; with no formal training, she simply drew up innovative clothing sketches and had local tailors create them. Among her offerings: sweaters with x-ray-style rib cages printed over the wearer's actual ribs--a shockingly insouciant design at the time, but department store buyers loved them, and so did their customers.

How I admire the message behind Schiaparelli's rise, comparable to the way Athena sprang from Zeus's skull, fully grown and shimmering in battle armor: visualize what you want to be, and become it.

(Images and captions courtesy of LIFE.com, Lobster Dress image from Flickr. For many more images of Elsa Schiaparelli, visit LIFE.com.)

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She came to prominence in the same era as Coco Chanel, innovating new silhouettes and clothing details that would influence stylish women around the world. But Italian-born designer Elsa Schiaparelli is a name often forgotten, thanks to the struggles of her fashion house after World War II. Here, see more photos of the woman and her innovative work, from knitwear to culottes. Pictured: Schiaparelli in one of her own designs, 1937. You can't see it here, but the jacket she wears is a bright shade of magenta she called "Shocking." (Photo: John Phillips./Time & Life Pictures/Getty Images; Courtesy of LIFE.com)
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BUY THE BOOK: Click here to purchase Let's Bring Back.

Follow Let's Bring Back on Twitter: @LetsBringBack

For publicity inquiries, please contact April Whitney at Chronicle Books: April_Whitney@chroniclebooks.com


 
 
 

Follow Lesley M. M. Blume on Twitter: www.twitter.com/lesleymmblume

*Scroll down for the full slideshow of images from LIFE.com* In 2007, we launched on this site ...
*Scroll down for the full slideshow of images from LIFE.com* In 2007, we launched on this site ...
 
 
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tucsoncindy
dyslexia bob
03:25 AM on 10/22/2010
really neat stuff.. thank you for your article..and hope to purchase book soon.
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theredqueen
Some days I can't spell.
06:33 PM on 10/21/2010
Schiaperlli's perfume "Shocking" was her signature fragrance. Now I find it objectionable. Times change. Sometimes a good thing.
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WillCooney
Democrat dagnabit! Now leave me alone!
02:34 PM on 10/21/2010
Hopefully, they will also feature Madame Gres. Another singular couturier!
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WillCooney
Democrat dagnabit! Now leave me alone!
02:28 PM on 10/21/2010
Actually, the phrase was even more dismissive. Chanel referred to Schiap as "That Italian woman who sews!"
poorwriter
Why is common sense so rare?
11:24 AM on 10/21/2010
There's a real problem with the slideshow. I have high-speed internet and am having difficulty viewing/reading captions. Love to know more about Sciapparelli, but don't have hours available (or the patience) to navigate this poorly-coded slide show.
03:13 PM on 10/21/2010
It's something about HP, it's getting so I can't even open the articles that have slide shows, they misbehave, won't allow me to read the article, etc etc....things open that I can't close....and just like you, trying to read this was impossible, and I came to comments to see if anyone else might be having the same problems. It's incredibly annoying, and only started a few months ago.
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crayola 08b
i'm just a little crayon in a big box.
11:04 AM on 10/21/2010
never heard of her until now. it's a shame she's not more remembered these days. maybe she should have changed her name. i think the name means alot in the fasion world. Chanel rolls off the tongue very nicely when people ask you who you are wearing. Schiaparelli, not so much. even if she had changed just her last name to something simple like Ellis that would have made a big difference.
"ooh, is that an Elsa Ellis you're wearing?"
"why of course it is dahling, what else would it be but Elsa?"
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WillCooney
Democrat dagnabit! Now leave me alone!
02:33 PM on 10/21/2010
You are doing yourself an injustice. Schiaparelli was a brilliant designer whose work with Dali resulted in some of the most innovative fashion of the period. She also dressed Mae West and the bottle design for her perfume called "Shocking" was taken from the dress form for Mae West! Either Amazon.com or Alibris.com should have some books about this incredible artist.
10:06 AM on 10/22/2010
I have two of her "panties bags" that I got from my grandmother, who was a serious fashion and antique collector. I LOVE THEM!

Her name is perfect, if you don't know her, it's because you are not in the know ;P
11:03 AM on 10/21/2010
Shiap invented everything we wear today, unless it was Chanel !
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GraniteSkyline
I wish you happiness!
12:34 PM on 10/21/2010
True! She doesn't get the recognition she deserves.