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Linda Bergthold

Linda Bergthold

Posted: October 19, 2008 11:02 PM

It's All About the Ground Game -- Three Yards and a Cloud of Dust


The eye of the political storm is always calm. Never mind the ads, the national polls, the robocalls, the ugly stuff. It's all about the ground game. In the midst of the political turmoil, the ground game is what matters.

In football, focusing on the ground game generally means the running game not the passing game. Out where I live, in that Blue State California, the newspaper says that our 49ers will be welcomed by the Giants in NY and that they will have to stop the Giants' tough ground game. (But they didn't.) What this means is that you win by keeping control of the ball, not getting carried away by passing, and staying focused on the basics of moving the ball down the field and running out the clock. (Oh dear, my son's father in law Dick Tomey, the coach at San Jose State, will laugh when he reads me trying to make football analogies!).

Woody Hayes, the great football coach at Ohio State, emphasized running. He won football games by three yards and a cloud of dust -- Whether or not Obama fits that description is yet to be decided. You could argue that Obama actually has both the passing game (with his 100,000 crowds in Missouri) and the ground game (with his amazing number of staff and volunteers in every town in every battleground state) . But the brilliant strategy of the Obama campaign is that he can keep his running game going while exhausting the defense of the McCain campaign by tying them up in states they ought to consider safe.

Many polls suggests that Obama leads McCain not just nationally, but also in Ohio. But if Ohio really is a done deal, the Obama and McCain campaign schedule surely doesn't suggest it. Either that or Obama's campaign wants to keep McCain distracted with a Woody Hayes-style, cross-Ohio slog -- "three yards and a cloud of dust" -- while Obama has voters in the Rockies and Florida all to himself.

In politics, staying focused on the ground game means the following: 1) Being sure that you know your voters, your undecideds, where they live, what their concerns are, whether they plan to vote, and if they need help getting to vote 2) Having offices in all the major towns in a state you are competing in; 3) Relentlessly following up on every voter you have contact information for 4) Making sure that you get voters out to vote, no matter if it's absentee voting, early voting or voting on election day.

Obama has put together an awesome organization. The staff of www.fivethirtyeight.com have chronicled Obama's ground game in the battleground states over the past several weeks. They attempted to be nonpartisan but there were so many instances when the McCain offices were closed or where they wouldn't allow them to talk to them, that they have pretty much given up. But the stories of Obama's offices being open on weekends and evenings, crammed with volunteers and activity, make a stark contrast to the often nearly empty McCain offices.

In the State of Virginia, there are dueling ground games going on.

Ground operations -- the doughnut-fueled armies of volunteers who knock on doors and man the phone banks -- are the trench warfare of political campaigns. These are the people charged with finding and persuading voters who might support their candidate, and then making sure they actually show up at the polls. A good ground operation might mean just an additional percentage point or two on Election Day, but in a close race, that margin could easily be the difference between winning and losing. Obama campaign manager David Plouffe calls his ground operation the "field goal unit," and it was one of the big reasons the Illinois Senator bested Hillary Clinton in the primaries.

In the end, no matter how many hail mary passes McCain throws -- whether it be the selection of Sarah Palin, the so-called suspension of his campaign, and now the dirty tricks -- they will be no substitute for the energy, enthusiasm, and organization of Obama and his campaign's ground game.

I happen to believe it won't come down to just three yards and cloud of dust. I think there will be a lot of steady, moving the ball down the field via Obama's amazing campaign organization, and perhaps one final brilliant pass, perhaps like the revelation of Colin Powell's endorsement -- but in the end, it will be the ground game that wins this election for Obama and that is what we must trust.

The eye of the political storm is always calm. Never mind the ads, the national polls, the robocalls, the ugly stuff. It's all about the ground game. In the midst of the political turmoil, the grou...
The eye of the political storm is always calm. Never mind the ads, the national polls, the robocalls, the ugly stuff. It's all about the ground game. In the midst of the political turmoil, the grou...
 
 
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04:46 PM on 10/24/2008
Check out the 'ground game' here.
http://www.thedailypage.com/daily/article.php?article=24137

Why rely on some jerkwater analyst when you can do it yourself?
03:27 PM on 10/20/2008
Thank you for this article! It gives me confidence. Some days I am super confident about Obama and then others, I worry about McCain and his BIG bag of dirty tricks-which gets me no where. I totally agree with you and I will be out there whether rain, sleet, or snow come election day. In the end, that's how we will win.
02:38 PM on 10/20/2008
To extend the football analogy, a good passing game feeds off the running game, and vice versa. And in Obama's case, what's truly exciting is that those huge crowds (which Linda calls the passing game) include thousands of volunteers. The others feed off them, and the volunteer ranks swell. I was at the Kansas City rally this weekend, and when the warm-up speakers called for everyone to volunteer for GOTV, hundreds of people around us were yelling "already signed up."
12:33 PM on 10/20/2008
Talk about a ground game...watch this!!!

http://www.youtube.com/watch?v=AGraCrU_mR8
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Linda Bergthold
Health policy consultant
01:24 PM on 10/20/2008
What a FANTASTIC youtube clip this is. Thank you Chesslover4Obama! I hope everyone who reads this, will go to the URL above and watch BArack Obama work the phones. As a 82 year old guy at my mom's assisted living facility said, "If I met Obama, I'd just like to give him a hug. He's the kind of guy you could hug."

BUT -- unless we all get out the vote, in whatever way we can, we'll stay stuck on the 1 yard line. So do what you can -- call, email, canvass, travel -- 15 days to go!!
02:13 PM on 10/20/2008
Thanks very much, but I neglected to give credit to: Muzikal203 @ Daily KOS.
12:07 PM on 10/20/2008
Don't know much about football, but I agree that Obama's ground game is what will make the difference on election day. Having canvassed and worked to GOTV in CA, NV, OH, and PA in the primaries, I have never been so impressed with an organization on the ground. My husband and my two kids and I are headed back to NV, north of Reno the weekend before the election to help win NV. Washoe County, where I was in the primary and where we are headed to, is one of key four counties in the US that could help Obama score a big victory.

I urge all of you to go to a nearby battleground state or use the Neighbor to Neighbor phone banking on the Obama website. Let's clobber McCain on election day. YES WE CAN!
02:31 AM on 10/20/2008
Oh, I hope you are right, Ms. Bergthold! And you did just fine on the analogies!
01:03 AM on 10/20/2008
Yes, it's first and ten in the red zone. But this is where it really get's tough. You can't think about the other side's weakness. It's all about your strength. Or your lack of will to go the final yards. Real movements don't kick field goals or throw hail mary passes. They grind it out on the ground.
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08:04 AM on 10/20/2008
We're almost to first and goal!
12:51 AM on 10/20/2008
I think Linda and Colin Powell are in total agreement today - earlier in the day Powell characterized Obama as a transformational leader who is reaching across the aisle and building a new future for American politics. Linda's article on the ground game of Obama takes Obama out of the halls of Congress and demonstrates that he has the ability to inspire - the willingness to work hard and the imagination to believe that the country belongs to all of us. His ground game is inclusive - he knows his voters, his undecideds, and he also care deeply about all the places they live - and about all their concerns. The Obama groundswell has brought in new voters, new volunteers and new voices - and it is inspiring to watch and inspiring to imagine what an Obama presidency will mean to participatory democracy. I believe that Obama will be elected because he is open to hearing all our voices and we have the audacity to believe that change for the good is in the air. it change I want to believe in.
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12:32 AM on 10/20/2008
Linda you've got it right here. I am in GA and we are going to win here. I start my 2 weeks virtually full time for GOTV tomorrow as a volunteer coordinator.

GA is going to go Blue...

I also posted on this topic on my blog as well as in depth analysis on GA and NC using some early voting stats that I will update daily that will find interesting:

http://www.politicalbase.com/profile/jnail/blog/&blogId=4786 - Ground Game
http://www.politicalbase.com/profile/jnail/blog/&blogId=4888 - GA
http://www.politicalbase.com/profile/jnail/blog/&blogId=4922 - NC

Another interesting phenomena now is the friction between the McCain camp and the state parties in VA and FL. FL is withholding $2M from McCain as they are so frustrated by the poor campaign.

http://www.politico.com/blogs/jonathanmartin/1008/VA_and_FL_state_parties_clashing_with_McCain.html

This is all that matters now is getting the army mobilized to drive the McCain/Palin ticket into full defeat.

Since McCain's HQ is in VA maybe he can concede the race from Appomattox?