iPhone app iPad app Android phone app Android tablet app More

Featuring fresh takes and real-time analysis from HuffPost's signature lineup of contributors
Linda Harding-Bond

GET UPDATES FROM Linda Harding-Bond
 

Spas and the Issue of Race Relations

Posted: 11/14/2012 7:07 pm

The issue of race relations is sticky and a conversation that's still waiting to be had. I know that many African-Americans and whites alike were disappointed over the missed opportunities during the last four years to begin the discussion.

There exists in our country a serious divide; we are scared to talk to each other.

So how does this impact the spa industry?

Consider that our primary function as therapists is to make folks feel comfortable, determine what is best for their physical and mental wellbeing and then provide them with products for home use to continue the feel-good environment experienced at the spa. As workers our goal is to build a client base and sell products which generate revenue.

But if I am still experiencing requests from other spa employees to touch my locks, if every time I open my mouth to speak people become quiet as though they are on a whale watch, then what the heck are other people of color experiencing in the treatment rooms?

The majority of esthetic (skin care) schools do not even teach how to care for ethnic skin. Thus begins the disenfranchisement of brown people (Asian, Hispanic, Middle Eastern and bi-racial)in an industry that by its very nature is supposed to be empathetic and nurturing. And if interaction with people of color is not a constant in the spa worker's life away from work, if they have no ethnic friends or are like so many people who gather most of their information from watching television or videos or reading news reports where people of color are constantly misrepresented, how would this impact their ability to deliver a quality, equal service?

This notion that top decision-makers at leading hotels have of not needing ethnic skin care training is a fantasy and I strongly beg to differ. Ethnic skin training is about engagement, not just physical differences. In the not too distant future some hotelier or spa company will see the light, and begin preparing their technicians for the tidal wave of ethnicity that is coming. And in the process the existing spas will also begin to lose many of their regular customers as women recognize that they are spending their money at businesses with a conservative exclusionary viewpoint. Right now, at this time in history, that mindset ain't cool. It's really about moving forward.

 

Follow Linda Harding-Bond on Twitter: www.twitter.com/lindaskindiva

FOLLOW BLACK VOICES
 
 
  • Comments
  • 9
  • Pending Comments
  • 0
  • View FAQ
Comments are closed for this entry
View All
Recency  | 
Popularity
03:54 PM on 11/20/2012
I am an esthetics instructor in Flint, MI, and find it very important to discuss all differences. I am fortunate enough to have very diverse classes so that all of the students can experience practicing directly on different skin types. (My current class actually has a larger number of black students than white.) I do find that all races seem to be hesitant to work on other races simply because of being unfamiliar until they get more experience. Time and education will bring changes in that. :)
08:07 AM on 11/21/2012
You are correct, familiarity will bring a greater comfort level. Interaction with other races at this stage of development will set the tone for their future success in serving the skin care needs of all ethnicities. Kudos to you and your school.
photo
HUFFPOST SUPER USER
Johnangry
Outrageous statements spark good convo!!
08:58 AM on 11/16/2012
But I will say that the spa I go to in Duluth, Ga. is wholly Korean staffed. They seem to know how to work with black people's skin. I come out of their feeling like brand new. Brand new skin every week.
08:09 AM on 11/21/2012
How interesting. You are receiving a weekly facial?
photo
HUFFPOST SUPER USER
Johnangry
Outrageous statements spark good convo!!
10:24 AM on 11/21/2012
Body scrub. I don't like ppl in my face.
photo
HUFFPOST SUPER USER
Johnangry
Outrageous statements spark good convo!!
08:56 AM on 11/16/2012
This reminds me of when I was a hospital corpsman. I am black and was not trained on how to tell if I myself was cyanotic until 2 years after the school.

I worked in the PACU for a while, luckily not too many black patients. Had I had many, and they went cyanotic -- I would not have known.

I learned the hard way in the field. Only an exercise. A guy was painted gray and not breathing. I had no idea what was wrong. I felt totally stupid, but no one told me black people turn gray. How was I to know?
08:11 AM on 11/21/2012
Yes, another situation where training is delivered from a singular perspective.
08:53 PM on 11/14/2012
Ha. So funny, I am white and spent most of my time as an adult in non-white communities, and do you know how many times I have been told my hair is dry (not), and they don't know what do do with my greasy white skin (and from a white standpoint it isn't greasy, but from a brown standpoint it is gross). What is even funnier about the article is that culturally the spa/haircare/beauty piece is so much bigger in African American and Hispanic communities than it is in the overall white community comparatively. The spa/haircare/beauty industry should only be so happy that brown is the big demographic growth area as it will make them a whole lot more money.
09:01 AM on 11/15/2012
Brown skin is indeed a potentially huge revenue stream.