05/08/2015 12:05 pm ET | Updated May 08, 2016

Warning Spa Managers: Mother's Day Ahead

This weekend heralds in one of the largest spending holidays during the year, Mother's Day. In the United States alone, 2.35 billion was spent on flowers. Spas generated a not too shabby 1.47 billion in revenue earnings.

Clearly many people turn to the spa industry in hopes of providing their loved ones with a memorable experience. But in the past several years many high-end spas have been plagued with reports of service that is less than stellar. Senior management around the globe have held symposiums attempting to correct lagging retail sales. It is a commonly known secret that customer engagement is an ongoing challenge for many therapists.

So I wondered-what strategies have spa directors or managers put in place for Mother's Day 2015 to ensure the best holiday experience possible?

The bottom line is that more often than not, Moms are accompanied to the spa by a loved one. This would seem to indicate a spa's potential to double their retail sales, generate more positive social media reviews and increase their client list of loyal followers. But I wondered how many managers have actually looked at last year's earnings and devised a plan to generate more revenue by giving better service through astute, sensitive product and service recommendations?

After all, you have a waiting audience comprised of ;

-Clients who have never visited a spa before.
-Ethnic women who had a poor spa experience in the past but decided to try again.
-Men who are accompanying their wife, girlfriend or mother.
-Seniors who save all year long from fixed incomes to treat themselves.
-Teens, who use their babysitting money to have a nail service with their Moms and Grand moms.
-Stay at home Moms who look forward to their "Girls Day Out" with their girlfriends all year long.

Mother's Day 2015 is not a "do over." It's a once in a lifetime event.

Please, get it right.