The best bars in America serve amazing classic and original drinks made with the freshest ingredients, the finest alcohol and a bewildering selection of ice. But often what's even more attention-grabbing is the price. It's not unusual to spend $13 or more per cocktail.
While at first blush that seems rather high, what most people don't take into account is all the hard work and hours of preparation required to produce a perfectly crafted tipple. But instead of us telling you about this process, we thought you'd like to see it for yourself.
For our very first Liquor.com video, we spent a few days at San Francisco's legendary Bourbon & Branch filming the staff, led by bar manager Jayson Wilde and general manager Ian Scalzo, as they prepare for a typical night. You'll get an unprecedented look behind the scenes of one of the world's top establishments and find out just how much effort is put into making each and every drink.
This is the beginning of many more interesting short films we'll be creating, which will offer unique perspectives on the universe of cocktails and spirits.
So, fix yourself a drink and enjoy the show!
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No cocktail should ever cost more than $6 tops
Restaurants generally, mark up their cost by 3x - 4x. Anymore is in lala land catering to customers who are sold by ultra high prices. So a cocktail--in a normal high class establishment--really shouldn't cost more than $6 - $12. So $6 sounds like a deal. $9 is probably reasonably high. And $12 is at the outer reaches.
$13 for a cocktail is at establishments where they tell their customers that if they have to ask about the price, they probably can't afford to dine and drink there. But you'd be surprised at how many poor shmucks will pay for the privilege of being seen at places like that.
the FEELING of know you just paid thirteen bucks for a drink AND being seen doing it to impress your hipster pals.
I have been to plenty of over-priced snob joints and the vibe is consistently ranging from friendly smug to downright smugly.
I've been to places in the States and Europe and I really cannot see why these places continue to exist.
but then again- you have so-called audiophiles who will spend thousands for "premium speaker cables"
yep Barnum was right- there really is one born every minute
Don't believe the hype. These days, nobody is content with making an honest buck, selling a good product or service at a reasonable markup. Everybody wants to make a killing. The big corporations pioneered the practice and now it is common practice everywhere. It's called greed.
I would rather pay $3 for a drink in a Caribbean beach bar than drink whatever the heck that is. The price goes up to $4 and everyone goes down the street.
Shots of Patron are between $11-13 :-| Can you imagine!
It's best to start the party before you get there!