Bruce Sprinsteen is now saying his exclusive deal with Wal-Mart was a mistake. Oh boy was it ever. Here's Springsteen, a longtime supporter of labor, selling his latest greatest hits package exclusively at Wal-Mart. But the did issue a weak mea culpa, basically "Oops, we were to busy to realize Wal-Mart has really lousy labor practices."
In an interview with the New York Times, the Boss explains:
Wow. Just wow. It seems like it doesn't take much thought to realize that an exclusive deal with Wal-Mart, given their labor practices, isn't really the best pro-labor move. Here's his manager, John Landau's explanation:
We were in the middle of doing a lot of things...given its [Wal-Mart's] labor history, it was something that if we'd thought about it a little longer, we'd have done something different
According to entertainment attorney Helen Yu, who represents a number of platinum selling and Grammy-award winning artists:
Wal-Mart has been 15% of our sales in recent years. It's not a question of going into Wal-Mart; we're there. They, and other retailers, are all looking for some way to differentiate themselves, and we try to accommodate each one.
So at the end of the day, even Springsteen bowed to Mammon.
Usually in an exclusive deal, the retailer buys a certain number of records up front, with no returns. It's a guaranteed sale.
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