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Lisa M. Dietlin

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The World of Giving: U.S. Charitable Giving in 2011 Paints a Fascinating Picture

Posted: 06/19/2012 8:00 am

Americans are often cited as the most generous people in the world! Did you know that giving by individuals -- people like you and me -- accounted for 88 percent of all donations made in 2011?

Today the Giving USA Foundation and its research partner, the Center on Philanthropy at Indiana University, release their annual look at philanthropy in the United States (a survey done annually since 1956), and the news for 2011 is very interesting, giving a snapshot of not just the landscape of charitable donations but of our people and country overall.

Here are some interesting facts. There was $298.42 billion given in 2011 from the U.S., an increase of 4 percent (but just +.9 percent in inflation-adjusted dollars) from 2010's $286.91 billion. Continuing long-term trends, 73 percent came from INDIVIDUALS. That's right. Even counting the huge dollars given each year by such organizations as the Bill & Melinda Gates Foundation, George Soros' Open Society Foundations and other very familiar foundations, individuals gave, in amounts both big and small, 73 percent of all donations last year.

And, as shared earlier in this blog, when bequests and family foundations are added to this amount the total given by individuals was 88%!

The 2011 report shows some encouraging signs. Americans are continuing to give, they are feeling slightly more confident in doing so and they continue to believe in Making a Difference. While that is all good news, there is also the sobering news that the last two years, while showing increases in giving, represent the slowest recovery in 40 years after a recession. It's not surprising that as long as there is continued volatility in the economy, charitable giving will reflect this reality in the coming months and years.

So how to look at this...and what does it mean for you and for me?

Well, it means that American individuals are Making a Difference -- much more than corporations and more than the largest foundations -- by supporting the critical and essential work done by the more than 1.5 million charities in the U.S. as they address issues and needs around the world.

It means that individuals -- just like you -- have a voice in what gets done and how.

And it means that YOU can make change happen, with $10 or $100 or $1,000 or much more, and that the causes you care about are getting their work done because you make it possible.

Here is where American giving is coming from...

  • Individuals represented, as noted above, 73 percent of total giving
  • Bequests were 8 percent of giving
  • Corporate giving (corporations and corporate foundations) was flat - just 5 percent of the total
  • Foundation support was up but represents only 14 percent of the total


... and where it's going, with the subsectors that saw increases:

  • Education, which ranked second (far behind religion), was 13 percent of the total
  • Human Services was 12 percent of the total, an increase of 2.5 percent and the third highest total ever for this subsector
  • Health donations increased and were 8% of the total
  • International Affairs grew to 8 percent. This is the fastest growing subsector, with 240 percent growth over the last decade! Why? It's partly due to the fact that more charities are working internationally, that major disasters around the world get steady attention (with information in the media about how to help) and that many new connections are being made around the world through the internet
  • Public-Society benefit support (such as the United Way, Combined Federal Campaign and other groups that redistribute donations) was 7 percent. However, the three largest "Donor Advised Funds" in this group grew by an astounding 77 percent
  • Support of Arts, Culture and Humanities was 4 percent of the total
  • Giving to Environmental and Animal organizations increased to 3 percent of donations

These subsectors saw decreases in donations:

  • Religion continued to be, as always, the largest of all subsectors and in 2011 was 32 percent of the total. But 2011 was the second straight year showing decreases in the amount given to religious organizations, declining by 1.7 percent
  • Giving to Foundations decreased by 6.1 percent to 9 percent of the total


So how do you fit in?

Most importantly is to recognize that you, and your family, truly Make a Difference (M.A.D.). Other studies have shown that about ½ of all donations are made by households with incomes under $100,000 meaning every single donation contributes to making things happen.

Here are five (5) tips consider when deciding on your charitable donations this year that will ensure you are Making A Difference (M.A.D.):

  • Think about your greatest interests, and plan to support an organization that works in that area - locally, regionally, nationally or even internationally
  • Look into the needs of your community, and which organizations are handling them; you can find this out by reading the paper, looking online, watching a newscast or asking your neighbors
  • Add charitable donations to your annual budget, so your support can grow without straining your other needs; you can even set up a donation plan so your gift happens automatically on a monthly or quarterly basis
  • Give your children the habit of philanthropy by putting aside part of their allowance for making donations then researching with them where it can go at the end of the year (and if you match this gift it can go twice as far!)
  • Learn about estate planning so you can make a difference far into the future; in fact, you'll find there are planned gifts that pay YOU on a regular basis (look into "charitable gift annuities" to learn more)


After all, though giving is increasing, the need is great and it could take a decade or more to return to pre-recession giving levels. So take a look at where you want to Make a Difference; there are lots of ways to get there. Just consider, are you M.A.D. today?

To learn more about the study on 2011 giving, please visit:

www.givingusa.org

www.philanthropy.iupui.edu

www.givingusareports.org

 

Follow Lisa M. Dietlin on Twitter: www.twitter.com/lisadietlin

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Americans are often cited as the most generous people in the world! Did you know that giving by individuals -- people like you and me -- accounted for 88 percent of all donations made in 2011? Today...
Americans are often cited as the most generous people in the world! Did you know that giving by individuals -- people like you and me -- accounted for 88 percent of all donations made in 2011? Today...
 
 
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01:57 AM on 07/09/2012
I think that a lot of people do not realize that they can donate to charity after they are gone through estate planning. It's a great way to give and impact the world.
11:54 PM on 06/23/2012
Please is there someone in the world willing to help change a families life. Is there someone out there who is not concerned with how much they will make from either lending the money. I need someone to help. So, i figure nothing ventured, nothing gained and i remain hopeful that there really are good generous souls who will and can help other people.
HUFFPOST SUPER USER
tonyg10
09:56 AM on 06/20/2012
What was neglected in this piece was how our charitable giving compares to people in other nations. The US is always portrayed as the bad guy. But when tradgedy strikes any where in the world whether man made or natural the US citizen is always the first to respond and respond generously.
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HUFFPOST SUPER USER
menmykoko
Feudalism..the original Christian coalition.
12:40 AM on 06/20/2012
Yay!!! Religious donations are down and will not get my support again this year!
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HUFFPOST SUPER USER
yellowjay
Social without the -ism
09:57 PM on 06/19/2012
It also means that the great so called job creators, the corporations don't have to pay more taxes and stayed the same on charitable giving, while you and me and our church communities are scraping everything together for our very unlucky fellow citizens in sad, sad circumstances. Charity brings no structure, no consistency and not a secure continuity. As a social help it is a safety net with big holes in it. All of us together through government would be able to create jobs and organize affordable housing in cities and support those that are poor in a structural manner.
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DMDAY44
09:01 AM on 06/20/2012
"All of us together through government would be able to create jobs and organize affordable housing in cities and support those that are poor in a structural manner."

We try to do just that - to the tune of $952 Billion this year. That's $250 Billion more than the defense budget. The problem is that the goverment does not create jobs, the private sector does. Affordable housing? Vast sums of money have been spent on public housing in the last 50 years, and most of those places are crime infested slums. As for helping the poor, anti-poverty spending in the US amounts ot $21,000 per year for each person living below the poverty line. Apparently it is not being well spent.
iflew
Pro Publiae Bonae
05:55 PM on 06/19/2012
An old saying which I quote: "It's a recession when you are out of work: a depression when I am out of work". When the fit hits our sham economy three groups hit the hardest are those: 1. New graduates who start behind, and never catch up even when the economy recovers and they watch new hires get better paid. 2, Older workers, even the most talented who have lost jobs because their managers and prospective hirers are younger and don't want workers older than they are. 3. Retired and chronically underemployed, unemployed. They are relying on safety nets which need support of the wealthy to exist. The wealthy would rather disallow safety nets even if they are not the funders, which they mostly don't fund because they get out of taxation, but still tell others what they can do.
researcher
researcher
02:30 PM on 06/19/2012
To include religious donations which people feel as a necessity to give to appease an angry god and those pesky you have to donate to have a job here donations is misleading to the american people.

Americans have more people living in poverty than any other industrialized nation per capita, we have more children going to bed hungry than any other industrialized nation per capita, we have more people filing bankruptcy due to medical expenses than any other industrialized nation per capita,

Need I go on. capitalism has created a very selfish and greed oriented culture in america and wall street is the poster child for that greed with big banks a close second, and vulture capitalism corporations a close third.

Bill Gates? come on the man was allowed to have complete control of the software industry without being broken up as capitalism is supposed to work best with its idea of competition drives improvements.

And he gives some of it back. get real. it is a PR stunt because he had to go before congress and they acted like they were going to break him up.

If all that reelection money to buy congress and the white house and tax the rich and stop these tax breaks to corporations was used for poverty and medical care then we may have a case for americans being a generous nation.
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deluk
disgusted.
10:44 AM on 06/19/2012
Americans are often cited as the most generous people BY AMERICANS.  Per head of population they are well down the list, and their giving is often tied to religion or trade.

Interestingly, Thailand is the most generous nation, individually, followed by the UK.

http://www.bbc.co.uk/news/business-16260782
02:27 PM on 06/19/2012
Headline of the BBC article you linked to:

"US tops world charitable giving index"
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CelticMajic
The answer lies in each of us individually
04:49 PM on 06/19/2012
From your link: "The US has been rated as the world's most charitable country in 2011 by the Charities Aid Foundation's (CAF) World Giving Index, up from fifth in 2010."
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deluk
disgusted.
05:17 PM on 06/19/2012
Yes.THE USA, AS A NATION which has 300 million plus people, per head of population AMERICANS aren't that generous, in other words the citizens of some other nations individually give more.
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Silverfern
05:31 PM on 06/19/2012
From the link..."In terms of percentage of population, Thailand was the most generous, with 85% of Thais making regular charitable contributions. The UK was the second most generous, with 79% regularly giving to charity". There is no contradiction in the posters comment.
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open2facts
because, sometimes, I'm wrong
09:22 AM on 06/19/2012
I hope the decrease in religious giving decreases even more, and that human services, health, education and public society giving continues to grow.
This user has chosen to opt out of the Badges program
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multidoc
Re-animating the dead since 1922
10:53 AM on 06/19/2012
Hear hear!
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conveyeroftruth
It’s good to be the herald of truth!
09:13 AM on 06/19/2012
What Lisa fails to do is seperate charities into two groups. Those that benefit the givers politicaly and/or financially (favorites amound liberals) from those that help the needy or feed and cloth the poor (favorites among conservatives).

http://www.mormonnewsroom.org/topic/humanitarian-services
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hannahm7373
11:43 AM on 06/19/2012
Wow--I didn't know that Sheldon Adelson and the Koch Bros were such liberals.

I think that it is hard to seperate out what really benefits someone "politically or financially." After all, one could say that a person could give a lot to a church and receive personal benefits. You can support feeding the poor and have it benefit yourself. Yet, you could give to Planned Parenthood with the aim of providing health care for women, and you could turn that around and say that it is a political move.
You can twist things anyway you want.
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conveyeroftruth
It’s good to be the herald of truth!
03:46 PM on 06/19/2012
hannahm7373,
You twisted what I said. I never said undefined benefit i.e. happiness. Nor did I say that conservatives help the poor for benefit although liberals do. Try again.
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open2facts
because, sometimes, I'm wrong
12:43 PM on 06/19/2012
Conveyor, if all of the Mormon churches (all religions and denominations) used the donations given to it for disaster relief and feeding the hungry that would be wonderful. But too much of those donations go to building bigger, prettier, fancier churches, temples, mosques, and also (especially the mormon church) TV commercials "I am a Mormon" and print media ads that try to drum up membership. I think you are fooling yourself if you believe that democrats are not contributing to religious organazations or that conservatives don't give to the United Way, or American Cancer Society.
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conveyeroftruth
It’s good to be the herald of truth!
03:49 PM on 06/19/2012
The first half of your fallacy is a typical Straw Man fallacy. The United Way nonsense is nonsense because I never said that.