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Louis Licari

Louis Licari

Posted: June 25, 2010 12:29 PM

I Try to Give a Woman a Makeover -- She Ends Up in Tears

What's Your Reaction:

One of the questions I'm most frequently asked about Today show's Ambush Makeover is whether all the makeovers are really as happy with their new look as they appear to be on TV. I have always proudly answered "yes!" -- until last week's attempt. Much to my dismay, we broke our perfect record. Every single previous makeover had left Studio 1A in an extreme state of nirvana, but our unbroken string of good luck ended with the last one. The makeover candidate, whom I will call Ms. X, ended up in tears.

I was as devastated as she was disappointed. I interview all potential Ambush Makeover candidates before they're picked from the crowd and I had asked Ms. X all the mandatory questions: Did she realize that she would have a new haircut, a different hair color and makeup? Did she realize that she would look like a new woman after the makeover? She said she did, but then was a bit reluctant to let us cut her hair. We negotiated and agreed on a length. We decided to take a couple of inches off the back of her hair, framing her face with layers.

I thought we were on the same page. Well, we might have been on the same page but we must have been reading two different books. Within minutes of the hairdresser's first few snips, Ms. X was in tears. I tried to console her, but to no avail. It turned out she had never really wanted to be made over. I never even had a chance to color her hair. I had been so excited about unleashing Ms. X's beauty potential that my sensitivity radar was way off. I can usually spot a woman who knows she needs a change but can't step out of her safety zone. This time, I wasn't listening to her closely enough. After years of making dramatic changes, I am usually extremely conscious of a woman who is reluctant to go for a change. Ms. X wasn't emotionally ready. We had to run back to the plaza to find a more willing makeover. Luckily, there were many woman excited to be chosen from the crowd. We went into overdrive and made our new makeover very happy.

Lessons from Louis
As I have always said, the most crucial part of a visit to the hairdresser is the consultation. The consultation is vital to a great hair color or hair style. This is the precious time when the client communicates her desires to her hairdresser. Although it may sound like a rather simple conversation, the hairdresser has to be keen and listen to every word the client speaks. This kind of attention to the client's vision can require time and patience. After listening to the client, it's the hairdresser's job to assess whether the idea is suitable and practical for the client's hair texture, complexion and facial structure. Sometimes the most important words are those that are never said. If a woman makes a reference to her girlfriend's hair or how she used to wear her hair when she was younger, she is sending you a message. I call these the words between the lines. They are the silent volumes of her likes and dislikes.

The best advice I can give anyone considering a new look is to think it out thoroughly. Are you really ready to make a change? This is especially true if the change is dramatic. If you have any inhibitions or hesitations, make only the smallest changes now, the ones you are comfortable with, and wait until you are absolutely ready before making a major change.

My fantasy is that Ms. X woke up the next day and loved her haircut. I thought she looked great but it is her hair and she has to feel comfortable and beautiful with her new look. Change is almost always good, but only when you are ready for it.

Plus:

- When Change is a Good Idea

- How to Give Yourself a Makeover After a Breakup

- Give Yourself a Virtual Makeover Before You Make a Change

 
 
 
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Courtney Cachet
Celebrity Designer/TV Personality/Style Slave
01:35 PM on 06/28/2010
Sometimes, I think they get totally caught up int he TV aspect and they freak out. Sorry, I am sure you did a great job!!
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texastrixie
I invented the internet.
10:41 PM on 06/27/2010
A hint to the problem might be contained in the phrase "Ambush Makeover." You are taking someone, who may have consented with her head, but not her heart. Dragging someone out of a crowd, even if she is willing, even if she came expressly in hopes of being chosen, is a far cry from instant acceptance, let alone adoration of your efforts. The fact that the women chosen have little to say about what will happen to them also effectively divorces them from feeling an participant in the process, and thus in the outcome.

While you have never before had anyone be horrified at the results of their ambush makeover on camera, I'd bet there are many of your "participants," who curse your name as they try to duplicate the makeover results you have wished upon them without adequate inquiry into their lifestyles, or abilities with make-up. People with dowdy, old-fashioned hairstyles, and lack of make-up might be giving you a hint that they aren't very good at maintaining either one.

Like stage coach robbers of the old west, maybe ambushing people isn't such a good idea.
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Robert Meek
11:19 PM on 06/27/2010
" You are taking someone, who may have consented with her head, but not her heart."

Bunk! She's not a child. She knows what "consent" means! If she doesn't want to do it, she shouldn't! That's her fault.

"The fact that the women chosen have little to say about what will happen to them..."?

Double bunk! She can say NO. She's got a tongue, for God's sake!

No one made these women become audience participants. They CHOSE to watch the show, LIVE.
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realitytrumpsbull
two 'alves of coconut!
09:44 PM on 06/27/2010
I don't know, not being a beautician myself is kind of a handicap in this dept., but I figure, all else fails, how far wrong can you go with the electric blue buzz cut, and the Madonna 'torpedo' bra(tassels optional)? Hey, at least it's a change from the usual, right?
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06:08 PM on 06/27/2010
How about giving the Today Show a makeover. It is waaaaay overdue.
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petef59
my micro-bio is empty
06:04 PM on 06/27/2010
Fashion is uber-hip, trendy and a revelation of a person's good soul. Unitl three years later, when the exact look is considered dowdy. Marketing, shallow bs, essentially,
09:51 AM on 06/27/2010
Why does this article merit front page space?
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mombabytiger
Looking into the heart of an artichoke.
02:46 PM on 06/27/2010
Or any space at all?
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nutty4tahoe
Stop repeat offenders. Don't re-elect them.
09:31 AM on 06/27/2010
I am pleased they give the women they approach the option because it's really a lifestyle choice. Some people feel best when they look their best. Others are all about comfort and ease and don't give a hoot what others think about their look. I myself have reached the age where I feel if someone doesn't like the way I look it's their problem, however, if I had the chance to have one of those makeovers I would jump at it. My mother used to say when I was a kid that "beauty must suffer". Still, I'm curious to see how I would look at the top of my game. I have a feeling that most of the women they make over fall into that category.
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02:01 AM on 06/27/2010
Vanity will always end in tears!
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JayeSutter
11:15 PM on 06/26/2010
All this "reading between the lines" and "sending a message" is clear.
Every now and then a man may run into a woman who isn't thrilled to sign over her free will to an "expert." The tyranny of the male construction of woman gets to some women.

There are women who do not enjoy being refashioned to fit a man's image of how women are "supposed" to look.

Too bad she didn't feel compelled to ditch the whole thing before she had to be cajoled into a make over she clearly didn't want.
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06:59 AM on 06/27/2010
I think you're reading too much into it. This guy is a trained stylist. It's sexist to assume that his knowledge of style is limited by his gender. He's just as capable of studying trends in women's fashion, hair, and makeup as a woman is.
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Rosanneofpgh
some days youre the dog;others the hydrant
02:27 PM on 06/27/2010
You seem to be forgetting that Mrs. X VOLUNTEERED for the makeover. If she didnt want it, she should have spoken up BEFORE he started to cut her hair. What a twit! I, personally, would be thrilled to have a makeover by Mr. Licari! Some women pay hundreds of dollars for him to style their hair.
07:17 PM on 06/26/2010
My face I don't mind it, for I am behind it,
Its the people in front that I jar.
05:25 PM on 06/26/2010
I wouldn't mind having a makeover, I could use some help from a professional, but - it seems like all of these makeovers involve major commitments involving a lot of time and putting up with uncomfortable clothes or shoes. If someone could help me achieve a better look that didn't involve blowing out my curly hair everyday or having to wear heels higher than 1 1/2 inches I'd be thrilled!
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07:01 AM on 06/27/2010
I don't know much about curly hair and I love to wear heels, but I also love shoes in general. There are a ton of cute flats out there right now. Just look for them! :)
06:12 PM on 06/27/2010
Fanned!
04:59 PM on 06/26/2010
I always enjoy the "Ambush Makeover" Segments...the women always look Amazing! They always seem happy and refreshed with their updated and fresh new looks. Louis and Jill are NOT telling the women they look 'awful", just that they will look even better and more amazing if they update their look and pull out their best features.
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medicontheedge
big loud broad
03:54 PM on 06/26/2010
"she wasn't emotionally ready"????? you DARE blame HER because your tawdry little game to give entertainment to yourself and gawking onlookers failed?

YOU need mental health intervention!
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imfedup
Fight the lies.
07:50 PM on 06/26/2010
Ummm, did you read the part about how he asked her all the questions to determine if she understood what a MAKEOVER means? And the part where she said yes?
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medicontheedge
big loud broad
09:55 PM on 06/26/2010
Ummmm....yes... Doesn't change my opinion one iota.
06:13 PM on 06/27/2010
But the woman was there, and she agreed to the makeover, she wasn't forced to do anything.
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medicontheedge
big loud broad
08:47 PM on 06/27/2010
I am sure there have things in your life that you initially agreed to, then decided you made the wrong decision, perhaps made that decision under pressure from peers or family. Now, put that in front of a CAMERA and STRANGERS. In PUBLIC...Then be told YOU are to blame.

Does THAT feel good for you?
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katielady
02:12 PM on 06/26/2010
I agree... I love the stylist who cuts my hair... I get compliments on what great hair I have; some of this is genetic but the cut is all Kelly!!!!
01:41 PM on 06/26/2010
I'm sure if you saw me on the street you would run right up to me and want to get rid of my white hair. My husband loves it the way it is and that, in turn, makes me happy. (Shhhhh ......He especially enjoys the senior discounts we now get because they don't ask my age anymore.)