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Lynn-Ann Gries

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Women Entrepreneurs: It's Your Time

Posted: 11/03/11 01:29 PM ET

I am a venture investor and a former investment banker. I'm also a woman. At my first job, there were equal numbers of male and female trainees. But over 25 years in business, I've become one of the few women in boardrooms listening to pitches and negotiating deals. I'd grown accustomed to seeing few pitches from high-growth companies led by women even though I personally know many women whom I would back in a second. Why weren't they pitching me?

A recent reading of "Overcoming the Gender Gap: Women Entrepreneurs as Economic Drivers" a study by Lesa Mitchell of the Ewing Marion Kauffman Foundation validated my gut. Mitchell's report says women who are capable of starting high-growth companies that serve global markets may be our nation's secret weapon for achieving sustained economic growth. C'mon, women entrepreneurs, it may take a little time but we can do this!

So, what are the obstacles in our way?

Women are well-educated and employed, but they are not rising to leadership in significant numbers. Women earned 60 percent of the master's degrees and more than half the doctorates in the 2008-2009 school year, marking the first time in U.S. history that women earned more Ph.D.s than men. Meanwhile, women have grown to represent the majority of the labor force for the first time. So it's ironic that more women are not moving into leadership positions. A measly three percent of Fortune 500 CEOs are female. We could use more women in roles of power and influence that could lead to, or influence, entrepreneurship.

Women entrepreneurs are starting fewer high-growth companies. In 2008, women owned 50 percent of privately held businesses in the United States, employing more than 13 million people and generating $1.9 trillion in annual sales, according to the Center for Women's Business Research. But only three percent of female entrepreneurs owned high-growth firms -- those with revenues of $1 million or more -- compared with 6 percent of men-owned firms. Instead, most of the women started lifestyle businesses that, by definition, were lower-growth enterprises.

Some women express that they prefer small-yet-profitable lifestyle businesses because these provide income and power while allowing their owners to maintain more of a work/life balance. But growth entrepreneur Jodi Marchewitz, CEO and founder of the software company iGuiders in Cleveland, Ohio, has found it's not an all-or-nothing proposition. Marchewitz relies on her husband - and his job flexibility -- to care for their twins while she does business. "It's definitely a delicate balance," she said.

Here's another way to look at it: Although women faculty excel at research, they lag their male counterparts in patenting research results by more than 2-to-1, according to a 2006 report in Science magazine. Women scientists also rely more heavily on formal university resources to commercialize their research. This makes it far less likely that women academicians will launch spin-out companies based on their findings. By contrast, men scientists tend to establish new networks and seek commercialization guidance from private industry - a tenet of entrepreneurship.

Women entrepreneurs don't get their share of investment. Only 11 percent of venture-backed technology firms in 2009 had current or former female CEOs or founders, according to Dow Jones VentureSource. And only 9.4 percent of angel investment went to women entrepreneurs in 2009, the Center for Venture Research found.

Why is that? As I mentioned earlier, statistics show that women often start and grow the kinds of businesses that don't interest investors. "Some women who have ideas, develop products, find solutions for problems or see themselves as leaders of a social cause, not as entrepreneurs," said Candace Klein, founder and CEO of Bad Girl Ventures in Cincinnati, Ohio.

Not seeing themselves as entrepreneurs may contribute to the fact that far fewer women ask for venture capital. "When I went to the Three Rivers Venture Fair in Pittsburgh several weeks ago, only a handful of women were there," Marchewitz said. And some women who do ask come ill-prepared. "They're not projecting aggressive enough growth," Klein was told when she asked male VCs why they didn't invest more in women.

And the truth is that 95 percent of venture capitalists and 85 percent of angel investors are men. VCs and angels generally invest in people they meet through their personal networks and with whom they are comfortable - which in these cases will probably be male entrepreneurs.

So, why should we care? Because female-led startups that receive the same level of capital investment as those led by men could add 6 million jobs to the economy within five years, proposes an Ernst & Young report. And those startups stand a good chance at success. Fortune 500 companies with three or more women on their boards for at least four years had an 84 percent higher return on sales, 46 percent higher return on equity and 60 percent higher return on invested capital, according to a Catalyst report.

Based on demographics, there will be more women than men entering the workforce over the next decade, and most of these women will be well-educated. I think that, like all things, more women starting and leading successful high-growth, job-creating companies will take time. As more women have successes, more women will cycle back and mentor, make connections for future entrepreneurs, creating networks of commercialization and industry partners, tap women for their boards, and invest in female-owned or female-led companies.

 

Follow Lynn-Ann Gries on Twitter: www.twitter.com/JumpStartInc

I am a venture investor and a former investment banker. I'm also a woman. At my first job, there were equal numbers of male and female trainees. But over 25 years in business, I've become one of the f...
I am a venture investor and a former investment banker. I'm also a woman. At my first job, there were equal numbers of male and female trainees. But over 25 years in business, I've become one of the f...
 
 
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09:50 PM on 11/13/2011
Intriguing article and I'd love to see more women advance into the ranks of large-growth entrepreneurs. As a mom to two young boys, I'd absolutely say the work-life balance is a major factor in why I don't have more to show on my professional resume. My job is an equal second to the 'wife/mother' role. If I had a wife holding down the home front, knowing that my boys are cared for, house is orderly, dinner is on the table and laundry is done, I know I'd feel much more free to focus on my biz and probably be much more successful.
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12:13 AM on 11/05/2011
I won the Kaufman Award for Women in Science and Engineering in 2011 and they sent me to Ted which was wonderful. We've come up with a solution to make genetic data accessible to non-scientific audiences and deliver full genomes on the iPAD. http://www.dnaguide.com. We're looking for funding.
05:13 PM on 11/04/2011
Female-led start ups can get financing if they prepare properly and know they will have to think big and grow aggressively. My company raised private equity for a day care company run by all women and the investor was a male. Women complain that men will not finance a female oriented business - try saying that to Lululemon, Victoria's Secret, Oprah, Body Shop. They need to read a book on how to do it - Money Magnet by J. Loewen would be he first step. You have to speak the language of finance.
HopeWFaith
We the People
07:46 AM on 11/04/2011
It may be "our time," but where are the funds? As you say, men provide funds to those they know and their network is mostly men. Where are the female investors? I'd love to meet one.

Thanks for the article.
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sylvialafair
08:14 PM on 11/03/2011
Great article Lynn-Ann. I say "yes" to everything you state. There is one more area that I believe is critical to the way we women move forward in the future. It is about changing the way we work on a day to day basis. In my new book "GUTSY: How Women Leaders Make Change" I talk about the differences in the way males and females think. We are more able, based on our neurology to see patterns of behavior, while our male counterparts are more spatially oriented.
There is a new way of working that is still in its incubation stage. It has to do with blending the caring aspect of women's nature with the daring aspect of the male nature. We will all be better when we, all of us, can combine "care and dare" to find new ways of working that create a sense of delight rather than so much stress and angst. My challenge to all of us is to deepen the dialogue about the difference between child care and caring for children and about what really matters when we think deeply about our home/work balance. Women are able to look into the past and tease out the emotional overlay and then look at connections for the future. This is the real work of today.
Sylvia Lafair author "Don't Bring It to Work"