Unless you have been living under a rock, it shouldn't come to a surprise to you that video marketing seems to be all the rage in the content world today. From personal branding videos, to how-to videos, to videos that show your evolution and the clients you work with, video definitely has its perks.
Video marketing allows others to get a glimpse into your personality--in a way that can't be accomplished with blogging or newsletter writing. Why? The viewer is able to hear your tone of voice, see your face, and make a connection with you in a new and exciting way.
How can you use video to increase your brand and build your business?
- Create a profile video that shares more about what you do and the clients you help. This video should be about 2-3 minutes in length and show your personality.
As you can see from this list, there are many ways (and I've only talked about 10 of them!) to create videos that will advance your brand and your business. Not only are they fun to create, they show your viewers the REAL you. Videos help build an emotional connection with you. They help showcase your personality. They are great for SEO. And, you don't need to spend a ton of money or a ton of time creating them.
How are you using videos in your business and to build your brand?