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Maggie Koerth-Baker

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Does Earth Hour Do More Harm Than Good?

Posted: 03/30/2012 10:09 am

This Saturday, thousands of people will voluntarily spend an evening without electrictricity. No lights. No television. No computers. They'll eat dinner by candlelight, maybe light up a bonfire in the backyard and roast some marshmallows. They'll think they're saving energy and doing something good for the planet.

But I'm not so sure about that.

Earth Hour is an annual event that tries to raise awareness of energy issues by convincing people to shut off the lights in their houses, businesses, and public buildings for one hour on one specific night. This year, it's March 31. It's a public and popular way to express support for changing the way the world uses energy -- more than a hundred countries participate every year, and thousands of famous landmarks, from Vegas to Giza, go dark for the occasion.

I'm a science journalist who has a book about the future of energy coming out in April. My husband is an energy efficiency consultant whose entire job is based around finding ways to make buildings use less energy. Earth Hour seems tailor-made for people like us. But we don't participate. In fact, I think Earth Hour is exactly the wrong way to go about educating the public on energy issues. When I look at how people respond to Earth Hour, I see as much confusion being spread as awareness. This event perpetuates myths about environmentalism and gives people the wrong idea about what it will actually take to solve our energy problems.

The official goals of Earth Hour aren't bad. The World Wildlife Fund, which organizes the event, explains what Earth Hour is and isn't right on the main website. Earth Hour isn't specifically about saving energy. It's only one hour, one day a year. Whatever energy is saved by the event would be so small as not to matter at all. In fact, because of that, the World Wildlife Fund doesn't even keep track of the impact Earth Hour has on energy consumption and emissions.

Nor is Earth Hour supposed to be about rejecting modern technology. The World Wildlife Fund specifically tells participants that they're asked to shut off only nonessential lighting. That makes sense.

As someone who understands the importance of energy efficiency, I think it's valuable to remind people that we all use a lot more energy than we'd really have to use to get the services we want from it. After all, physicist David MacKay estimates that the average American uses twice as much energy as the average European, to get basically the same quality of life. There's room for change.

Yet I don't think that's the message people get from Earth Hour. When I hear people talk about it, when I see the media cover it, I don't see a discussion about energy efficiency. Instead, the people participating in Earth Hour, the people observing it, and the people critiquing it seem to think that Earth Hour is the opposite of what the World Wildlife Fund says it is.

I have three big problems with Earth Hour and the message it sends. First, some people are going to be very easily disillusioned when they find out that Earth Hour doesn't actually do anything -- on its own -- to combat climate change. In fact, in places where lots of people participate, there might even be a small, temporary uptick in emissions. When fossil fuel power plants are forced to rapidly increase or decrease the amount of electricity they produce, they also produce more emissions, just as your car burns more gasoline if you're rapidly accelerating and decelerating than if you maintain a constant speed.

So, when everybody turns the lights back on at the end of Earth Hour, it means that some coal and natural gas power plants will have to quickly work extra hard to meet that sudden increase in demand. In order to do that, they produce more emissions than they otherwise would have. Now, just as turning your lights off for an hour won't save the planet, this short-term increase in the emissions output of a few power plants won't seal our fate, either. Yet there is a real risk that discovering this fact will convince some people to mistrust any effort to get them to change their energy-use behavior.

My second problem with Earth Hour: it inspires a reactionary push-back from people who think the event is a rejection of modern life, an attempt to show people how much better they had it in
the 19th century before that first power plant. It sets up a straw-man target that is easily attacked. Instead of discussing actual energy issues, groups such as the Ayn Rand Institute can point to Earth Hour and say, "See, environmentalists just want to reject comfort, convenience, and safety and force you to live in the nineteenth century."

We don't have to go back in time to counteract climate change and prepare for peak oil, but an energy event that encourages people to spend an hour in the dark certainly gives that impression.

Finally, although Earth Hour can make energy change seem too hard, it can simultaneously also make it seem too easy. Some people see Earth Hour and think that they're being asked to abandon everything that makes their lives nice. Other people see it and come away thinking that all they have to do is shut off some lights sometimes, and everything will be fixed. It's easy to throw a party once a year and hang out with your friends in the dark, but real change is difficult, and it doesn't really happen at home.

Like a lot of feel-good environmental awareness campaigns, Earth Hour makes it seem like personal, individual lifestyle choices are the best way to deal with our energy crisis. They aren't. One of the best illustrations of why this is comes from a 2008 MIT paper (PDF) that looks at the energy consumption associated with several different American lifestyles. Researchers compared the energy impact of eighteen different types, ranging from a homeless person and a Buddhist monk to a U.S. senator and a multimillionaire. The homeless person and the monk used a lot less energy than the senator and the multimillionaire did, to be sure. Yet when you take the energy they did use and add to it the energy embodied in our shared systems -- roads, schools, the military, and so on -- even the Americans with the most Spartan lifestyles still consumed more than double the average global energy use.

The problem isn't individual choices. The problem is the infrastructures that we share, infrastructures that often limit our energy choices and incentivize wasting energy rather than conserving it. Europeans don't use less energy than us because they're better people, who are more willing to make sacrifices and sit in the dark. They use less energy because their shared systems allow them to use less energy without having to think about it, and without it being a hardship.

The solutions to our energy problems don't start with individuals shutting the lights off at home. They start with public policy -- the only force that can actually change how the infrastructure and shared systems work. Whether the promoters of events such as Earth Hour intend to or not, they send the message that energy change is about voluntary individual choices and choosing not to use the infrastructure and shared systems. Yet if you look at what the experts say -- in the plans where scientists and analysts map out how we can actually make the biggest energy changes in the least amount of time -- you'll find that their message is exactly the opposite. The more we encourage people to think that change is about individual choices, the harder it is to get the real change accomplished.

 
This Saturday, thousands of people will voluntarily spend an evening without electrictricity. No lights. No television. No computers. They'll eat dinner by candlelight, maybe light up a bonfire in the...
This Saturday, thousands of people will voluntarily spend an evening without electrictricity. No lights. No television. No computers. They'll eat dinner by candlelight, maybe light up a bonfire in the...
 
 
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HUFFPOST SUPER USER
chatnuptime1
The Wolf's Den.
01:47 AM on 04/07/2012
So the ultimate gut reaction to this nightmare before us is a question every rational human should ask themselves. Do you really want to see homo sapiens on this planet a hundred years from now? If so then you will have to make some soul rending choices. Which means going beyond what you are comfortable with now. You must scrap how you handle life as you know it.
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chatnuptime1
The Wolf's Den.
01:47 AM on 04/07/2012
Using recycled materials from rubber to glass and high tech buidling machines to construct save livable cities hermatically designed to meet the needs of its residents. We have the know how already but lack the will.

Policy 3. How we govern ourselves and our monetary system.
Todays politics our very form of government will make meeting those needs impossible. As it bends to the will of for profit business. That sees waste and over consumption and exploitation as a means to an end the bigger bottom line. Wealth. My case will close. Choose wealth and we choose early extinction. Choose growth and a future for our species we must ashew wealth and its addicts to save ourselves.it. Our glory day in this present experiment has brought many marvels to us. But now it is time to use those marvels it has blessed us with to make to extend our existance beyond the finite future. We have to learn that bigger is not really better but far more wasteful. Intra dependency is frought with intra calamity. Monetary idealogy leads to social darwinism and decay. Over poplulation leads to pressures of species extinction. Not living with a clear understanding of what the planet can and often does leads to tragedies.
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chatnuptime1
The Wolf's Den.
01:46 AM on 04/07/2012
Policy 2. Energy and resource manangement/ infrastructure.
Drought will change they way we farm. Bio energy will be dropped because of this. Even the use of cattle and pigs and other live stock food sources will be cut back dramatically because of that water issue. Irrigation is a method that waste 70 tons of water a minute to evaperation. But we do it to feed ourselves and fuel those cars, and eat that meat. Real hard choices are forced on us and we cannot afford to make a mistake in this. Blame Global Warming or God or cloud nine it doesn't matter how we handle it makes the difference.

Changing our life pattern won't be easy but unavoidable. Either we change now grudginly but comfortably or later grudgenly and very uncomfortably. Looking at the big choices. What can we do?
Make smaller dwellings that loose energy less? like living in apartments vs houses? Make city complexes with everything within reasonable distance of an hours ride by bike lessoning sprawl and cutting back on fuel consumptions by cars. Thus reducing demand for product. Changing farming to a more indoor out door green houses around the city belts carefully planned to take care of its popluation per area. Controlling populations per city not in the millions but in the thousands. Using technology to have people work closer to home if not at home where we can reducing transport and fuel consumption.
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chatnuptime1
The Wolf's Den.
01:45 AM on 04/07/2012
Policy 1 case... Water usage / water shortage
Irrigation for farm land needed to grow crops take care of livestock and most importantly the fragile not so sustainable alternative bio fuels. Hydro electric power plants and Nuclear power plants and the bottom line us drinking, cooking, and bathing in that water. Oh and don't forget pipe laying for oil transport and land fracking for the oil industry. To do or not to do. Much depends on your goals and timing and of course the weather. Beleive it or not water is not a renewable energy. Great lakes up north is drying up. Have you noticed that heavy ships are going at half the load they used to? Wells are drying up aquifers. And irrigation is loosing tons of water to the sky that don't seem to come back as rain fall. Dams are changing the enviroment south of it. And the lakes they create are also loosing alot of water annually.
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chatnuptime1
The Wolf's Den.
01:44 AM on 04/07/2012
Hmmm. Lets see.. every year we have new gismos shoved in our faces by marketing screaming we need the latest this and that. They are all powered by batteries and electricity. Everything about life these days is powered. It makes sense that we learn to use these tools more efficiently. Resource management from water to power.

Policy. well somewhat ok but has hazards in politics and of course capitalism is there to throw in the other shoe to distort the message and have a nice profit on their end to. Recycling, Waste, Water reclamations, dams, building goods, Raw materials, and urban srpawl, New energy plans. Taken by themselves its a yin and a yang. Taken as a whole we need to understand it better before we can attempt any kind of policy. Policy made before understanding long term impacts on the enviroment and the economy can actually hurt us in the long run.
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WI Patriot
Defending the Constitution.
04:54 PM on 04/02/2012
""They start with public policy -- the only force that can actually change how the infrastructure and shared systems work."

Wanna bet? I'll just fire up the generator. Good luck shutting that down.


Maybe we should focus on good, sustainable production instead of regressing to the stone age.
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methodman
11:38 AM on 04/02/2012
NO It makes people aware of valid concerns!!! People always protest everything at first but as they weigh the benefits most people come around except the religious and the dyed in the wool illiterates who won't buy magazines or books. The Republican party.
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pmb1
raging leftist hippie
12:36 AM on 04/02/2012
Being from Sydney, where Earth Hour started, I'm yes and no on this article. Sure, one hour of turning off lights doesn't ultimately change anything, but it shouldn't be dismissed so simply. I think what has changed over Earth Hour's five year existence has been less discussion of how Earth Hour is a launching point, and more simplistic feelgood 'I turned off my lights and had a candlelit dinner'. Originally, when it was just Sydney that first year, it inspired lots of discussion about energy use, and it can still encourage greater awareness of our energy usage - so after the hour finishes, rather than turning back on every light, just turn on the one in the room you're using. Then make that your normal habit. So while Earth Hour is just a simple thing and won't in and of itself change the world, it can be used as a launching pad to greater awareness and benefit.
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08:10 PM on 04/01/2012
Around here the people are harangued to use less electricity gas and electricity for heating, seeing and cooking.  Meanwhile, the corporate owners raise the rates above twice the costs to produce and deliver that energy.  The money is becoming concentrated in fewer and fewer hands.  The people are sliding towards serfdom and powerlessness.
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chatnuptime1
The Wolf's Den.
01:56 AM on 04/07/2012
We are many and they are few. Our voices could be feared if we would unite for a common cause rather then let ourselves be pitched against one another since we all share one thing in common. We all need to eat, drink, be clothed, and have a roof over our heads and keep those homes warm in the winter and cool in the summer. We all need these things now and in the future. We all need this alike. So if we can agree we have a common need and we can agree that we all have a common threat to that need. We should stop snapping at each others differences and get it done. If we stay divided and bitter toward one another the wealth hoarders have already won a small victory. But they will loose the war and humans will be off this planet not in millions of years but perhaps less then a hundred.
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see-ellen2001
11:25 AM on 04/01/2012
The school I work at does a one hour earth hour during the school day on or around Earth Hour day. This makes sense to 'symbolize' how we need to take care of the earth including not wasting our resources. I never even thought of how starting up all those lights in the same time zone can put a strain on things. Having said that, I sometimes think Earth Hour is just one more 'warm fuzzy' for the consuming masses.
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BluePhantom2
The Blacksmith & the Artist reflected in their art
11:00 AM on 04/01/2012
This seems to me to be more progressive "Feel Good" stuff they can brag about to each other at the coffee house!
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chatnuptime1
The Wolf's Den.
02:00 AM on 04/07/2012
Really we must ditch this notion of progressive and conservative we vs them stuff. We are talking about our survival here. You know human survival. If we don't stop being warm and fuzzy and start making lasting changes we will be saying howdi to the bones of the dinasoars as we enter the gate of extinction.
Genders
Love, Tolerance, Enlightenment
09:45 PM on 03/31/2012
Good points. Perhaps we should spend an hour or more going around our homes and upping the efficiency.

Still, I love the return to basics that an hour without electricity provides. And I love my electricity.
04:15 PM on 03/31/2012
Good point,
that it makes people think that they have to sacrifice a lot to save energy,
which gives environmentalists a wrong "go live in a cave" image

That said, a lot of energy saving presumptions are misleading,
particularly when it comes to using electricity and lighting.

So in this case, as an example, effectively the same Coal gets burned at nighttime, regardless of whether lights are on or off:
http://freedomlightbulb.blogspot.com/p/deception-behind-banning-light-bulbs.html#coal

As seen and referenced, it is also just one of the many false arguments behind the banning of simple cheap incandescent light bulbs
07:22 PM on 03/31/2012
Interesting post. Thanks. Never have given much thought to this idea--that coal plants burn roughly the same regardless the consumption. It does make sense. The goal should be reduced power consumption as a society and, of course, coal plants don't have to burn so much even during peak times. I think that is the point of Earth hour--to show that we CAN reduce our electricity consumption.
07:23 PM on 03/31/2012
If power demand is reduced by large segments of the population turning off unnecessary lights and using high efficiency lighting for the rest, then overall energy demand goes down. This would result in less power generation required, which means that some coal plants would reduce their output or go offline altogether. Coal plants often ramp down at night anyway, as the daytime power requirements are the highest. It all depends upon what the rest of the power generation mix is and the current weather conditions.
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Ray Wigton
12:52 AM on 04/02/2012
Yes. It is the distribution that really counts. If you have one generator operating to produce power for your community, it burns the same amount of fuel, regardless of how much electricity is consumed. During peak times of the day, usually 2 PM to 7 PM, the use doubles and we put another generator on line. The second generator starts the moment it is needed, even though it can produce an enormous amount more electrictiy than is needed at that time. If the grid really ties the communities together, instead of every city putting another generator on line at noon, only one does and then by about 1 PM another does but the greater grid area only has a little more generated than is needed instead of twice as much as needed. When we achieve a smart grid, we will also time the clothes dryer to run at night and the water heater to only heat water when we need it. The key is that the system can do more than the consumer can do in the short term.
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03:03 PM on 03/31/2012
People have a tendency to subconsciously think that if they do one good thing, they can do something a little bad, and it'll be okay because they've made up for it. You see this with some hybrid car owners, who will start to think the can drive more, and will then drive so much that they use more gas than they would have if they still had a non-hybrid.

Earth hour seems like just one of many little things that can go to someone's head in such a manner. If any international event is organized, it should be designed to actually have an effect. If that's not possible, it should be scrapped and people should be instead encouraged to keep up with climate science developments and contact their representatives (where applicable).
06:59 PM on 03/31/2012
"some hybrid car owners, who will start to think the can drive more, and will then drive so much that they use more gas than they would have if they still had a non-hybrid."

What is your source of information on this, besides the top of your head?
04:49 AM on 04/01/2012
Maggie is one of those people. She's on 13-city book tour, flying back and forth across the country, generating a huge carbon footprint along the way while telling the little people that they need to alter their lifestyles in order to save energy. As someone else said, I'll believe it's a crisis when they start acting like it's a crisis. She could have easily done all of her engagements by skype but instead chose to burn tons of jet fuel while posturing as a guru of energy efficiency.

But hey, it's all for the cause, right?
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chatnuptime1
The Wolf's Den.
02:15 AM on 04/07/2012
Kudo's texas. your absalutely right. We don't need to jump in planes to do research we have alot of it already done. Right at our fingertips infact. Networking on skype and other things like cloud using that tech we are blessed with more also can if used right reduce carbon foot prints. I think we just don't know how to use the toys we have to our advantage. Shoot we have an awsome amount of know how and tools but not the wisdom to use it to our better good.
09:14 AM on 03/31/2012
Yes, but Maggie, where does public policy start other than with public awareness? The Earth Hour concept might not be perfect, but it is rooted in the idea of making people aware that energy consumption isn’t a fixed, pre-set issue, it is a variable that can be changed. Efficiency and cost-effectiveness can be addressed, or they can be ignored (as has been our general practice up to this point). The idea is to get people to understand that societal choices are like individual choices; the former just requires more individuals banding together to work toward a goal.
What alternative would you suggest for raising general public consciousness of the fact that we can live modern, safe, healthy and enjoyable lifestyles while reducing energy consumption greatly, simply by choosing efficient practices over wasteful ones? Or is the solution to leave the general population out of the issue, relying on government and industry to take care of things for us?