Hillary Clinton will become the Democratic nominee this week. Moving forward, whatever happens during the ensuing general election, the fact that she is a woman will be an inextricable part of the narrative.
Clinton has acknowledged the historical significance of becoming the first female presidential nominee of a major political party. She has also paid tribute to the women who have come before her, from the suffragettes to Shirley Chisholm.
As the electorate goes under the microscope for clues of what will transpire in November, questions about what Hillary represents to women voters and how that connects to current concepts of feminism -- will be on the front burner.
SheKnows Media recently released the results of an online survey titled #TheF-Word. Conducted during the period of 12/28/15-1/7/16, it garnered 1,622 responses. The focus was to nail down an understanding of women's relationship to feminism -- how they do or don't identify -- with a look at demographics including age, race, employment, and household income.
The second part of the study dug into the Clinton vs. Trump match-up.
The response breakdown was:
By age:
•31 percent Millennial (1985-1998)
•43 percent Generation X (1965-1984)
•24 percent Baby Boomer (1946-1964)
• 2 percent Silent Generation (1945+)
By Race:
•77 percent White
• 9 percent African American
• 8 percent Hispanic
• 4 percent Asian
• 2 percent Native American
By Employment:
•78 percent Employed Full or Part Time
•12 percent Managing a Household
• 4 percent Retired
• 3 percent Student
• 2 percent Unemployed
An overall look at the sample's identification with feminism showed that 46 percent identified as being a feminist, 22 percent didn't, and 32 percent responded, "it depends/not sure."
Those who were 25-29 years old and 55-64 years old identified as feminists by 53 percent and 54 percent, respectively. The middle generation of 30-54 year olds registered at 44 percent.
The higher the household income was, the greater the percentage of women identifying with feminism. For those in the $0-49k sphere, 35 percent of women identified with feminism. At $75-150k, it was 47 percent, with women over the $150k range hitting 53 percent.
53 percent of those employed full-time identified as feminists; women responding as "Managing My Household" were at 28 percent.
Although the number of respondents who were women of color was only 25 percent compared to white women, it came through very clearly that "black and brown women" have a lot of ambivalence about where they stand on the feminist continuum. According to the study, "Black women in particular regard feminism with skepticism," feeling "excluded from its benefits in practice." The white mainstream feminist agenda is too often tone deaf to the concerns of women of color.
Feminism is perceived by two groups as being "anti-traditional values," leading those respondents to an "actively NON-Feminist" stance. "Black Women Breadwinners Who Value Tradition" and "Conservative Stay-At-Home-Mom White Women" both believe that "Feminism is actively hostile" to their values. Perhaps that is why self-identifying Non-Feminists at a rate of 40 percent define the word Feminism as synonymous with "rejects traditional values."
That premise was driven home in a quote appearing in a New York Times article about Hillary Clinton. Roy M. Neel, who served as Bill Clinton's Deputy White House Chief of Staff, explained that Southern women had a distinct dislike for Hillary because her personal choices were "something of an affront to their sense of who they were."
How can Hillary reach out to those women who don't define feminism as, "The belief that women and men should have equal rights and opportunities" or those who are concerned that Hillary's brand of feminism is non-inclusive of their lifestyle, pressing concerns, or truly multigenerational and multicultural?
Women who are Trump supporters (54 percent do not identify as feminist and 11 percent do), responded to the question, "Are YOU ready for a female president?" with the stats of:
•33 percent yes
•38 percent unsure
•30 percent no
Potentially, 71 percent of Trump-supporting women are ready to accept a woman as President.
A look at the political beliefs of Trump's female supporters includes some surprises, and confirms some expectations.
•54 percent generally support Abortion Rights
•75 percent generally support Equal Pay by Law
•62 percent generally support Marriage Equality
•79 percent generally oppose Accepting Refugees
•49 percent generally oppose Gun Control Laws
•72 percent opposed the Affordable Care Act
The research takes an ironic look at the "givens" in today's society -- options which were not accessible to women in the 1960s, a time when job ads were segregated. Many women who do not consider themselves feminists have benefitted from these changes. Of all women surveyed:
•92 percent have a credit in their own name
•91 percent have used birth control
•57 percent have kept a job when they were pregnant
Inevitably, some circumstances remain unchanged, except now women have an awareness and context for the circumstances. The study terms it "#TheFemaleTax." Examples include (all surveyed women):
•56 percent have been sexually harassed
•57 percent have not earned equal pay for equal work
•61 percent have had their ideas overlooked
Women identifying as Feminists report these situations at approximately a 20 percent higher level than Non-Feminists.
I spoke by phone with Elisa Camahort Page, Chief Community Officer of SheKnowsMedia, to get more insight. "We wanted to understand the relationship women had to feminism," she told me. "It's a very nuanced issue." That motivation included the premise that a better understanding of the myriad factors could lead to "action."
Through "slicing and dicing the data," Camahort Page's two biggest takeaways were:
"Women are not confused as to what feminism is 'supposed to be.' They just aren't sure that, in practice, it's for them. With women of color and conservative stay-at-home-moms feeling most excluded from [feminism's] current mainstream efforts.
Across the board, women still report, experience, and are worried about all manner of micro- and not-so-micro-aggressions, from being interrupted and overlooked to being harassed. This is the price we pay (in addition to unequal pay, of course) for being a woman in the world...working or not."
We discussed the continuing insularity of the movement, and the need for broadening outreach to all women. "Women of color feel that mainstream Feminism is upper-class white women who don't see intersectionality," said Camahort Page. She pointed to enlarging concerns beyond reproductive rights and equal pay.
Hillary Clinton has made a point of stating that although she knows that she doesn't have everyone's support, that she wants to be everyone's President. She stated, "Building bridges are better than building walls."
Exit polls showed that in the 2012 elections, 53 percent of the voters were women. If 21st century feminism can begin to address the inequities within its walls, bridges can be built.
We might actually get a woman president.
A version of this article originally appeared on the website Ravishly.com