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Marcia Reynolds

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The Decade of the Woman Is Upon Us

Posted: 12/04/10 11:40 AM ET

I've read lots of articles analyzing whether the Year of the Woman is alive or dead. Neither is true. There has to be a strong Year of the Woman in order to kill it, which I've yet to see. In truth, the Decade of the Woman is just starting. As a woman, you should prepare now for the power you will have in the next few years.

Intuit Inc. commissioned a study to forecast the trends expected to change the way women live and work over the next decade. In addition to the powerful worldwide consumer force that women represent today, factors such as urban migration, increased access to education, mobile technologies, micro-credit and low-market entry costs will create a global "she-conomy" where over one billion women will enter the workforce or start businesses by 2020. The study suggests:

  • In the next 10 years, Gen Y women across race and ethnic lines will dominate the professional workforce, expanding their roles in upper management in professional services firms and in professions such as law and medicine.
  • Women, especially those in emerging markets, will be the dominant force in the global market -- taking on increased leadership responsibilities across business and education.
  • On a global scale, 970 million women who have not previously participated in the mainstream economy will gain employment or start their own businesses.

We are a force to be reckoned with. Some unconscious men and non-progressive women may try to hold us back, but we have the numbers to make a difference. If we stand together, we can also have the voice.

As we enter 2011, we should start calling the shots. We should stop trying to fit inside a man's world. Gloria Steinem recently said, "Don't think about making women fit the world. Think about making the world fit women." If we live by choice --choosing to wear stilettos or flats as we please, choosing to adapt to earn respect before we make changes or to opt out and do our own thing, or choosing to work and raise a family or do them one at a time -- then as the primary consumers, the world has to meet our needs. Steinem challenged women to "pursue the life choices they would most enjoy, regardless of societal expectations."

We don't have to compete with men or participate with them on their terms. We can create and live by our own expression of business, leadership, community and family. This doesn't mean we exclude men. We move forward when:

  • We model inclusion and collaboration which is our way.
  • We don't back down when we aren't acknowledged.
  • We create businesses and communities based on our own rules.

Our capacity to love, to allow, to express emotion and to create beautiful spaces to live and work in should attract people, regardless of gender or age.

Do you think this is a fantasy? I believe there are many men who prefer mutual respect over domination. I travel the world for my work; I see these men growing in numbers around the world.

I'm not suggesting that women control men. I'm saying it's time we stand strongly as their equals living on our own terms. With the support of conscious men, this can be a reality.

Men created the companies, the leadership models and the systems that are breaking down in today's world. Here in the United States, the rate of change is so pitiful that I am afraid for my country. I think our best shot is to quit trying to fix the old way and look to create an exciting, collaboration-based, innovation-run new way. Since it will only be a few years before women will outnumber men in the workplace, in degrees held and in privately held companies in the United States, shouldn't the executive staff of our major corporations strive to mirror the workplace and consumer base? Corporate leaders should start by asking women to help draw up the plans for the future of management. It's time let go and move on.

And if the leaders don't ask for our help, let's do it ourselves.

We also have to focus more on politics. Female representation is sorely lacking. Again, shouldn't our leadership mirror its base? Even if they are conscious, I don't count on male leaders to understand my needs and fight on my behalf. If politics is bad, then let's stand together to change it with a fresh spate of strong progressive female candidates.

The numbers are in our favor. I'm imagining a world run cooperatively by conscious men and women. How about you?

Marcia Reynolds, Psy.D., is president of Covisioning, a leadership coaching and training organization working with a variety of people and organizations around the world to increase emotional intelligence and collaboration. Can she help you and your organization move forward?

 
 
 

Follow Marcia Reynolds on Twitter: www.twitter.com/MarciaReynolds

I've read lots of articles analyzing whether the Year of the Woman is alive or dead. Neither is true. There has to be a strong Year of the Woman in order to kill it, which I've yet to see. In truth, t...
I've read lots of articles analyzing whether the Year of the Woman is alive or dead. Neither is true. There has to be a strong Year of the Woman in order to kill it, which I've yet to see. In truth, t...
 
 
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Valencia Ray
Keynote Speaker, Author, Facilitator
01:05 PM on 12/18/2010
Hi Marcia,
I get excited when I find women on the same page with me and the numbers ARE growing - some men also are waking up! It has been the illusion of a fear-driven mental ego sense of self that has the state of corporate structure and the world at large in the condition that it is in today. It is not sustainable nor healthy for men or women to continue the paradigm of aggression, greed and repression of self-expression, including healthy emotional expression.

It's time to make friends with change and emotion as repressing the qualities of feeling, intuition, creativity and collaboration is at the root of stress and the destructive effects we see on both the level of human relationship with each other and our collective relationship with our planet. When we consciously awaken to the healthy feminine aspects of human beings in males and females and also consciously remember what a healthy masculine expression even looks like (assertiveness does not have to be aggressive; self-sufficiency does not have to be greedy - aggression and greed are based on insecurity and fear) we can live as whole individuals and as an interdependent society.

Bringing back into our awareness the natural flow/blend of masculine and feminine in both men and women is the door to a paradigm of abundance and healing for our collective society and our planet.

Valencia Ray, MD
http://www.ValenciaRay.com
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amazingsusan
Founder www.amazingwomenrock.com
09:50 PM on 12/10/2010
Thanks for great blog post Marcia. As usual, your thoughts are insightful, provocative, and energizing.

I agree it that women are coming more and more into their own, and that will be a good thing for men, women, and children. Gender equality and parity in all aspects of life will create better relationships and a better world.

I believe one of the greatest challenges we face, and will continue to face as women step more into their own power, and into positions of power across the board, is that many men will feel increasingly threatened by the changing role of women in society. As a tragic consequence, I expect levels of violence against women ( e.g.: trafficking for the purposes of prostitution and sexual slavery, abuse, rape, incest, murder, etc.), will also rise.

I strongly feel that women must positively engage men in the process of achieving gender equality, and show them how they too will benefit from a more equitable world, in an effort to reduce this backlash of violence.

Thanks again for a great post.
08:58 PM on 12/09/2010
Our congress has more women than ever before, but we have a ways to go to get any kind of numbers that trend toward parity in Congress. But what do people say about women in political leadership? According to recent research by Pew Research Center, Americans believe women have what it takes to be political leaders, but when it comes to saying they would be better leaders than men, the research says “6% of respondents in a survey of 2,250 adults say that overall women make better political leaders than men. About one-in-five (21%) say men make the better leaders, while the vast majority — 69% — say men and women make equally good leaders.
May the next decade of the woman bring this last percentage to pertain to the number of women in Congress! Idealistic I know, but great to hope to see one day...
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HUFFPOST SUPER USER
KathleenQYD
www.QuintessentialYouDesign.com
08:33 PM on 12/07/2010
I would suggest that rather than it being a time for women, it is time for a feminine approach to life and living... for both men & women. We have created and grown up in a masculine structure and context for being successful and having a successful life. As men and women awake, these constructs no longer work because they are not able to realize the ideal each individual yearns for. They no longer offer the opportunity we are individually and collectively seeking... if we're awake. If, on the other hand, our lives are on auto-pilot, given by the rules of the world and the "supposed to's" outside ourSelf, this may not be true at all. Ultimately, it is all a question of knowing oneSelf and making room for our highest expression to contribute to ourSelf, others, & the world. Who's up for that? www.QuintessentialYouDesign.com
12:14 PM on 12/06/2010
why stop at a decade?
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patililac
heaven forbid!
11:42 PM on 12/05/2010
Huh. Interesting...but so many women are still raped, beaten, enslaved, and killed. I don't have the statistics at hand, but when I heard them recently, it was very disheartening. Addditionally, we (or at least those in the media) still have to bare our chests to get attention. Beautiful, thin women get hired more often. Etc.
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HUFFPOST COMMUNITY MODERATOR
SirenForSanity
Hi De Hi Hi De Ho Times
11:16 PM on 12/05/2010
Seneca prophecy "......we must work with the women to help heal their pain. In these times that are coming, she told me, we must learn to help women regain their power. If the women do not reclaim their power, it is told, the world will be lost. Because the men no longer act like men. They are not noble or proud, and they do not hold the words of the Creator close to their hearts.

"Men have become sick with ego, sick with greed, lost in confusion. They are no longer leaders, so their children do not learn, and the children wander aimlessly through life, without spirit. A human without spirit is like a ship without a sail. All you can do is float around, hoping to find a harbor.

"The Grandmother told me that in these times it will be the women who come to listen to these ways. It is the women who will remember who they are. Because women have lived for many thousands of years now, knowing who they were but never being able to speak the truth through their mouths. When the people left the Good Red Road and began to walk the black ribbon of road, the women were suppressed because the women kept warning the men that they were wandering from the ways...

"Heal the women. Then the women can heal the men, and together they can heal the earth."
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artleads
Let's have a national retreat.
12:17 AM on 12/07/2010
I agree. Paul Shepard in "Nature and Madness" gives a scholarly account of how the dawn of agriculture brought on our era of control (destruction) of nature and supression of the feminine. It might be worth reading. :-)
11:16 PM on 12/05/2010
Maybe the "Decade of the Woman" shows how misdirected the feminist movement may have gotten. Has anyone considered the aftermath of 40 years of women focused on trying to beat men at every turn. The single most important prerequisite of success today is graduation from college of which 50% more women graduate than men. Instead of worrying about why our education system seems to be broadly failing men, instead the focus seems to be on the injustice of fewer than 50% of the engineering graduates not being females yet. This total focus on "making the world fit women" seems to have not helped men. So instead of asking how women should use their increasing power to run the world, maybe a little focus on how women could improve the world for both sexes is more in order. A world of women prospering over men is no better than 40 years ago when men prospered over women. This never ending dividing based on gender is getting more and more embarrassing as time goes on.
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HUFFPOST COMMUNITY MODERATOR
SirenForSanity
Hi De Hi Hi De Ho Times
12:46 AM on 12/06/2010
From the article:
I'm imagining a world run cooperatively by conscious men and women. How about you?
01:38 AM on 12/06/2010
Run cooperatively with men who are sick with ego, sick with greed and lost in confusion?
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john1513
Ora et Labora
11:34 PM on 12/06/2010
Feminism: men must fall, so women can rise
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RobM1981
I try to be amused
12:36 PM on 12/05/2010
Decade of the Chinese woman, perhaps...
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Plissken
It tastes like... chicken.
12:18 PM on 12/05/2010
If women really do come to dominate all aspects of business what makes you think it will be some kind of an improvement? Money is money and people in business, men or women, are all crooked alike - thats why they get into it in the first place. Do you somehow imagine that a woman on wall street is less rapacious than a man? Dont count on it. Those people male and female are all money junkys entirely and gender is irelevant as far as I can see. Its fine to gender cheerlead I suppose, if it makes you happy - but it's oh so pointless. In the end it makes no difference what gender is minding the store when the result is exactly the same. The only thing to be proven is that money corrupts everyone in the end. The power of estrogen and ovaries will be subsumed by the power of money. If your dream comes to pass, and I'm sure it will, prepare yourself for just another example of Orwell's Animal Farm. The only thing that will change is the gender of the pigs.
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artleads
Let's have a national retreat.
01:12 PM on 12/05/2010
So I guess that there might be something called a female paradigm. We've been experiencing the male version since the dawn of civilization. And upholding that when it has done so much damage is pointless. What you're talking about is females adopting the male paradigm of rapacious domination. What we need (IMO) is the ascendency of the female paradigm which is significantly independent of gender. If not, we stand to replace one form of oppression with another.
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HUFFPOST COMMUNITY MODERATOR
SirenForSanity
Hi De Hi Hi De Ho Times
12:47 AM on 12/06/2010
Yes.
recless
Evidence first. Believe later. Maybe.
07:23 AM on 12/06/2010
Um.... damage done by the male version? We are the most populous mammal on the planet, we are the only surviving member of the hominim varients of human. We've conquered the planet in ways no other species could hope to do. But it is all bad because of men? This is where feminism goes off the deep end. Male "domination" is not some political tool to keep women down, it is an evolutionary adaptation that has proven to be extremely successful. The job for the future is to bring equality of individuals into the mix, but we are nowhere near there yet. But this idea that men are bad and women are good is mindlessness parading as "moral value". I see no compelling scientific evidence to show that a "female paradign", whatever the devil that is supposed to be, would be any different than the male one. People is people.
HUFFPOST SUPER USER
NYC80
I am an independent
02:01 PM on 12/09/2010
Since I work on Wall Street and I can tell you Women are more ruthless and better liars than the men. It seems that they want to be more powerful than men and will not nothing to stop it.
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HUFFPOST SUPER USER
dg knutsen
12:12 PM on 12/05/2010
I know this is terribly politically incorrect to say, but political correctness, I believe, have done more damage then good over the past years. I for one am sick and tired of this never ceasing need to heap accolades and more and more dissproportionate legal rights, atleast in divorce cases, to women. Men are continuously getting an unfair shake . We have all heard of so and so who was taken to the cleaners by their wives. States with no-fault divorces where the woman is literally enticed into a divorce, taking half of all, no matter the circumstance..playing to the woman's greed,and dangling divorce like a carrot in front of them. What ever became of the marriage vows ? Why do we keep pretending its some legal contract ?
02:32 AM on 12/06/2010
You do realize that the laws that entitle a spouse to half of everything is usually favoring the spouse with the lesser income/net worth REGARDLESS of the sex? It just so happens that in the majority of marriages that end in divorce, the man has more money, and so therefore it's the wife that can take him to the cleaners.

But believe me in cases where the sexes are reversed, if the opportunity is present for the man to take half of everything from his soon-to-be ex-wife, he'll take advantage of it as well.

Personally, I'm not a fan of those laws either, and I'm a woman. Such clauses create the necessity for pre-nuptial agreements, and I hate those as well. I don't think a person should be forced to owe their ex-spouse anything. If they really did you wrong, karma will get them in some form. The only thing that should be made a requirement is child support, of course.
recless
Evidence first. Believe later. Maybe.
07:24 AM on 12/06/2010
Simple fix. Kick the government out of marriage. A non-government marriage agreement was good enough for the founders of this nation, should be good enough for us.
recless
Evidence first. Believe later. Maybe.
07:26 AM on 12/06/2010
Marriage is a legal contract... otherwise we couldn't have all these divorces ;)

PC has done damage, but not because it itself is bad. People are the problem. Seems most are not smart or educated enough to express their views both succinctly and without need to insult somone. It can be done but it takes practice.
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stape45
Spin this!
12:04 PM on 12/05/2010
It’s your life, ladies. You have every right (and my blessing) to live it to it’s fullest extent. This is one male who not only endorses it, but encourages it as well.
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amazingsusan
Founder www.amazingwomenrock.com
09:37 PM on 12/10/2010
“your blessing� With all due respect, we don't need your blessing :-)
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HUFFPOST SUPER USER
Marturia
Are we there yet?
11:48 AM on 12/05/2010
Women have always been in 'power'. Men just didn't know it.
01:18 PM on 12/05/2010
Really? This interests me. How so?
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HUFFPOST SUPER USER
Marturia
Are we there yet?
06:48 PM on 12/05/2010
Generally speaking: From childbirth, males are raised and influenced more by their mothers. Later, men are often controlled by the other women in their lives (as well as their mothers). It doesn't matter if the men make more money - the women are the ones who usally wind up with it!
11:25 AM on 12/05/2010
Every decade is the decade of women. I'm looking forward to the decade of "this decade is the one in which women stop it with every decade being the decade of women."
11:04 AM on 12/05/2010
For women in the U.S. and similar countries, the key to women moving ahead in elected positions and high-level business positions may lie in some very basic things, either: 1) Women interested in these positions have to find a life partner that supports them doing so, 2) Women need to create a support system to compensate when no such life partner exists, 3) Women have to be single, childless and devoted solely to these careers, 4) Companies and Government need to change to accommodate women who are not in the #3 category, or 5) A combination of any and all of the above.

There are women who have proven "you can have it all" in these positions, but those who have tell you about their supportive husbands (partners) and families, the time they did miss with their children, etc. Men in politics and corporate exec positions often have a supportive wife who helps make that happen, or they are single. I know women in elected office and corporations who are the same.

But I also know women whose husbands are, to outward appearances, supportive, but in real life, they are grudging about it and offer no support at home. These bright, accomplished women aren't having it all; they'd doing it all. I only know one man in these positions with that situation, and his wife still takes care of home and hearth, so while there's tension, it is not so one-sided .

Support enables achievement, regardless of gender.