AAPOR09: Tom Guterbock

05/16/2009 07:27 am ET | Updated May 25, 2011

I interviewed Tom Guterbock, director of the Survey Research Center at the University of Virginia, on a paper he presented on tests he conducted over the last year to improve message testing poll at the annual conference of the American Association for Public Opinion Research (AAPOR).

Follow the links to all the videos, the conference program (pdf and online searchable) and occasional Twitter updates from me and others at the conference.