Huffington Post Acquires Pollster.com

Yes, it's true. As reported this afternoon by the New York Times' Jeremy Peters, Pollster.com has been acquired by The Huffington Post:

The Huffington Post is venturing into the wonky but increasingly popular territory of opinion poll analysis, purchasing Pollster.com, a widely respected aggregator of poll data that has been a major draw for the website of the National Journal.

The purchase is something of a coup for The Huffington Post, which has been making a more aggressive push into political journalism ahead of the midterm elections in November.

"It's going to beef up our political coverage," said Arianna Huffington, the website's editor in chief and founder. "Polling, whether we like it or not, is a big part of how we communicate about politics. And with this, we'll be able to do it in a deeper way. We'll be able to both aggregate polls, point out the limitations of them, and demand more transparency."

I will have much more to add later, but for now let me just say how excited we are to joining forces with Huffington Post, as the change will ultimately super-charge everything we do. If you are a fan of Pollster.com, I assure you that what you like will stay the same, including our mission, editorial voice and commitment to providing a forum for better understanding poll results, survey methods and the polling controversies of the day. What will improve will be the overall quality of our site, the power of our interactive charting tools and even greater efforts to promote transparency and disclosure of polling methods.